Here are 68 books that Content Design fans have personally recommended if you like
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I love language and its power to inform, inspire, and influence. As I wrote Seven Cs: The Elements of Effective Writing,I researched what others have said about writing well and honed it down to these resources, which I quote. During my decades as a journalist and marketer, I developed and edited scores of publications, books, and websites. I also co-wrote two travel guides—100 Secrets of the Smokiesand 100 Secrets of the Carolina Coast.I’ve written for such publications as National Geographic Travelerand AARP: The Magazine. A father of three women, I live in Springfield, Pennsylvania, outside Philadelphia, with my wife, daughter, son-in-law, and granddaughter.
This book is old, like early 1900s. It was first drafted by William Strunk, Jr., who distributed a version to his students at Columbia University in 1919. E.B. White (author of Charlotte’s Web) modernized it in the ’50s. It went on to sell millions of copies and become one of the most influential guides to English. Why the history lesson? Because it’s remarkable how relevant it remains in 2022. It can feel dusty and literary, but it offers nuggets of wisdom like “omit needless words” that influence writers like me today. I shamelessly ripped off the concept of “elements” for my book. The “little book” is short—the fourth edition is 42 pages—but mighty. It deserves a spot on your physical or virtual bookshelf.
You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.This book's unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of "the little book" to make a big impact with writing.
I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.
If you design Web sites, you’ve almost certainly already read Steve’s book; it may be the best-selling Web design book of all time. If not, do.
It succinctly explains most of what designers need to know about Website usability. The title of the book – Don’t Make Me Think – is the book’s main point: “If your website makes me think about how to use it, distracting me from my own goals (e.g., booking a flight), I’m out of here.”
In relatively few pages, Steve explains how to design Websites so visitors need not think about how to use them.
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read.
I’ve been working with words for over 25 years, as a writer and editor in publishing houses, design studios, and now as a freelance. I help everyone from big brands and small businesses through to academics and consultants get their ideas out of their heads and on to the page. I was an original co-founder of ProCopywriters, the UK alliance for commercial writers. I’ve written and self-published four books, the most recent of which is How to Write Clearly. The books I’ve chosen all helped me to write as clearly as I can—not least when writing about writing itself. I hope they help you too!
I first read this as a teenager, and its wise counsel has stayed with me ever since. Gowers’ book was originally written as a guide for British government workers, to help them avoid the perils of jargon and ‘officialese’ and write in a way that colleagues and (more importantly) the person in the street could actually understand.
The fact that I could immediately apply the ideas to my school essays shows you why this book has been continuously in print since the 1950s, and why generations of writers have found it so useful in shaping their own style.
Practicing exactly what he preaches, Gowers lays down the principles of plain English, in plain English. Read and see why this deserves to be called a classic.
When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.
Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message…
I’ve been working with words for over 25 years, as a writer and editor in publishing houses, design studios, and now as a freelance. I help everyone from big brands and small businesses through to academics and consultants get their ideas out of their heads and on to the page. I was an original co-founder of ProCopywriters, the UK alliance for commercial writers. I’ve written and self-published four books, the most recent of which is How to Write Clearly. The books I’ve chosen all helped me to write as clearly as I can—not least when writing about writing itself. I hope they help you too!
I bought this when I saw it recommended online by a famous writer—and I’m very glad I did.
The title is apposite, since this is less of an all-encompassing writing guide, more of a toolbox of 55 practical ideas to help you write better. Some are about the basics, while others are ways to give your text a compelling structure or a touch of extra polish. Away from the actual hands-on craft, Clark also recommends 11 useful habits to help you become a better writer.
Buy it, keep it on your shelf, and dip in whenever you need a new direction or a dose of inspiration.
Tools Not Rules' says Roy Peter Clark, vice president and senior scholar at the Poynter Institute, the esteemed school for journalists and teachers of journalists. Clark believes that everyone can write well with the help of a handful of useful tools that he has developed over decades of writing and teaching. If you google 'Roy Peter Clark, Writing Tools', you'll get an astonishing 1.25 million hits. That's because journalists everywhere rely on his tips to help them write well every day - in fact he fields emails from around the world from grateful writers.
I’ve been working with words for over 25 years, as a writer and editor in publishing houses, design studios, and now as a freelance. I help everyone from big brands and small businesses through to academics and consultants get their ideas out of their heads and on to the page. I was an original co-founder of ProCopywriters, the UK alliance for commercial writers. I’ve written and self-published four books, the most recent of which is How to Write Clearly. The books I’ve chosen all helped me to write as clearly as I can—not least when writing about writing itself. I hope they help you too!
Some writing guides can be a little bit “citation needed.” The author certainly sounds like they mean it—but where’s the proof?
There’s no such problem with Anne Janzer’s superb Writing to be Understood. Setting out to get to the heart of what makes a piece of text clear and memorable, she offers a masterclass in clear and expressive writing.
Along the way, she interviews experts in every area from non-fiction writing to psychology, risk management, behavioral design, and even comedy, bringing their authoritative guidance directly into her book. Read, learn, and see your writing improve.
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what's happening, you can apply those same methods to your own writing.
Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:
- Using analogies to illustrate unseen concepts - Appealing to the reader's innate curiosity - Balancing humility with credibility
For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy,…
In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing!
This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged.
I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended!
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing!
A lot of what we write online are explanations. In blog posts, we explain our ideas. In sales copy, we explain how our products or services help make our customers a little better.
This book discusses the common pitfalls of explanation, and it teaches you how to really explain something so your readers feel enlightened.
Lee LeFever is probably best known as the co-founder of Common Craft, where he wrote scripts for animated explainer videos. However, the advice in this book is equally applicable to written explanations. Improving our explanation skills is key to writing better online.
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences…
In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing!
For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.
What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand.
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…
I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.
When people browse or search the Web for information, they don’t read; they scan, looking for anything matching their goal. Scan, click, scan, click, etc.
Most web designers include waaay too much text in their sites, slowing people down, frustrating poor readers (which unfortunately is a large percentage of the population). Most text on the Web is simply ignored.
I like Ginny’s book because it does a great job of driving that point home and explaining how to cut the text down to what is necessary. It has become a classic in the UX and Web design fields.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
I’ve been working with the Web since the 1990s. It’s been fascinating to see the progress and growth of the web design field through the years. As an information technology professional, I’ve held many job roles, including software developer, systems analyst, web designer, web developer, and consultant. I eventually discovered my true calling of teaching information technology and am a Harper College Professor Emeritus. In the early 2000s, I developed the curriculum for the Web Design and Web Development certificate and degree programs at the college. This book is one of the two web development textbooks I wrote to provide my students with lots of hands-on practice while learning new concepts.
I have been a fan of Elizabeth Castro’s Visual Quickstart books for many years – she offers quick explanations and good examples. This book is an excellent reference manual for HTML and CSS. It’s great to have at your desk when you need to look up an HTML tag or CSS property quickly.
Need to learn HTML and CSS fast? This best-selling reference's visual format and step-by-step, task-based instructions will have you up and running with HTML in no time. In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and…
