Here are 100 books that Storyworthy fans have personally recommended if you like
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I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.
This bestselling book is not so much about your memory as how to implant lasting memories in others.
How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.
Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. She lives in Seattle, WA with her adoring husband, three obsessive felines, and a huge collection of Duran Duran memorabilia.
Most business owners have a difficult time translating their ideas into words. Without the right words, it’s impossible to get buy-in for your big ideas. The Red Thread is a simple method to make a compelling argument for why your idea matters and why people should care. If you’re looking to get clarity around an idea and make it irresistible for others, this book is a great place to start.
You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.
The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.
Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I spent 7 years in a commercial cult. I was indoctrinated into, rose to the top of, and finally escaped from a multilevel marketing company. When I started my exit, I wondered how I had become so brainwashed, which led me to do research into coercive control. I started to understand that different types of authoritarian control; behavior, information, thought, and emotional, drove me further into the cult and away from my outside friends and family. I read as many cult books and watched as many documentaries as I could find, and became fascinated with uncovering why people find themselves in the same situation I was in.
Amanda is a language whiz, and does an amazing job showing how cultism is a spectrum; that we are all victims of undue influence.
She talks about the language that communities and organizations use as the key to gaining undue influence over people, and that this influence pervades everything from startups to skincare to workout programs.
It’s well researched and fascinating to read, and will make you question your strong affiliations to the most basic things.
The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power.
What makes "cults" so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join-and more importantly, stay in-extreme groups. We secretly want to know: could it happen to me? Amanda Montell's…
As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.
I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.
How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?
They told brilliant stories.
Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and…
Ever since my primary school teacher read out my essay about a friendly octopus to the whole class, I’ve known I was a storyteller. I went on to enjoy a long career as a journalist–first, writing stories about rock and pop groups for the music paper Sounds (where I coined the term ‘The New Romantics’), then as editor of the pop magazine Record Mirror, and subsequently as a writer/editor for national newspapers including The Observer and The Sunday Telegraph. After that, I became a coach, a public speaking trainer, and a book editor. However, my most enduring passion is helping people find and tell their most meaningful stories.
I’m blowing a big chef’s kiss to this delicious little book.
Like gourmet cuisine, every ingredient is top quality and carefully chosen. The resulting dish is beautifully presented and full of flavour. You’ll find everything you need to know about how to tell a story well–from the 10 principles of storytelling to the gleaming detail and evoking the senses, delivered with verve and clarity by a seasoned scriptwriter and professor of storytelling.
The universe is made of stories, not atoms.' - Muriel Rukeyser. Today s world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant to major studios including Pixar, Disney and Sony Animation. In Do Story she teaches the art of telling powerful and engaging stories. With profiles of activists, leaders and visionaries,…
As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.
If JeVon's life story was projected on a movie screen you'd be forgiven to think it was way over the top. But the truth is, JeVon's life story is incredible and true. His memoir is both shocking to read and unbelievably inspiring to hear. From homeless to award-winning executive, JeVon is the David Goggins of CEO's. What I love about this book is that its proof that owning and sharing your story authentically, warts and all, can be one of the most powerful things you do for yourself and your business. JeVon is proof of that 100%. You can listen to my conversation with JeVon on my award-winning podcast The Unconventionalistsby clicking here.
"I'm not a drug dealer. I'm not a rapper. I'm not an athlete. But I am very successful." That's not how you're supposed to open a speech if you're a successful businessman. Especially if you're a successful minority businessman in America. But I'm no ordinary businessman, this was no ordinary speech, and I've had no ordinary life. JT McCormick shouldn't have succeeded. He was born the mixed-race son of a negligent, drug-dealing pimp father and a struggling, single mother. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Simple lessons on storytelling structure. Plus the book is short and entertaining because of the stories and the backgrounds.
We don’t need a complicated 12-step Hero’s Journey story structure for selling. Our prospects won’t have the time for our prose, and we can’t command the attention like a hundred dollar movie production. Instead, we have to engage our prospects’ imagination fast.
Storytelling is a great way to sell to our prospects.
I am passionate about the importance of telling stories in the classroom. My career has been as a children’s librarian in public libraries, but with much time spent telling stories in schools. My daughter and her husband followed in my footsteps as storytellers and found that using storytelling in the classroom has so many benefits. We all offer workshops for teachers, write articles encouraging storytelling, and try in any way possible to grow the corps of teachers who discover this joyful addition to the classroom.
This book is written specifically for those telling stories in religious settings. However, the advice on learning and presenting stories is so clearly and usefully presented, that I would suggest this as a good read for anyone hoping to share stories with children. If you are planning to tell stories in a religious setting, this is definitely your go-to book.
Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.
In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
David Aaker is an American Marketing Association Hall of Fame member and innovator in marketing management and branding through research, teaching, and books.
This book is his insight on brand storytelling with inspiration from his daughter Jennifer Aaker and other’s research on the power of stories. Aaker explains that stories are powerful in communicating strategic messaging. He also explains that in a digital age where content is king, stories are the key to content.
I especially liked his explanation of the types of signature stories and examples of brand signature stories – including the L.L. Bean story in the very beginning.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built…
