Why am I passionate about this?
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope Iāve given good advice on advertising: how to think about it and how to write it. But youāll be the judge.
George's book list on copywriters on the rise
Why did George love this book?
Weāre writers before weāre anything else, and over the years Iāve learned from many how-to-write books. Iāll give two recommendations here: One: William Zinsserās On Writing Well. Justifiably a classic. Iāve gone back to it often and assigned it in writing classes. If you havenāt yet read it, you must. Two: anything by Gary Provost, someone youāve probably never heard of, but whose books on writing, all of them, give pungent, smart advice on how to write anything better. Brevity, euphony, clarity, surprise, and lots of other elements combine to create prose worth reading. Provost shows us how.
1 author picked 100 Ways to Improve Your Writing as one of their favorite books, and they share why you should read it.
The classic text on writing well, now refreshed and updatedāan essential text for writers of all ages.
This is the one guide that anyone who writesāwhether student, businessperson, or professional writerāshould keep on his or her desk. Filled with professional tips and a wealth of instructive examples, 100 Ways to Improve Your Writing can help solve any writing problem.
In this compact, easy-to-use volume you'll find the eternal building blocks of good writingāfrom grammar and punctuation to topic sentencesāas well as advice on challenges such as writer's block and creating a strong title. It is a must-have resourceāperfect for readingā¦
- Coming soon!