The most recommended graphic design books

As a writer, artist, and actor throughout my life, I’ve explored and enjoyed many artistic forms. While I appreciate books across many genres, I elevate to the highest level those works that manage to break conventional boundaries and create something original. In my own work, I have always challenged myself to create something unique with a medium that has never been done before. At the same time, I have sought to discover a process and resulting work that inspires readers’ own creativity and challenges them to expand their imagination. 

After a career as an HR and learning & development executive at PepsiCo, AOL, and Capital One, I founded Arneson Leadership Consulting to provide coaching, talent management, and leadership development solutions to corporations and non-profit organizations.  I have a passion for helping leaders develop to their full potential and believe all leaders have the capacity to learn and grow. But development doesn’t just magically happen – you have to be willing to work at it. Whether it’s taking a course, gathering 360 feedback, or reading a best-selling book, the best leaders know they must never stop learning.

For as long as I can remember, I’ve been obsessed with cultural curiosities, extraordinary eccentrics, secret societies, decadent dandies, rebels, devils, and anything weird and wonderful. I parlayed a love of Word and Image into a career in the arts and worked for places including Tate, Thames & Hudson and the British Library. But to be honest with you, that was just a ruse so I could spend more time delving through interesting books and prints. Some people see the world a little differently; I think we all benefit by spending a bit of time in the company of their art. "It's the Ones Who've Cracked That the Light Shines Through."

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

I’m a historian who is endlessly curious about the past lives of the things that I love. My fondness for wine began when I lived in Paris after finishing my PhD, and it deepened when I taught in Cambridge and sampled my college’s vast cellar. My first books were on imperial history and this perspective made me wonder: was it a coincidence that New World wine producers are former European colonies? I spent a decade researching Imperial Wine, consulting archives in five countries, and proved that wine was an arm of colonial strategy. I’m a Professor of History at Trinity College in Connecticut, USA, and I love teaching wine and history. 

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

I grew up in the weird world of a nerdy immigrant single mother, surrounded by comics and stories of every kind. I was attracted to writing (and drawing) from a really young age. Like a lot of 80s kids I was a latchkey, so there wasn’t really anyone around to tell me what was age-appropriate. I just grabbed books at random. Most of all what appealed to me were unique voices, when the books surprised me I didn’t care what they were about. When I finally started writing comics I got obsessed with trying not to repeat myself, keeping myself surprised. These books really helped me see the freedom I had in making comics.

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.