The best copywriting books

Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business?

Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can’t resist. Filled with examples, templates, and case studies, this second edition of Finding the Right Message is both practical and timely. You’ll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.

Over the last decade, organisations have started to realise that content extends beyond marketing and advertising and into all parts of the customer experience – from how content is structured through to the microcopy elements on a website or app – everything must work together cohesively.

Creating strategic content depends on the right people with the right skills, and this book is designed to help you create and build a team. You’ll understand the different content roles for user experience design, how they can work together in any organisation, and how to hire the right people.

People who master copywriting have the rare ability to turn words into money. If you do business on the internet, this is one skill you need to have in your toolbox. I wrote this book to teach people the basics of copywriting, specifically when it comes to short-form advertising mediums like email. After you read this book, every piece of copy you write will convert better. Your emails, social posts, and landing pages will light people up. Your sales will skyrocket. And you’ll finally be getting the attention, fame, and notoriety your brand deserves.

Ready to take your writing chops to the next level fast? Click the link and make it rain!

People who master copywriting have the rare ability to turn words into money. If you do business on the internet, this is one skill you need to have in your toolbox. I wrote this book to teach people the basics of copywriting, specifically when it comes to short-form advertising mediums like email. After you read this book, every piece of copy you write will convert better. Your emails, social posts, and landing pages will light people up. Your sales will skyrocket. And you’ll finally be getting the attention, fame, and notoriety your brand deserves.

Ready to take your writing chops to the next level fast? Click the link and make it rain!

This practical book takes you through a 6-step process to write your own web copy. 

I decided to write this book because I found that many coaching clients struggled with the process of writing their own website copy. How do you go from a blank page to a persuasive website? None of the books on the market seemed to offer this kind of advice, so I wrote this book. This is more a workbook than a textbook. Each chapter includes one or two assignments, helping you plan, write, edit, and optimize your web copy so you can convert more website visitors into leads and customers.

I intend Advertising: Concept and Copy to deliver on its title. Great ad ideas arrive, not by magic, but only when strategic thinking combines with unusual creative expression: when concept meets copy. I cover the process, from developing a smart strategy by understanding product, consumer, and marketplace, to using imagery and language to execute that idea with panache and surprise. My book is practical (how to make great ads), but I support my advice with theory and documentation from the field, as well as with a sequence of how-to-be-creative techniques (“The Toolbox”). I’ve also stuffed the book with terrific classic and contemporary ads. Advertising: Concept and Copy is hands-on, teaching people, I hope, how to think creatively about advertising ideas.

Translated into 9 languages worldwide, CA$HVERTISING is the best-selling and highest-rated copywriting-psychology book on Amazon today. It teaches you the tips, tricks, and psychological strategies that New York’s top-gun copywriters and designers use to persuade people to buy like crazy. Fast-moving, fun-reading, and practical, CA$HVERTISING was written to save business owners years of costly trial-and-error experimentation. And it doesn’t matter whether you’re a corporate giant... an online entrepreneur... or a mom & pop corner pizza shop. That’s because these techniques are based on human psychology. They work no matter where you’re located… no matter what kind of product or service you sell… and no matter where you advertise.

Read it, and you'll know more about how to create effective ads than 99% of your competition. (And that's not just another advertising claim. It's what hundreds of Amazon reviewers have reported after reading CA$HVERTISING.)

People who master copywriting have the rare ability to turn words into money. If you do business on the internet, this is one skill you need to have in your toolbox. I wrote this book to teach people the basics of copywriting, specifically when it comes to short-form advertising mediums like email. After you read this book, every piece of copy you write will convert better. Your emails, social posts, and landing pages will light people up. Your sales will skyrocket. And you’ll finally be getting the attention, fame, and notoriety your brand deserves.

Ready to take your writing chops to the next level fast? Click the link and make it rain!

I intend Advertising: Concept and Copy to deliver on its title. Great ad ideas arrive, not by magic, but only when strategic thinking combines with unusual creative expression: when concept meets copy. I cover the process, from developing a smart strategy by understanding product, consumer, and marketplace, to using imagery and language to execute that idea with panache and surprise. My book is practical (how to make great ads), but I support my advice with theory and documentation from the field, as well as with a sequence of how-to-be-creative techniques (“The Toolbox”). I’ve also stuffed the book with terrific classic and contemporary ads. Advertising: Concept and Copy is hands-on, teaching people, I hope, how to think creatively about advertising ideas.

I intend Advertising: Concept and Copy to deliver on its title. Great ad ideas arrive, not by magic, but only when strategic thinking combines with unusual creative expression: when concept meets copy. I cover the process, from developing a smart strategy by understanding product, consumer, and marketplace, to using imagery and language to execute that idea with panache and surprise. My book is practical (how to make great ads), but I support my advice with theory and documentation from the field, as well as with a sequence of how-to-be-creative techniques (“The Toolbox”). I’ve also stuffed the book with terrific classic and contemporary ads. Advertising: Concept and Copy is hands-on, teaching people, I hope, how to think creatively about advertising ideas.