The best books on personal branding in a digitally connected world

Dario Sipos Author Of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age
By Dario Sipos

Who am I?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.


I wrote...

Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

By Dario Sipos,

Book cover of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

What is my book about?

Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field.

Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.

The books I picked & why

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Influencer: Building Your Personal Brand in the Age of Social Media

By Brittany Hennessy,

Book cover of Influencer: Building Your Personal Brand in the Age of Social Media

Why this book?

To become a top creator, I needed to understand the strategies behind people that lead an Instagram-ready lifestyle. After some search, I found this book that truly explained to me the fact that all current influencers started with zero followers and learned the proper strategy with time and mistakes. I recommend this book to everyone that wants to learn the principles and strategy of influencers, how they create content, measure success, and make sure they make money.


Hook Point: How to Stand Out in a 3-Second World

By Brendan Kane,

Book cover of Hook Point: How to Stand Out in a 3-Second World

Why this book?

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.


BrandingPays: The Five-Step System to Reinvent Your Personal Brand

By Karen Kang,

Book cover of BrandingPays: The Five-Step System to Reinvent Your Personal Brand

Why this book?

The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.


Building a Storybrand: Clarify Your Message So Customers Will Listen

By Donald Miller,

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Why this book?

This is one of my favorite books of all time. Even though this book is not directly speaking about “personal branding” and while it is written for any type of proper brand communication including businesses, it contains a crucial element needed in personal branding which is “building a story brand”. By reading this book you will, same as I did, understand which words to use in which way so your potential clients will be listening. The book teaches you how to write powerful stories to truly engage with people. To become successful with a personal brand, writing a story about you or any service you might offer is crucial, so this book is highly recommended. I often give this book as a present to friends and clients.


Personal Branding for Dummies

By Susan Chritton,

Book cover of Personal Branding for Dummies

Why this book?

Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.


5 book lists we think you will like!

Interested in personal branding, marketing, and branding?

5,888 authors have recommended their favorite books and what they love about them. Browse their picks for the best books about personal branding, marketing, and branding.

Personal Branding Explore 4 books about personal branding
Marketing Explore 81 books about marketing
Branding Explore 15 books about branding

And, 3 books we think you will enjoy!

We think you will like Delivering Happiness, Storyworthy, and Cultish if you like this list.