72 books like Writing Is Designing

By Michael J. Metts, Andy Welfle,

Here are 72 books that Writing Is Designing fans have personally recommended if you like Writing Is Designing. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

For anyone just starting out in content design or UX writing, this book is a must-have. It focuses on the technicalities of creating user-centered microcopy for web journeys, and includes frameworks and guidance to help you get it right. It also features one of my favourite exercises to try with designers – a conversational design workshop to help everyone consider the content before jumping into visual design. Torrey’s extensive knowledge comes from designing content for companies like Google and Microsoft, so she knows her stuff!

By Torrey Podmajersky,

Why should I read it?

1 author picked Strategic Writing for UX as one of their favorite books, and they share why you should read it.

What is this book about?

When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll…


Book cover of Nicely Said: Writing for the Web with Style and Purpose

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

I’m picking this book because it’s actually useful for anyone in content, whether you’re a marketing strategist, UX writer, or content designer. It’s easy to read, and a lovely overview of creating more effective content – with guidance on how to adapt tone for different scenarios, and a brilliant exercise for proposition development. It was one of the first books I read about web content, and still one of the books I refer back to again and again.

By Nicole Fenton, Kate Kiefer-Lee,

Why should I read it?

1 author picked Nicely Said as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:

* Write marketing copy, interface flows, blog posts, legal policies, and emails
* Develop…


Book cover of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

Despite this book being a few years old, it’s as valid today for anyone who works in content strategy or design as it was when it was published. In fact, in many ways, I think it was ahead of its time. It features a number of tools and templates for content designers and strategists to strengthen the rigour and process behind their work. I like it because it helps anyone in a content role to think more operationally too, whether that’s putting a value on the content, or prioritising content creation. My copy was given to me for my first content design role, and is full of bookmarked pages I’ve returned to many times since!

By Meghan Casey,

Why should I read it?

1 author picked The Content Strategy Toolkit as one of their favorite books, and they share why you should read it.

What is this book about?

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems…


Book cover of Don't Make Me Think: A Common Sense Approach to Web Usability

Jeff Johnson Author Of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines

From my list on making digital technology usable and useful.

Why am I passionate about this?

I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.

Jeff's book list on making digital technology usable and useful

Jeff Johnson Why did Jeff love this book?

If you design Web sites, you’ve almost certainly already read Steve’s book; it may be the best-selling Web design book of all time.  If not, do.

It succinctly explains most of what designers need to know about Website usability. The title of the book – Don’t Make Me Think – is the book’s main point: “If your website makes me think about how to use it, distracting me from my own goals (e.g., booking a flight), I’m out of here.” 

In relatively few pages, Steve explains how to design Websites so visitors need not think about how to use them.

By Steve Krug,

Why should I read it?

5 authors picked Don't Make Me Think as one of their favorite books, and they share why you should read it.

What is this book about?

Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read.

If you've read it before, you'll rediscover…


Book cover of The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story

Chris Orzechowski Author Of Make it Rain: The Secret to Generating Massive Paydays from Your Email List

From my list on copywriting.

Why am I passionate about this?

I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.

Chris' book list on copywriting

Chris Orzechowski Why did Chris love this book?

In a world of ever-shortening attention spans, you’ve got a minute (maybe even less) to grab your reader’s attention and hook them. How exactly do you do that? Kevin Rogers lays out a simple four-step framework you can use to sell any product in any market with ease. This book has come in handy time and time again. It always helps me get to the essence of the sales argument I’m trying to construct. I use this framework for this book on my websites, in my sales letters, and even in some of my emails. It’s a timeless formula you’ll lean on for years to come. 

By Kevin Rogers,

Why should I read it?

1 author picked The 60-Second Sales Hook as one of their favorite books, and they share why you should read it.

What is this book about?

How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from the crowd and connect more deeply with your best customers and prospects.


Book cover of My Life in Advertising

Chris Orzechowski Author Of Make it Rain: The Secret to Generating Massive Paydays from Your Email List

From my list on copywriting.

Why am I passionate about this?

I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.

Chris' book list on copywriting

Chris Orzechowski Why did Chris love this book?

A lot of writers get all hot and bothered over Claude’s other book, Scientific Advertising. But I think it’s somewhat boring and too theoretical. My Life In Advertising is the story of how an unknown copywriter transformed the world of advertising forever and became the most powerful man in print.

Claude wasn’t a conqueror like Alexander, Caesar, or Napoleon. But when you read this book, it awakens that same spirit. This man turned himself into a legend. His story-arc is something I became cognizant of, especially as I started to build my business and get my name out there.

This one will teach you about ad writing, sure. But the more important lessons will come from how Claude became somebody in this industry.

By Claude Hopkins,

Why should I read it?

1 author picked My Life in Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.


Book cover of The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged. 

I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended! 

By Joseph Sugarman,

Why should I read it?

1 author picked The Adweek Copywriting Handbook as one of their favorite books, and they share why you should read it.

What is this book about?

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


Book cover of Breakthrough Advertising

Jennifer Havice Author Of Finding the Right Message: How to Turn Voice of Customer Research Into Irresistible Website Copy

From my list on to deliver more persuasive messages.

Why am I passionate about this?

Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list. 

Jennifer's book list on to deliver more persuasive messages

Jennifer Havice Why did Jennifer love this book?

Decades old, this book continues to be one of the most important resources for creating and delivering effective messages in marketing. Eugene Schwartz is one of the godfathers of direct advertising whose insights about understanding your customer’s state of awareness have been invaluable to countless marketers and copywriters. The examples he shares may be dated, but the advice remains relevant.

By Eugene M. Schwartz,

Why should I read it?

3 authors picked Breakthrough Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

paperback version


Book cover of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

George Felton Author Of Advertising: Concept and Copy

From my list on copywriters on the rise.

Why am I passionate about this?

I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.

George's book list on copywriters on the rise

George Felton Why did George love this book?

Among copywriting books, this is my favorite: funny, wise, indispensable. Sullivan—an exceptional advertising copywriter, creative director, and, recently, professor—shares his insights about navigating agency life and mastering the copywriter’s craft. He is especially good at how to be more creative and how to keep b.s. out of your ideas and copy (hence his title). A pleasure to read and re-read. He has helped me get past conventional, invisible advertising. I used his book in copywriting classes, and he helped my students find their best ideas. He’ll help you, too.

By Luke Sullivan,

Why should I read it?

1 author picked Hey Whipple, Squeeze This as one of their favorite books, and they share why you should read it.

What is this book about?

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work…


Book cover of Who's Afraid of Mr Wolfe?

Julie Shackman Author Of A Secret Scottish Escape

From my list on romance books with an irresistible hero.

Why am I passionate about this?

I’m a feel-good romance author from Scotland, published with the HarperCollins imprint One More Chapter. I trained as a journalist and studied Communication and Media, but I always wanted to write romance novels. When I’m not doing that, I write verses and captions for greeting card companies. I’m also a huge music fan, which gave me the idea for my first published novel with One More Chapter, A Secret Scottish Escape.

Julie's book list on romance books with an irresistible hero

Julie Shackman Why did Julie love this book?

This is definitely one of my all-time favourite romances.

I read it years ago, and the hero, Jack Wolfe, left a lasting impression on me. Flawed, passionate, complex, ambitious, and gorgeous, I crushed after Jack and still do! He sprung to life from the page.

By Hazel Osmond,

Why should I read it?

1 author picked Who's Afraid of Mr Wolfe? as one of their favorite books, and they share why you should read it.

What is this book about?

Ellie Somerset's high-flying job as an advertising copywriter is hard work, but she's got it under control. Her sexy, devil-may-care new boss, on the other hand? She'll try her best...A perfect romantic comedy for fans of Holly Martin and Cathy Bramley.

Ellie Somerset loves her career-obsessed boyfriend Sam and she loves her job as an advertising copywriter. But Sam is always at work and her fresh ideas keep being overlooked. Her life gets more complicated when new boss Jack Wolfe - Heathcliff in jeans - arrives at the agency. With his brooding good looks, trademark scowl and plans for change,…


5 book lists we think you will like!

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