34 books like The Big Red Fez

By Seth Godin,

Here are 34 books that The Big Red Fez fans have personally recommended if you like The Big Red Fez. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Visual Display of Quantitative Information by Edward R. Tufte

Marian Petre Author Of Software Design Decoded: 66 Ways Experts Think

From my list on foundational perspectives on design.

Why am I passionate about this?

I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.  

Marian's book list on foundational perspectives on design

Marian Petre Why did Marian love this book?

In terms of conveying how to convey information (not just data) visually, Tufte is the undoubted master. 

This book is full of pithy examples, with clear insights about what works, what doesn’t, and why. I came across it when I was trying to understand why I was disgruntled with so many graphical representations – and Tufte provided useful clarity about my niggles.

(N.B. I had to pick just one of his titles for this list – but I’d recommend his other books as well.)

By Edward R. Tufte,

Why should I read it?

3 authors picked The Visual Display of Quantitative Information by Edward R. Tufte as one of their favorite books, and they share why you should read it.

What is this book about?

The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. This edition provides excellent color reproductions of…


Book cover of Designing Web Usability

Don Glickstein Author Of After Yorktown: The Final Struggle for American Independence

From my list on effective graphic design.

Why am I passionate about this?

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

Don's book list on effective graphic design

Don Glickstein Why did Don love this book?

Edward Tufte provided the intellectual framework to evidence-based graphic design, but Jakob Nielsen got down and dirty with web design. His lab research looks into stuff like eye fixations and click rates. But don’t get the wrong idea: He translates the research into practical suggestions about how to design web pages and web interfaces. While this book is ancient by tech standards, its principles remain unchallenged. His many other books report findings about facets of good design ranging from eye-tracking research to designing for cell phones.

By Jakob Nielsen,

Why should I read it?

1 author picked Designing Web Usability as one of their favorite books, and they share why you should read it.

What is this book about?

Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on…


Book cover of The Fundraiser's Guide to Irresistible Communications

Don Glickstein Author Of After Yorktown: The Final Struggle for American Independence

From my list on effective graphic design.

Why am I passionate about this?

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

Don's book list on effective graphic design

Don Glickstein Why did Don love this book?

If there’s anyone who cares about effective graphic design, it’s direct-mail experts and fundraisers like Brooks. Brooks devotes about one-quarter of his book to the “design of fundraising”—how to use graphics to improve response rates. If folks can’t read your pitch because of poor design, all the words you write won’t make a difference. “It doesn’t matter how great a piece looks if it’s hard to read,” he says. He deflates designs that make the designer feel good, but make the reader toss the communication because it’s just too much work to figure out.

Book cover of Ogilvy on Advertising

Drew Eric Whitman Author Of Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

From my list on creating powerful, money-making advertising copy.

Why am I passionate about this?

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-TimersHis work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

Drew's book list on creating powerful, money-making advertising copy

Drew Eric Whitman Why did Drew love this book?

What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.

By David Ogilvy,

Why should I read it?

2 authors picked Ogilvy on Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.


Book cover of Don't Make Me Think: A Common Sense Approach to Web Usability

Jeff Johnson Author Of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines

From my list on making digital technology usable and useful.

Why am I passionate about this?

I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.

Jeff's book list on making digital technology usable and useful

Jeff Johnson Why did Jeff love this book?

If you design Web sites, you’ve almost certainly already read Steve’s book; it may be the best-selling Web design book of all time.  If not, do.

It succinctly explains most of what designers need to know about Website usability. The title of the book – Don’t Make Me Think – is the book’s main point: “If your website makes me think about how to use it, distracting me from my own goals (e.g., booking a flight), I’m out of here.” 

In relatively few pages, Steve explains how to design Websites so visitors need not think about how to use them.

By Steve Krug,

Why should I read it?

5 authors picked Don't Make Me Think as one of their favorite books, and they share why you should read it.

What is this book about?

Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read.

If you've read it before, you'll rediscover…


Book cover of Letting Go of the Words: Writing Web Content that Works

Jeff Johnson Author Of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines

From my list on making digital technology usable and useful.

Why am I passionate about this?

I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.

Jeff's book list on making digital technology usable and useful

Jeff Johnson Why did Jeff love this book?

When people browse or search the Web for information, they don’t read; they scan, looking for anything matching their goal. Scan, click, scan, click, etc. 

Most web designers include waaay too much text in their sites, slowing people down, frustrating poor readers (which unfortunately is a large percentage of the population). Most text on the Web is simply ignored. 

I like Ginny’s book because it does a great job of driving that point home and explaining how to cut the text down to what is necessary. It has become a classic in the UX and Web design fields.

By Janice (Ginny) Redish,

Why should I read it?

1 author picked Letting Go of the Words as one of their favorite books, and they share why you should read it.

What is this book about?

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.


Book cover of Killer Presentations: Power to the Imagination to Visualise Your Point - with PowerPoint

Patrick Forsyth Author Of Successful Time Management: How to be Organized, Productive and Get Things Done

From my list on common sense to help you succeed in business.

Why am I passionate about this?

