Here are 100 books that The Content Strategy Toolkit fans have personally recommended if you like
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I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.
For anyone just starting out in content design or UX writing, this book is a must-have. It focuses on the technicalities of creating user-centered microcopy for web journeys, and includes frameworks and guidance to help you get it right. It also features one of my favourite exercises to try with designers – a conversational design workshop to help everyone consider the content before jumping into visual design. Torrey’s extensive knowledge comes from designing content for companies like Google and Microsoft, so she knows her stuff!
When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll…
I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.
I’m picking this book because it’s actually useful for anyone in content, whether you’re a marketing strategist, UX writer, or content designer. It’s easy to read, and a lovely overview of creating more effective content – with guidance on how to adapt tone for different scenarios, and a brilliant exercise for proposition development. It was one of the first books I read about web content, and still one of the books I refer back to again and again.
Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include:
* Write marketing copy, interface flows, blog posts, legal policies, and emails * Develop…
I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.
I first read this book as a technical reviewer and loved how the book almost felt like a double-act, with both Andy and Michael sharing their tips for great content design. The book takes you through the design process for good content, from creating the content itself to testing and measuring with your team. It’s simply written and laid out, so it doesn’t feel like a technical read, and you’ll feel well-equipped to approach even the trickiest content design challenges.
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.
If you design Web sites, you’ve almost certainly already read Steve’s book; it may be the best-selling Web design book of all time. If not, do.
It succinctly explains most of what designers need to know about Website usability. The title of the book – Don’t Make Me Think – is the book’s main point: “If your website makes me think about how to use it, distracting me from my own goals (e.g., booking a flight), I’m out of here.”
In relatively few pages, Steve explains how to design Websites so visitors need not think about how to use them.
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read.
I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.
When people browse or search the Web for information, they don’t read; they scan, looking for anything matching their goal. Scan, click, scan, click, etc.
Most web designers include waaay too much text in their sites, slowing people down, frustrating poor readers (which unfortunately is a large percentage of the population). Most text on the Web is simply ignored.
I like Ginny’s book because it does a great job of driving that point home and explaining how to cut the text down to what is necessary. It has become a classic in the UX and Web design fields.
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Geoff has over 30 years of experience in the business and management arena, he is the author of 6 books Freedom after the Sharks, Meaningful Conversations, Journeys to Success Volume 9, GOD in Business,Purposeful Discussions, and his latest book The Trust Paradigm. He lectures at business forums, conferences, and universities and has been the focus of London Live TV, Talk TV, TEDx, and RT Europe’s business documentary across various thought leadership topics and his authorisms and has been a regular lead judge at the UK’s business premier awards event, The Lloyds Bank British Business Excellence Awards which is the UK’s most prestigious awards program celebrating the innovation, success, and resilience of British business.
James Kerr, in his book Legacy reveals the simple secrets of success behind some of the world's elite business, sports, and military organizations. He explores ethical leadership, trust, and individual initiative and what drives the best teams to extraordinary results; a relentless focus on trust, ethical behavior, and leadership styles, excellence, a collective commitment to an 'uncommon cause,' a high degree of autonomy, with clear, candid and compelling communication, an emphasis on individual accountability, integrity, and genuine humility, underpinned by a climate in which 'leaders create leaders'.
The book is extremely insightful. It is about leadership, decision-making, and self-mastery. The lessons of this book can be perfectly applied to personal life and business environment.
Trust-based leadership — know thyself, keep to the truth. If you succumb to peer pressure and do things because others want you, you will be cut off. Be genuine, stay true to yourself, and be honest…
Champions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do…
We are scholars and writers, coaches and company builders, optimists, and (on our best days) accelerators of action. It’s been the privilege of our lives to work as change agents at some of the world’s most influential companies—and with some of the world’s most inspiring business leaders. But at the core of our identities, we are educators, which is why we write books about leadership. We believe that what we’ve learned in the process of changing things can be useful to anyone who seeks to lead, particularly now, when the scale and complexity of our shared challenges can seem overwhelming.
This is the book we find ourselves recommending most frequently.
For context, Hughes Johnson helped grow Stripe into the dominant, high-flying payments company it is today. The book captures everything she’s learned about company building and creating the conditions for people to thrive at scale.
