The Adweek Copywriting Handbook

By Joseph Sugarman,

Book cover of The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Book description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,…

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Why read it?

1 author picked The Adweek Copywriting Handbook as one of their favorite books. Why do they recommend it?

This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged. 

I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended! 

From Henneke's list on writing for the web.

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