The Art of Explanation

By Lee Lefever,

Book cover of The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand

Book description

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for…

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Why read it?

1 author picked The Art of Explanation as one of their favorite books. Why do they recommend it?

A lot of what we write online are explanations. In blog posts, we explain our ideas. In sales copy, we explain how our products or services help make our customers a little better. 

This book discusses the common pitfalls of explanation, and it teaches you how to really explain something so your readers feel enlightened. 

Lee LeFever is probably best known as the co-founder of Common Craft, where he wrote scripts for animated explainer videos. However, the advice in this book is equally applicable to written explanations. Improving our explanation skills is key to writing better online.

From Henneke's list on writing for the web.

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