The best books on creating powerful, money-making advertising copy

Drew Eric Whitman Author Of Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
By Drew Eric Whitman

Who am I?

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-TimersHis work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

I wrote...

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By Drew Eric Whitman,

Book cover of Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

What is my book about?

Translated into 9 languages worldwide, CA$HVERTISING is the best-selling and highest-rated copywriting-psychology book on Amazon today. It teaches you the tips, tricks, and psychological strategies that New York’s top-gun copywriters and designers use to persuade people to buy like crazy. Fast-moving, fun-reading, and practical, CA$HVERTISING was written to save business owners years of costly trial-and-error experimentation. And it doesn’t matter whether you’re a corporate giant... an online entrepreneur... or a mom & pop corner pizza shop. That’s because these techniques are based on human psychology. They work no matter where you’re located… no matter what kind of product or service you sell… and no matter where you advertise.

Read it, and you'll know more about how to create effective ads than 99% of your competition. (And that's not just another advertising claim. It's what hundreds of Amazon reviewers have reported after reading CA$HVERTISING.)

The books I picked & why

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Tested Advertising Methods

By John Caples,

Book cover of Tested Advertising Methods

Why this book?

If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary

Breakthrough Advertising

By Eugene M. Schwartz,

Book cover of Breakthrough Advertising

Why this book?

This is one of my all-time favorites by a wizard of direct response. It discusses the psychology of advertising and the stages your product or service goes through in consumers’ minds. It talks a great deal about headlines, examines how to fire up your copy, and contains some of the hardest-hitting direct-response ads I’ve ever seen. Read this only if you’re serious about writing great ad copy--it’s not for beginners or those just dabbling in the art.

Ogilvy on Advertising

By David Ogilvy,

Book cover of Ogilvy on Advertising

Why this book?

What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.

Positioning: The Battle for Your Mind

By Al Ries, Jack Trout,

Book cover of Positioning: The Battle for Your Mind

Why this book?

Do you have competition? Most of us do. And unless you know how to stand out, you're just one more player in your industry. You need to know how to set yourself apart from your competition... how to communicate that you're different, better, and offer more advantages than your competitors. This is an important book that teaches you how to construct your USP: Unique Selling Proposition, so that your business is PREFERRED over the other guys. When you're preferred, you're the one who gets the business. And it requires more than a clever name and a nice website. This book will open your eyes wide. Most business owners don’t have a clue about this topic. Don’t you be one of them!

My Life in Advertising and Scientific Advertising

By Claude Hopkins,

Book cover of My Life in Advertising and Scientific Advertising

Why this book?

Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!

5 book lists we think you will like!

Interested in advertising, copywriting, and marketing?

5,215 authors have recommended their favorite books and what they love about them. Browse their picks for the best books about advertising, copywriting, and marketing.

Advertising Explore 34 books about advertising
Copywriting Explore 16 books about copywriting
Marketing Explore 79 books about marketing

And, 3 books we think you will enjoy!

We think you will like The Idea Writers: Copywriting in a New Media and Marketing Era, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters, and My Life in Advertising if you like this list.