The best books on creating a standout message for your marketing & sales

Michelle A. Mazur Author Of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement
By Michelle A. Mazur

The Books I Picked & Why

Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath

Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Why this book?

My go-to book that helps me decide if a message will fly or flop. The Heath Brothers outline the key ingredients to make a message memorable. SUCCES – “a Simple Unexpected Concrete Credentialed Emotional Story.” If your message is not resonating the way you expected, use this book to troubleshoot what may be off.


When you buy a book we may earn a small commission.

Find Your Red Thread: Make Your Big Ideas Irresistible

By Tamsen Webster

Book cover of Find Your Red Thread: Make Your Big Ideas Irresistible

Why this book?

Most business owners have a difficult time translating their ideas into words. Without the right words, it’s impossible to get buy-in for your big ideas. The Red Thread is a simple method to make a compelling argument for why your idea matters and why people should care. If you’re looking to get clarity around an idea and make it irresistible for others, this book is a great place to start.


When you buy a book we may earn a small commission.

Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling

By Matthew Dicks

Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling

Why this book?

Stories develop an emotional connection between you and your right fit customer. There’s no better book on how to find and craft a story that engages and persuades than this book. Dicks takes you through his process for finding stories, the small moment stories that happen every day. Then shows you how to craft those stories so they leave an impression in the hearts and minds of your audience. Pay special attention to the 5-second transformation because just that tip will change how you tell stories.


When you buy a book we may earn a small commission.

Building a Storybrand: Clarify Your Message So Customers Will Listen

By Donald Miller

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Why this book?

My favorite piece of messaging advice comes from this book: you are not the hero of your business’s story – your customer is. In business, it’s far too easy to center yourself and create a message that’s all about you. This book reminds you that you are the guide for clients and your message should be centered on them. 


When you buy a book we may earn a small commission.

Cultish: The Language of Fanaticism

By Amanda Montell

Book cover of Cultish: The Language of Fanaticism

Why this book?

A book on cults might seem like an odd choice for a list about creating a standout message. This book reminds us of the power of our words, and how what we say shapes reality and influences other people’s attitudes, beliefs, and behavior. I especially love the focus on everyday commercial cults (e.g., Soul Cycle) use of language to create an ardent fan base of loyal customers.


When you buy a book we may earn a small commission.

Closely Related Book Lists

Distantly Related Book Lists