The best books on copywriting

Chris Orzechowski Author Of Make it Rain: The Secret to Generating Massive Paydays from Your Email List
By Chris Orzechowski

The Books I Picked & Why

Is There Any Hope For Advertising?

By Howard Gossage

Is There Any Hope For Advertising?

Why this book?

Howard Gossage was not your typical ad man. He was cut from a different cloth. His love/hate relationship with the profession led to some innovative ad campaigns. He once ran an ad that ended mid-sentence (people were dying to know what happened next). He advertised Finna Gas by offering free balloons - filled with PINK air. He was part troll, part genius. And his style and flair are things I try to emulate with my own work.

You’ll eventually get to a point in your copy career where you feel jaded. Where you’re tired of selling your soul one sentence at a time. When you reach that point, this book will bring you back to life. That’s what it did for me.


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The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story

By Kevin Rogers

The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story

Why this book?

In a world of ever-shortening attention spans, you’ve got a minute (maybe even less) to grab your reader’s attention and hook them. How exactly do you do that? Kevin Rogers lays out a simple four-step framework you can use to sell any product in any market with ease. This book has come in handy time and time again. It always helps me get to the essence of the sales argument I’m trying to construct. I use this framework for this book on my websites, in my sales letters, and even in some of my emails. It’s a timeless formula you’ll lean on for years to come. 


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Breakthrough Advertising

By Eugene M. Schwartz

Breakthrough Advertising

Why this book?

This book is dense, like a textbook. It’s one you’ll have to read 3-4x before it really sinks in. But once you understand the principles in this book, you’ll become dangerous behind a keyboard. The chapters on "Market Awareness" and "Market Sophistication" will help you never write a losing ad again. You’ll finally understand why some ads fall flat, why messaging mismatches happen, and how to channel desire so writing copy becomes effortless. This book gave me the insights I needed to write a $5,200,000 launch campaign back in 2016. I’d say it’s worth a read.


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Flip the Script: Getting People to Think Your Idea Is Their Idea

By Oren Klaff

Flip the Script: Getting People to Think Your Idea Is Their Idea

Why this book?

This book was a roller coaster ride. Although I don’t think the word “copywriting” is mentioned a single time throughout, I think it’s one of the best copywriting books ever written. Oren is a master of pitching, usually through presentations. I love the system he lays out in this book and I use it every single day at my email marketing agency. The biggest win I ever got was understanding his concept of the “Flash Roll.” I probably owe at least $500,000 in client work from understanding this 30-second script.


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My Life in Advertising

By Claude Hopkins

My Life in Advertising

Why this book?

A lot of writers get all hot and bothered over Claude’s other book, Scientific Advertising. But I think it’s somewhat boring and too theoretical. My Life In Advertising is the story of how an unknown copywriter transformed the world of advertising forever and became the most powerful man in print.

Claude wasn’t a conqueror like Alexander, Caesar, or Napoleon. But when you read this book, it awakens that same spirit. This man turned himself into a legend. His story-arc is something I became cognizant of, especially as I started to build my business and get my name out there.

This one will teach you about ad writing, sure. But the more important lessons will come from how Claude became somebody in this industry.


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