In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing!
Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online.
This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.
I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of content design.
Between 2010 and 2014, Sarah Richards and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new discipline: content design.
Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts.
At the core of content design are the needs of the users—and this means determining what…
I’m a historian who is endlessly curious about the past lives of the things that I love. My fondness for wine began when I lived in Paris after finishing my PhD, and it deepened when I taught in Cambridge and sampled my college’s vast cellar. My first books were on imperial history and this perspective made me wonder: was it a coincidence that New World wine producers are former European colonies? I spent a decade researching Imperial Wine, consulting archives in five countries, and proved that wine was an arm of colonial strategy. I’m a Professor of History at Trinity College in Connecticut, USA, and I love teaching wine and history.
This is my favorite general wine guide because it is full of pictures with a purpose. Most wine guides are overwhelmingly dense texts, interspersed with photographs of vineyards or still-life arrangements of bottles, glasses, and grapes: beautiful, but the images are illustrations rather than learning tools.
This book is completely different. Author Madeleine Puckette is a wine educator with a graphic design background. She has created infographics and visualizations to break down information about wine. The result is an authoritative wine guide that is visually appealing and accessible, which I find myself dipping in and out of, and also using as a reference tool.
I am a writer and editor with a background in art history, based in Berlin. My work has always been shaped by two complementary needs. First, I always felt a thirst for understanding and knowledge. Second, I was always on the hunt for brilliant design and beautiful visuals. Infographics were thus a natural terrain for me. Since 2012, I have published four comprehensive books in the field. This includes both surveys of contemporary work as well as studies in the history of the field.
Maps are the most ancient type of infographic we know, and that comes as no surprise. Spatial navigation is one of the most important evolutionary skills that both animals and humans have developed. Recording this knowledge in maps requires both a thorough scientific understanding and considerable artistic skills. This beautiful coffee table book is a mind-blowing and timeless trip through the field of cartography. It charts the development from pre-historic maps carved in stone all the way to recent brain scans from the Human Connectome Project. Give me this book and I’ll be lost browsing through its visual treasures for several days.
300 stunning maps from all periods and from all around the world, exploring and revealing what maps tell us about history and ourselves.
Map: Exploring the World brings together more than 300 fascinating maps from the birth of cartography to cutting-edge digital maps of the twenty-fist century. The book's unique arrangement, with the maps organized in complimentary or contrasting pairs, reveals how the history of our attempts to make flat representations of the world has been full of beauty, ingenuity and innovation.
Selected by an international panel of curators, academics and collectors, the maps reflect the many reasons people make…
I am a writer and editor with a background in art history, based in Berlin. My work has always been shaped by two complementary needs. First, I always felt a thirst for understanding and knowledge. Second, I was always on the hunt for brilliant design and beautiful visuals. Infographics were thus a natural terrain for me. Since 2012, I have published four comprehensive books in the field. This includes both surveys of contemporary work as well as studies in the history of the field.
In my work, I try to combine my love for brilliant visuals and my fascination for complex scientific topics. You can easily guess why the National Geographic Magazine has always been one of my favourites. Its first issue appeared in 1888, and from an early stage, NatGeo’s editors have made extensive use of excellent infographics and photography alongside their stories. For this book, National Geographic has teamed up with Taschen to assemble a marvellous collection of the best infographics ever published in the magazine. Attention: This is highly inspiring and – quite literally – a heavyweight.
Back in the days when the information age was a distant dream and the world a more mysterious place, National Geographic began its mission to reveal the wonders of history, popular science, and culture to eager audiences around the globe. Since that 1888 launch, the world has changed; empires have risen and crumbled and a galaxy of information is today only a click away. But National Geographic endures; its calm, authoritative voice is as respected as ever amid the surfeit of data in our daily lives.
In this new anthology, TASCHEN and National Geographic gather the magazine's best infographics of…
I am a former primary teacher, now a gardener and more recently an author of children’s books–maths features heavily in my writing! My love of maths began when I started teaching it and really took off when I explored maths alongside the concept of Growth Mindsets. Through much study I found that the majority of children can access a good level of maths by adopting a Growth Mindset. Maths is a fascinating subject area, full of beauty and patterns, complexity and wonder; hopefully, over the years, I have inspired at least a few children to feel the same.
I love this book because it presents complex data in the most stunning and visually appealing way. It focuses on a subject (animals of the world) that is almost universally popular with children.
The originality in the way in which animal statistics are presented is magnetic—I could dip in and out of this book for hours! Every page is a revelation, every page is beautiful, and every page is packed with information about animals.
How many species are there across the globe? How much do all of the insects in the world collectively weigh? How far can animals travel?
Steve Jenkins answers these questions and many more with numbers, images, innovation, and authoritative science in his latest work of illustrated nonfiction. Jenkins layers his signature cut-paper illustrations alongside computer graphics and a text that is teeming with fresh, unexpected, and accurate zoological information ready for readers to easily devour. The level of scientific research paired with Jenkins’ creativity and accessible infographics is unmatched and sure to wow fans old and new.
