Tested Advertising Methods
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
Translated into 9 languages worldwide, CA$HVERTISING is the best-selling and highest-rated copywriting-psychology book on Amazon today. It teaches you the tips, tricks, and psychological strategies that New York’s top-gun copywriters and designers use to persuade people to buy like crazy. Fast-moving, fun-reading, and practical, CA$HVERTISING was written to save business owners years of costly trial-and-error experimentation. And it doesn’t matter whether you’re a corporate giant... an online entrepreneur... or a mom & pop corner pizza shop. That’s because these techniques are based on human psychology. They work no matter where you’re located… no matter what kind of product or service you sell… and no matter where you advertise.
Read it, and you'll know more about how to create effective ads than 99% of your competition. (And that's not just another advertising claim. It's what hundreds of Amazon reviewers have reported after reading CA$HVERTISING.)
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We think you will like The Idea Writers: Copywriting in a New Media and Marketing Era, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters, and My Life in Advertising if you like this list.
From George's list on The best books for copywriters on the rise.
In recent decades, as advertising has moved from one-way communication about product benefits to conversations with consumers about brands, someone needed to sum things up. Iezzi and the creatives she interviews do exactly that. As she presents it, “First of all, forget about making an ad… You’re making something to compete with every other piece of content, every other media experience that a person has during her waking hours.” The Idea Writers is an excellent primer on this new landscape. How do we create a brand’s story, one that consumers identify with and help propagate, if not create? How do we manage it, move it forward, spread it across various media, and make it viral? How can it become its own never-ending story?
From Henneke's list on The best books on writing for the web.
This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged.
I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended!
From Chris's list on The best books on copywriting.
A lot of writers get all hot and bothered over Claude’s other book, Scientific Advertising. But I think it’s somewhat boring and too theoretical. My Life In Advertising is the story of how an unknown copywriter transformed the world of advertising forever and became the most powerful man in print.
Claude wasn’t a conqueror like Alexander, Caesar, or Napoleon. But when you read this book, it awakens that same spirit. This man turned himself into a legend. His story-arc is something I became cognizant of, especially as I started to build my business and get my name out there.
This one will teach you about ad writing, sure. But the more important lessons will come from how Claude became somebody in this industry.