Using Behavioral Science in Marketing

By Nancy Harhut,

Book cover of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Book description

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction -…

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Why read it?

1 author picked Using Behavioral Science in Marketing as one of their favorite books. Why do they recommend it?

Melina Palmer Author Of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Melina Palmer
Author

When it comes to applying behavioral economics concepts to your branding, practical examples are a must. Nancy’s book is full of them, and while it shares about the science, it doesn’t lead with that, making it very approachable for everyone in business to be able to apply to their marketing.

A great book by a wonderful person who has really been there.

From Melina's list on brainy branding that results in buying.

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