Having begun my career in publishing, I worked for many years as a management consultant and trainer; alongside that, I have written and published many books offering advice on management, marketing, and job skills, like the time management book shown above, a bestseller now in its sixth edition. I have always thought management often fails by overlooking the importance of issues rather than finding things difficult; I hope my business writing helps identify priorities and shows that the deployment of various techniques and skills can be manageable–and useful.

Patrick's book list on common sense to help you succeed in business

Patrick Forsyth Why did Patrick love this book?

Presentation is a skill that, love it or hate it, is necessary for so many in the corporate world, and many books are setting out how to go about it. This is different, and I love it because it is based on research and highlights not only what makes for a ‘good’ presentation but also what makes one truly persuasive.

What is more, I like it because it does it in a way that embraces the modern ways of PowerPoint, pitches, and a competitive world—no ‘death by PowerPoint’ here; quite the reverse.

By Nicholas B. Oulton,

Why should I read it?

1 author picked Killer Presentations as one of their favorite books, and they share why you should read it.

What is this book about?

This second edition has completely a new chapter on Web Presenting and links to several online seminars as well as a chapter on how to make your presentation content more memorable by using m62's Passive Mnemonic Processing techniques. The book illustrates its approach clearly and in detail: using real company examples and a series of 40 colour-images to show how such slides can work. Additionally, the book provides unique links to web sites where you can see more about this sort of presentation in action. Contents: Introduction, a new approach; Section one: Powerpoint; Section two: Messaging; Objective setting; Presentational intentions:…


Book cover of Lightweight Django: Using REST, WebSockets, and Backbone

Arun Ravindran Author Of Django Design Patterns and Modern Best Practices

From my list on Django for building solid web apps in Python.

Why am I passionate about this?

I’ve been dabbling in Python for the last 22 years. I am a regular speaker at Pycon India ever since its inception. Most of my talks are related to Django. I host arunrocks.com where I write tutorials, and articles and publish screencasts on several Django and Python topics. My initial screencast titled "Building a blog in 30 mins with Django" is one of the most popular screencasts for beginners in Django. I’m a developer member of the Django Software Foundation.

Arun's book list on Django for building solid web apps in Python

Arun Ravindran Why did Arun love this book?

This is a very well-written book that covers some less covered areas like how to write the most minimal Django application or integrating with Tornado server. The book is short and quite engaging. This is not exactly a book for an impatient beginner as it takes time to build the concepts. Also, the book might be a bit dated since it was last updated in 2014.

By Julia Elman, Mark Lavin,

Why should I read it?

1 author picked Lightweight Django as one of their favorite books, and they share why you should read it.

What is this book about?

How can you take advantage of the Django framework to integrate complex client-side interactions and real-time features into your web applications? Through a series of rapid application development projects, this hands-on book shows experienced Django developers how to include REST APIs, WebSockets, and client-side MVC frameworks such as Backbone.js into new or existing projects. Learn how to make the most of Django's decoupled design by choosing the components you need to build the lightweight applications you want. Once you finish this book, you'll know how to build single-page applications that respond to interactions in real time. If you're familiar with…


Book cover of Content Design

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online. 

This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.

I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of content design. 

By Sarah Richards,

Why should I read it?

2 authors picked Content Design as one of their favorite books, and they share why you should read it.

What is this book about?

Between 2010 and 2014, Sarah Richards and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new discipline: content design.

Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts.

At the core of content design are the needs of the users—and this means determining what…


Book cover of C# 11 and .NET 7: Modern Cross-Platform Development Fundamentals: Start building websites and services with ASP.NET Core 7, Blazor, and EF Core 7

Jesse Liberty Author Of .NET MAUI for C# Developers: Build cross-platform mobile and desktop applications

From my list on C# programming from a C# expert.

Why am I passionate about this?

I've been a C# programmer for 23 years, and am passionate about the language. It is the perfect balance of power and ease of use, and each year it is extended by its amazing development team. I've used C# to build stand-alone applications, mobile applications, APIs, and database applications and I've never felt constrained. Finally, C# lends itself to best practices and design patterns, and continues to rise in popularity, especially with professional software developers.

Jesse's book list on C# programming from a C# expert

Jesse Liberty Why did Jesse love this book?

This book not only teaches the language, it puts it into the context of .NET. It is up-to-date and amazingly comprehensive. Don't be intimidated by its size (it is massive); that is a function of all that Mark covers. If you want one book that covers every aspect of C# and .NET, this is the one.

By Mark J. Price,

Why should I read it?

1 author picked C# 11 and .NET 7 as one of their favorite books, and they share why you should read it.

What is this book about?

An accessible guide for beginner-to-intermediate programmers to concepts, real-world applications, and latest features of C# 11 and .NET 7, with hands-on exercises using Visual Studio 2022 and Visual Studio Code.

Purchase of the print or Kindle book includes a free eBook in PDF format.

Key Features Explore the newest additions to C# 11, the .NET 7 class libraries, and Entity Framework Core 7 Create professional websites and services with ASP.NET Core 7 and Blazor Build your confidence with step-by-step code examples and tips for best practicesBook Description

Extensively revised to accommodate the latest features that come with C# 11 and…


5 book lists we think you will like!

Interested in graphic design, social media, and business?

Graphic Design 13 books
Social Media 146 books
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