Cultish
Book description
The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power.
What makes "cults" so intriguing and frightening? What makes them powerful? The reason why so…
- Coming soon!
Why read it?
3 authors picked Cultish as one of their favorite books. Why do they recommend it?
Amanda is a language whiz, and does an amazing job showing how cultism is a spectrum; that we are all victims of undue influence.
She talks about the language that communities and organizations use as the key to gaining undue influence over people, and that this influence pervades everything from startups to skincare to workout programs.
It’s well researched and fascinating to read, and will make you question your strong affiliations to the most basic things.
From Emily's list on nonfiction about cults, scams, and schemes.
Montell explores why we’re so fascinated by cults, and how so many of us belong to cultish communities in our own lives without realizing it. Sure, SoulCycle isn’t a cult like Jonestown. But how come the leaders of SoulCycle sometimes use such similar tactics to keep us coming back for more? Through it all, Montell is a whip-smart, funny, and utterly relatable guide.
From Laura's list on communities with cult-like tendencies.
A book on cults might seem like an odd choice for a list about creating a standout message. This book reminds us of the power of our words, and how what we say shapes reality and influences other people’s attitudes, beliefs, and behavior. I especially love the focus on everyday commercial cults (e.g., Soul Cycle) use of language to create an ardent fan base of loyal customers.
From Michelle's list on creating a standout message for your marketing & sales.
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