Fans pick 77 books like Don't Make Me Think

By Steve Krug,

Here are 77 books that Don't Make Me Think fans have personally recommended if you like Don't Make Me Think. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Influence: The Psychology of Persuasion

Melina Palmer Author Of What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

From my list on brainy branding that results in buying.

Why am I passionate about this?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

Melina's book list on brainy branding that results in buying

Melina Palmer Why did Melina love this book?

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

By Robert B. Cialdini,

Why should I read it?

24 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Thinking, Fast and Slow

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.

This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.

By Daniel Kahneman,

Why should I read it?

47 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Jennifer Garvey Berger Author Of Unlocking Leadership Mindtraps: How to Thrive in Complexity

From my list on helping you love understand human beings.

Why am I passionate about this?

I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!

Jennifer's book list on helping you love understand human beings

Jennifer Garvey Berger Why did Jennifer love this book?

This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.

Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.

By Dan Ariely,

Why should I read it?

14 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

For anyone just starting out in content design or UX writing, this book is a must-have. It focuses on the technicalities of creating user-centered microcopy for web journeys, and includes frameworks and guidance to help you get it right. It also features one of my favourite exercises to try with designers – a conversational design workshop to help everyone consider the content before jumping into visual design. Torrey’s extensive knowledge comes from designing content for companies like Google and Microsoft, so she knows her stuff!

By Torrey Podmajersky,

Why should I read it?

1 author picked Strategic Writing for UX as one of their favorite books, and they share why you should read it.

What is this book about?

When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll…


Book cover of Nicely Said: Writing for the Web with Style and Purpose

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

I’m picking this book because it’s actually useful for anyone in content, whether you’re a marketing strategist, UX writer, or content designer. It’s easy to read, and a lovely overview of creating more effective content – with guidance on how to adapt tone for different scenarios, and a brilliant exercise for proposition development. It was one of the first books I read about web content, and still one of the books I refer back to again and again.

By Nicole Fenton, Kate Kiefer-Lee,

Why should I read it?

1 author picked Nicely Said as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:

* Write marketing copy, interface flows, blog posts, legal policies, and emails
* Develop…


Book cover of Writing Is Designing

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

I first read this book as a technical reviewer and loved how the book almost felt like a double-act, with both Andy and Michael sharing their tips for great content design. The book takes you through the design process for good content, from creating the content itself to testing and measuring with your team. It’s simply written and laid out, so it doesn’t feel like a technical read, and you’ll feel well-equipped to approach even the trickiest content design challenges.

By Michael J. Metts, Andy Welfle,

Why should I read it?

1 author picked Writing Is Designing as one of their favorite books, and they share why you should read it.

What is this book about?

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.


Book cover of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

Despite this book being a few years old, it’s as valid today for anyone who works in content strategy or design as it was when it was published. In fact, in many ways, I think it was ahead of its time. It features a number of tools and templates for content designers and strategists to strengthen the rigour and process behind their work. I like it because it helps anyone in a content role to think more operationally too, whether that’s putting a value on the content, or prioritising content creation. My copy was given to me for my first content design role, and is full of bookmarked pages I’ve returned to many times since!

By Meghan Casey,

Why should I read it?

1 author picked The Content Strategy Toolkit as one of their favorite books, and they share why you should read it.

What is this book about?

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems…


Book cover of Content Design

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

Content design is about creating content (not just written content but any type of content, including maps, infographics, and images) that best serves users’ needs, and it’s key to getting found and read online. 

This short guide in plain English features many examples of how to create content that pulls readers towards a website (rather than just pushing content outwards). I especially like the chapter on the science of reading as well as the chapter on job stories and user stories.

I love how practical this guide is. It’s written by someone who’s clearly been knee-deep in the trenches of content design. 

By Sarah Richards,

Why should I read it?

2 authors picked Content Design as one of their favorite books, and they share why you should read it.

What is this book about?

Between 2010 and 2014, Sarah Richards and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new discipline: content design.

Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts.

At the core of content design are the needs of the users—and this means determining what…


Book cover of The Design of Everyday Things

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

This essential book by Don Norman does not need any more plugging, but it would be impossible to leave it out.

The book forms a brilliant introduction to User Experience Design by explaining how the design of everyday objects relies on an intuitive understanding of how they work. Once we translate this thinking from the physical to the digital world, we are halfway there as UX/UI designers.

By Don Norman,

Why should I read it?

4 authors picked The Design of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The…


Book cover of The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged. 

I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended! 

By Joseph Sugarman,

Why should I read it?

1 author picked The Adweek Copywriting Handbook as one of their favorite books, and they share why you should read it.

What is this book about?

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


Book cover of Influence: The Psychology of Persuasion
Book cover of Thinking, Fast and Slow
Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,593

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in python, gardens, and video games?

Python 30 books
Gardens 45 books
Video Games 101 books