Here are 100 books that Creating Signature Stories fans have personally recommended if you like
Creating Signature Stories.
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After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.
This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
This book is all about brand building and it was integral to my advertising copywriting days.
Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.
Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
To tell a brand story, you need ideas. Where do ideas come from? No one really knew, including me, until James Young Webb wrote this book, and I discovered it years into my career.
Before reading Young's book, my ideas for marketing clients were often hit or miss. Sometimes, they were brilliant, and sometimes, just okay. What was the difference? I didn’t know until I read this five-step process. When I followed this process my ideas were better. Knowing and following the process will make your ideas and brand stories better.
This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.
Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.
Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Like discovering the hidden process for generating ideas, discovering the hidden power of curiosity unleashed my capabilities and improved my efforts.
Leslie explains that curiosity declines as we grow older and as technology increases. Both work against a sustained quest for understanding that leads to insight, innovations, and ideas. If you know this, you can nurture your desire to know and stay curious in a modern world where we can seemingly answer any question almost instantly.
This book opened my eyes to new possibilities illuminating new ways to become a more engaging brand storyteller.
"I have no special talents," said Albert Einstein. "I am only passionately curious." Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. So why are many of us allowing our curiosity to wane? In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Just when the rewards of curiosity have never been higher, it is misunderstood, undervalued, and increasingly monopolized by a cognitive elite. A "curiosity divide" is opening up. This…
Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. She has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. She has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.
David Aaker’s Aaker on Branding is a must-read for those interested in the principles of branding. The book’s author David Aaker is known as the Father of Branding and is a prolific author, and branding expert. This book combines principles of branding from across his various books and is thematically organized into various topics including creating a brand vision, and creating and managing brands, among others. Readers of this book will also learn about maintaining the brand’s relevance over time. An excellent compilation of the principles that drive branding success.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the
six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and
brand building that all business, marketing, and brand strategists should know.
"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies,
perspectives, tools, and concepts that represents not only what you should know but also what action options should…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
When it comes to applying behavioral economics concepts to your branding, practical examples are a must. Nancy’s book is full of them, and while it shares about the science, it doesn’t lead with that, making it very approachable for everyone in business to be able to apply to their marketing.
A great book by a wonderful person who has really been there.
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award
WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR
WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations
WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing
WINNER: NYC Big Book Award 2023 - Marketing & Public Relations
WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise
FINALIST: Next Generation Indie Book Awards 2023 - Business
FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising
SHORTLISTED:…
As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.
Matthew is a serial public speaking champion who basically should be entered in The Moth Hall of Fame asap. If you've never heard Matthew Dicks talk, pause this and go watch his videos online. He's that good. What I love about his book is that he shares how he crafts his own stories and shares some amazing tips on how to capture everyday events that can later on be turned into powerful stories. Although this book isn't so much geared towards business or work, I think everyone can learn a great deal from Matthew's impressive experience of making people pay attention and connect to what you say (both as a best-selling novelist, school teacher, and public speaking champion).
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.
Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone…
I am passionate about the importance of telling stories in the classroom. My career has been as a children’s librarian in public libraries, but with much time spent telling stories in schools. My daughter and her husband followed in my footsteps as storytellers and found that using storytelling in the classroom has so many benefits. We all offer workshops for teachers, write articles encouraging storytelling, and try in any way possible to grow the corps of teachers who discover this joyful addition to the classroom.
It is exciting to encourage students to start telling stories too. This book had lots of good ideas that I use in my storytelling classes for children. Kids enjoyed activities like rolling a yarn ball back and forth across a circle as they add to a story. The book includes 25 easy-to-tell tales for student beginners. And I learned from watching the DVD Children Telling Stories: A Storytelling Unit in Action that was included.
The revised edition of this award-winning guidebook on storytelling in the classroom includes over 80% new material. The authors provide compelling rationales for the value of storytelling, links to state standards, detailed storytelling unit tips, uses throughout the curriculum, and bibliographies. Includes a multi-media DVD with demonstrations of storytelling by the authors, teachers and students, plus related materials and resources.
Ever since my primary school teacher read out my essay about a friendly octopus to the whole class, I’ve known I was a storyteller. I went on to enjoy a long career as a journalist–first, writing stories about rock and pop groups for the music paper Sounds (where I coined the term ‘The New Romantics’), then as editor of the pop magazine Record Mirror, and subsequently as a writer/editor for national newspapers including The Observer and The Sunday Telegraph. After that, I became a coach, a public speaking trainer, and a book editor. However, my most enduring passion is helping people find and tell their most meaningful stories.
I feel deeply connected to this book because it helped me navigate the break-up of my marriage.
It puts into beautifully poetic words what I was feeling on an intuitive level about the transformative power of telling our own stories and the importance of ‘storying out’ unarticulated experiences.
Becoming a "storycatcher" and taking ownership of my story pulled me through a dark time and set me on the path toward a more empowering narrative.
Story is the heart of language. Story moves us to love and hate and can motivate us to change the whole course of our lives. Story can lift us beyond our individual borders to imagine the realities of other people, times, and places. Storytelling — both oral tradition and written word — is the foundation of being human. In this powerful book, Christina Baldwin, one of the visionaries who started the personal writing movement, explores the vital necessity of re-creating a sacred common ground for each other's stories. Each chapter in Storycatcher is carried by a fascinating narrative — about…
My name is Aer-ki Jyr and I’m the creator of the Star Force Universe. I started writing because most of the new books coming out just plain sucked, so I figured if I could do better, then I should…and I did. What people only partially realize is that Star Force is filled with references and homages to the past great works. There’s far more in there than they realize, but those who have also read them will know when they see them. This list gives you the biggest influences that shaped my childhood mind, and why there are literally statues in the Star Force Universe to a lot of this stuff.
When I read this book, it was the full Jade Phoenix trilogy put into one paperback, so for me it was a really long book that showed someone completely fail in life, then drag himself back up and crawl his way to the top. It also exposed me to the ‘Clans’ and what they meant.
Position by merit. Earning your place through combat. A desire to prove yourself and gain power, but not by sucking up or backstabbing. Imagine a nation led by warriors instead of politicians. Even though the Clans aren’t the ‘good guys,’ there’s a huge difference between this book and all others. Enough that it stuck with me and the concept was reused in my own book as an homage to these Battletech books.
