The Adweek Copywriting Handbook

By Joseph Sugarman,

Book cover of The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Book description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Adweek Copywriting Handbook as one of their favorite books. Why do they recommend it?

This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged. 

I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended! 

From Henneke's list on writing for the web.

If you love The Adweek Copywriting Handbook...

Ad

Book cover of Tap Dancing on Everest: A Young Doctor's Unlikely Adventure

Tap Dancing on Everest by Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

The team attempts a new route up…

Want books like The Adweek Copywriting Handbook?

Our community of 12,000+ authors has personally recommended 100 books like The Adweek Copywriting Handbook.

Browse books like The Adweek Copywriting Handbook

Book cover of Don't Make Me Think: A Common Sense Approach to Web Usability
Book cover of Content Design
Book cover of The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,889

readers submitted
so far, will you?

Ad

📚 If you like The Adweek Copywriting Handbook, you might also like...

Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success by Sima Dimitrijev, PhD,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work

Reclaim Your Workday by Marcey Rader,

Reclaim your time and energy! Uncover actionable, sustainable strategies to boost productivity, prevent burnout, and achieve your goals—whether you're an individual contributor, team member, or leader. Today’s “always on” environment creates disengaged employees, stressed managers, and turnover-prone executives. But these challenges can become growth opportunities.

Inside, you’ll find techniques to…

5 book lists we think you will like!

Interested in copywriting, advertising, and marketing?

Copywriting 19 books
Advertising 53 books
Marketing 210 books