My Life in Advertising and Scientific Advertising

Book cover of My Life in Advertising and Scientific Advertising

Book description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Why read it?

1 author picked My Life in Advertising and Scientific Advertising as one of their favorite books. Why do they recommend it?

Drew Eric Whitman

Author

Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!

From Drew's list on creating powerful, money-making advertising copy.