Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
I wrote...
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Translated into 9 languages worldwide, CA$HVERTISING is the best-selling and highest-rated copywriting-psychology book on Amazon today. It teaches you the tips, tricks, and psychological strategies that New York’s top-gun copywriters and designers use to persuade people to buy like crazy. Fast-moving, fun-reading, and practical, CA$HVERTISING was written to save business owners years of costly trial-and-error experimentation. And it doesn’t matter whether you’re a corporate giant... an online entrepreneur... or a mom & pop corner pizza shop. That’s because these techniques are based on human psychology. They work no matter where you’re located… no matter what kind of product or service you sell… and no matter where you advertise.
Read it, and you'll know more about how to create effective ads than 99% of your competition. (And that's not just another advertising claim. It's what hundreds of Amazon reviewers have reported after reading CA$HVERTISING.)
If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
This is one of my all-time favorites by a wizard of direct response. It discusses the psychology of advertising and the stages your product or service goes through in consumers’ minds. It talks a great deal about headlines, examines how to fire up your copy, and contains some of the hardest-hitting direct-response ads I’ve ever seen. Read this only if you’re serious about writing great ad copy--it’s not for beginners or those just dabbling in the art.
What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Do you have competition? Most of us do. And unless you know how to stand out, you're just one more player in your industry. You need to know how to set yourself apart from your competition... how to communicate that you're different, better, and offer more advantages than your competitors. This is an important book that teaches you how to construct your USP: Unique Selling Proposition, so that your business is PREFERRED over the other guys. When you're preferred, you're the one who gets the business. And it requires more than a clever name and a nice website. This book will open your eyes wide. Most business owners don’t have a clue about this topic. Don’t you be one of them!
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting…
Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Adventures in the Radio Trade documents a life in radio, largely at Canada's public broadcaster. It's for people who love CBC Radio, those interested in the history of Canadian Broadcasting, and those who want to hear about close encounters with numerous luminaries such as Margaret Atwood, J. Michael Straczynski, Stuart McLean, Joni Mitchell, Peter Gzowski, and more. And it's for people who want to know how to make radio.
Crafted with gentle humour and thoughtfulness, this is more than just a glimpse into the internal workings of CBC Radio. It's also a prose ode to the people and shows that make CBC Radio great.
"In dozens of amiable, frequently humorous vignettes... Mahoney fondly recalls his career as a Canadian Broadcasting Corporation radio technician in this memoir... amusing and highly informative." — Kirkus Reviews
"What a wonderful book! If you love CBC Radio, you'll love Adventures in the Radio Trade. Joe Mahoney's honest, wise, and funny stories from his three decades in broadcasting make for absolutely delightful reading! — Robert J. Sawyer, author of The Oppenheimer Alternative''
"No other book makes me love the CBC more." — Gary Dunford, Page Six *** Adventures in the Radio Trade documents a life in radio, largely at Canada's…
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