It’s an essential resource for anyone working to make their organizations work better. Whatever problem you’re tackling, Hughes Johnson has probably solved it – and documented what she did and learned in this book.
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.
A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she's asked are not about business strategy-they're about how to scale the operating structures and people systems of a rapidly growing startup.
Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward-including…
I experienced early success in the business world, but I found myself feeling empty. This led to a decades-long exploration of mindfulness, meditation, and yoga. Now, I combine my expertise in business and my passion for mindfulness to make a greater impact on individuals and the world at large. By making mindfulness techniques accessible and relevant to professionals and executives, I teach others to transform their affluence and success into positive influence in their organizations and communities.
I recommend this book because of its accessibility and tie to the new age theories of consciousness. This book has the depth to bring value to experts, yet is accessible to anyone who wants to be a better leader. The authors demonstrate that hard work is not enough, recognizing how we’ve been conditioned to survive instead of thrive. They tout the benefits of compassion, empathy, resilience, and authentic engagement and encourage readers to rewire their thinking to manifest real change. This book doesn’t sugarcoat the fact that real change isn’t easy. It requires intention, finding purpose, and practice. But the authors also give you the tools and empowerment to make change a reality.
Realize your fullest leadership potential, claim your boldest vision, and prioritize the well-being of your team and world with this new science-based approach to leadership.
Boundless Leadership provides a complete and systematic roadmap to finding meaning in your work, realizing your full leadership potential, and inspiring your team with resilience, innovation, compassion and confidence. Contemplative psychotherapist Joe Loizzo, MD, PhD, and executive advisor Elazar Aslan, MBA, PCC, offer a new science-based vision of leadership that prescribes disciplines of mind, heart, and body to help leaders cultivate clarity, compassion and fearlessness for themselves and throughout their…
It has been an incredible journey, starting with $200 in assets 45 years ago and finally starting to achieve what I had dreamed of in life and business after struggling for two decades. I learned through the value of reading and building quality relationships, with God's help, I would be successful in life and business. Based in Cave Creek, Arizona, I've spent my career building Desert Star Construction, known by clients and industry colleagues as "the best team in the luxury home business." It is an online community that helps overwhelmed Christian marketplace leaders rediscover their eternal purpose and find unending joy in their life and leadership.
I like Jesus, CEO for many reasons. I read it when it first came out in the mid-1990s. It is a staple in my library because the principles it brings forth are timeless. It focuses on the strength of self-mastery, action, and relationships. These were crucial elements that Jesus used with the disciples. I was challenged to see life's opportunities and do something new to celebrate them. We all want the next big thing, yet it is ok to start small and do your best. It was the realization that we all want to be successful in business but are we taking time for people in need? Jesus always had a plan and gave clear instructions. Lastly, when profit is the only measurement, the results lead to exploitation. Jesus changed the measure from self to others, and He came to give and not to get.
Bestselling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In Jesus, CEO, Jones compares Jesus to a CEO who turned a disorganized "staff" of twelve into a thriving, long-lasting enterprise. Now more than ever, employees expect their leaders to be motivating, understanding, and ready to follow up their words with actions. With the twenty-fifth anniversary edition of Jesus, CEO, Jones revises and updates her original modernized guidance, ensuring that everyone can continue to apply the ancient wisdom pulled straight from the Bible.
Filled with fresh, practical, and profound advice,…
I’ve been doing large-scale software development at great US businesses from the introduction of the PC to the cloud explosion. From my earliest successes (online banking at US Bank in 1985!) to my biggest failures (Wells Fargo “Core” disaster in 2006), I’ve always sought better ways of doing things. These five books all were important to my learning and remain highly relevant, and I hope you find them useful as well.
I spent my career leading software engineering at two of America’s top banks. It’s not all innovative work, as you might guess, and here is where Toyota comes in.
Toyota teaches the difference between routine, standardized work (where we use predictive process control) and creative work (where we use adaptive process control). Balancing this in practice is a key to being a great software engineering leader. For those manufacturing-like processes (incremental feature addition, defect repair) the Toyota manufacturing way became the basis of the Agile movement a decade later: flow, pull, level work, quality the first time, process standardization and continuous improvement, and closeness to customers. Toyota Way provides a deeper understanding than any agile seminar.
How to speed up business processes, improve quality, and cut costs in any industry
In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.
Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by:
