The Adweek Copywriting Handbook
Book description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,…
Why read it?
1 author picked The Adweek Copywriting Handbook as one of their favorite books. Why do they recommend it?
This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged.
I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended!
From Henneke's list on writing for the web.
If you love The Adweek Copywriting Handbook...
The Beatles and the 1960s
The Beatles are widely regarded as the foremost and most influential music band in history and their career has been the subject of many biographies. Yet the band's historical significance has not received sustained academic treatment to date. In The Beatles and the 1960s, Kenneth L. Campbell uses The…
Want books like The Adweek Copywriting Handbook?
Our community of 12,000+ authors has personally recommended 100 books like The Adweek Copywriting Handbook.
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
2,359
readers submitted
so far, will you?
📚 If you like The Adweek Copywriting Handbook, you might also like...
Unwritten
UNWRITTEN: The Thought Leader’s Guide to Not Overthinking Your Business Book is a business book about how to write a business book. Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most…
Unlearning Silence
Unlearning Silence is paradigm-shifting book looking at the pervasive influence of silence and how we can begin to dismantle it at home and at work.
Having a seat at the table doesn’t mean that your voice is actually welcome. Knowing something is wrong doesn't mean it's easy to speak up.…
