The best books on personal branding in a digitally connected world

Dario Sipos Author Of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age
By Dario Sipos

The Books I Picked & Why

Influencer: Building Your Personal Brand in the Age of Social Media

By Brittany Hennessy

Book cover of Influencer: Building Your Personal Brand in the Age of Social Media

Why this book?

To become a top creator, I needed to understand the strategies behind people that lead an Instagram-ready lifestyle. After some search, I found this book that truly explained to me the fact that all current influencers started with zero followers and learned the proper strategy with time and mistakes. I recommend this book to everyone that wants to learn the principles and strategy of influencers, how they create content, measure success, and make sure they make money.


When you buy a book we may earn a small commission.

Hook Point: How to Stand Out in a 3-Second World

By Brendan Kane

Book cover of Hook Point: How to Stand Out in a 3-Second World

Why this book?

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.


When you buy a book we may earn a small commission.

BrandingPays: The Five-Step System to Reinvent Your Personal Brand

By Karen Kang

Book cover of BrandingPays: The Five-Step System to Reinvent Your Personal Brand

Why this book?

The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.


When you buy a book we may earn a small commission.

Building a Storybrand: Clarify Your Message So Customers Will Listen

By Donald Miller

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Why this book?

This is one of my favorite books of all time. Even though this book is not directly speaking about “personal branding” and while it is written for any type of proper brand communication including businesses, it contains a crucial element needed in personal branding which is “building a story brand”. By reading this book you will, same as I did, understand which words to use in which way so your potential clients will be listening. The book teaches you how to write powerful stories to truly engage with people. To become successful with a personal brand, writing a story about you or any service you might offer is crucial, so this book is highly recommended. I often give this book as a present to friends and clients.


When you buy a book we may earn a small commission.

Personal Branding for Dummies

By Susan Chritton

Book cover of Personal Branding for Dummies

Why this book?

Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.


When you buy a book we may earn a small commission.

Closely Related Book Lists

Distantly Related Book Lists