Why am I passionate about this?
I’m an archaeologist, which means that I’ve been lucky enough to travel to many places to dig and survey ancient remains. What I’ve realized in handling those dusty old objects is that all over the world, in both past and present, people are defined by their stuff: what they made, used, broke, and threw away. Most compelling are the things that people cherished despite being worn or flawed, just like we have objects in our house that are broken or old but that we keep anyway.
Monica's book list on why humans have so much stuff
Why did Monica love this book?
Every time you buy something, aren’t you wondering if you should have bought something else? These authors show how companies make use of our endless waffling about coulda-shoulda-woulda, and focus on all of those categories that you might have overlooked as being part of the status quest, like dog food and appliances, as well as the things that you know the corporate world is doing an upsell on, like sporting equipment and wine. Along the way, you begin to realize that absolutely everything you ever buy, give, or receive is carrying a message about your actual identity -- or the identity that you’re hoping for.
1 author picked Trading Up as one of their favorite books, and they share why you should read it.
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.