I’m an archaeologist, which means that I’ve been lucky enough to travel to many places to dig and survey ancient remains. What I’ve realized in handling those dusty old objects is that all over the world, in both past and present, people are defined by their stuff: what they made, used, broke, and threw away. Most compelling are the things that people cherished despite being worn or flawed, just like we have objects in our house that are broken or old but that we keep anyway.
This looks like it’s the sternest and most boring book ever, but I love Steedman’s cool-and-collected ability to address the implications of the obvious: You can only do one thing at a time. You only have two hands. And when you’re with one set of belongings, you’re neglecting all the other stuff you own.
Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumption. However, consumption takes time and no consumer has more - or less - than 168 hours per week. This simple fact is almost invisible in standard theory, and takes the centre stage in this book.
Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.
We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.
The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too.
It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself!
Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.
Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.
This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013.
Gap Selling is the best book written about selling in the past ten years. Keenan comes out swinging, keeps swinging, and swings hard. He pulls no punches, hits you with the truth, and you’d better be strong enough to handle what he dishes out. Keenan’s approach is modern, consultative, and it is the right book for these challenging times.
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price…
I've been working in the field of AI for 40 years, first in graduate school and then as a professor. For the most part, I have had my head in the sand, focusing on the minutiae that occasionally lead to publications, the coins of the academic realm. When deep learning started exhibiting human-level pattern recognition abilities, the number of AI books for the general public began to swell. Unfortunately, the science-fiction scenarios were a bit much. Since understanding, recognizing, and admitting problems are vital steps toward a solution, I find these books to be the most important warnings of the impending tech-dominated future.
This book is very long, and somewhat redundant at times. But it’s extremely interesting…and chilling.
Zuboff cites a wide variety of examples of how companies, Google foremost among them, gather information about us (legally or illegally) and then use it not only to predict our behavior, but to control it as well. That’s the really scary part.
The writing can be a bit too poetic at times, but Zuboff displays an incredible breadth and depth of knowledge on this subject. I’m a slow reader, so this one took me a while to get through, but it was time well spent.
'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.
The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…
I love helping companies unlock global growth. As a child, I spent my free time writing letters to pen pals in countries around the world. That passion for communicating across borders, languages, and cultures never went away. I’ve spent most of my life working to overcome those barriers in business. I frequently write about international business for Harvard Business Review, and in my latest book, in which I share lessons learned as an operator and executive at HubSpot, where I led international strategy. Today, I’m the Chief Marketing Officer at Zappi, a tech company with employees in 16 countries.
Consumer behavior is deeply rooted in culture. Where we live and grow up in the world shapes how we think and what we buy.
As a marketing executive, I loved learning from Rapaille’s examples, which are rooted in experience with some of the most successful product launches and advertising campaigns in history. He has used these principles to achieve international business success for some of the world’s most iconic brands. His theory helped Chrysler with the PT Cruiser launch. He also influenced the famous Procter & Gamble campaign for Folger’s Coffee, one of the most successful ad campaigns in history.
This is my top pick for international business professionals who want to learn how to build a successful global brand.
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.…
I’m a conservation scientist and a writer. I’ve always thought of human and environmental health as deeply intertwined, but as a scientist in the environmental field, I get to study how those links play out in various contexts and help people implement solutions to create a more sustainable future. At heart, I am a storyteller. I write mainly about forest and climate-related issues, but I have a broader interest in the complex relationships between people and the natural world. I hold a dual degree in Environmental Studies and Visual Art from Brown University, and I earned my Ph.D. from the Emmett Interdisciplinary Program for Environment and Resources at Stanford University.
When it comes to the massive issue of climate change, even citizens who are very concerned often wonder, “What can I really do to help?” The scale of the problem requires global action, but often people are left feeling like their actions alone can’t begin to make a difference. In Inconspicuous Consumption, former New York Times science writer Tatiana Schlossberg opens our eyes to the fact that our everyday choices in such a convenience-driven society contribute to the climate crisis.
Schlossberg unveils the hidden environmental impacts behind the Internet and technology, food, fashion, and fuel and traces the far-reaching effects of our daily living in a super-connected world. But, even more importantly, she shows us that our choices, such as what we eat or what we wear, could also be a part of the many solutions needed, too. In terms of a carbon footprint, I finally got a great…
As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological advances have created new impacts that the people who are most well-versed in these issues haven't considered.
What grabbed my attention was a section comparing homo economicus with Homer Simpson, rational economic thinking versus the impulsive American comedic icon.
Most economics is based on individuals
exercising rational decision-making to achieve maximum personal utility, be
this in terms of financial or psychic income.
Their collective response allows
statements to be made about aggregated economic behaviour. Such a view is being
challenged by behavioural economists who integrate lessons from psychology with
the 'laws' of economics.
They believe behaviour is not always driven by a
conscious cost-benefit approach but can be influenced by emotional and cultural
factors, which can lead to decisions which contradict economic theory, are
irrational and inconsistent, and may not be in the individual's best interests.
The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers.
Revised and updated throughout with fresh current-event examples, Behavioral Economics: The Basics provides a rigorous yet accessible overview of the field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we…
As far back as I can remember, I’ve spent a lot of time worrying about things like why there is something instead of nothing, why we can remember the past but not the future, and how consciousness arises. Although I’m a professor of economics, I take such things seriously enough to have published some papers in philosophy journals, and even a whole book about philosophy called The Big Questions. These are some of the books that sharpened my thinking, inspired me to think more deeply, and convinced me that good writing can render deep ideas both accessible and fun.
Would you guess that the average daily temperature in San Francisco is above or below 558 degrees Fahrenheit?
I'm going to assume you guessed "below", because that's the right answer and absolutely everybody gets it right.
Now---what would you guess is the actual average daily temperature in San Francisco? If you are like just about everybody, your guess right now is quite a bit higher than the guess you’d have made a minute ago, before you saw my first (entirely ludicrous) question. This well-documented effect persists even when subjects are told about it and warned not to fall prey to it.
Perhaps I’m overestimating, but I believe this book contains about 14 billion equally fascinating and weird facts about how human minds process information. But although these facts are quirky, they are not quirks --- they are central to the working of the human mind, not just little mistakes we…
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.
I’m an architect, ecodesigner, economist, environmentalist, author, and professor. I like making use of all or parts of these to break down silos between fields in order to better understand and communicate sustainability. As a professor who is hoping to entice the next generation to not repeat our environmental mistakes, I try to emphasize carrots rather than sticks. I look to the win-win-win approaches: the symbiotic overlaps between sustainability, health, happiness, and economics. I call this EcoOptimism, and it’s the focus of my blog by the same title. Though it can be harder to remain optimistic amidst the worsening climate crisis and other environmental issues, I still find it one of the most viable routes.
A large part of our environmental issues, including climate change, arises from the massive amount of materials needed for our consumption habits (and the resulting waste when we tire of our things). And we all consume a lot! James Wallman’s thesis is that both we and the environment would be better off if, instead of buying things, we had experiences. Experiences often (though not always, I might add—flying to your experiences is problematic) engender less material consumption and, topping it off, tend to make us happier and stay with us longer.
Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential to transform our lives.
Reject materialism. Embrace experientialism. Live more with less.
Stuffocationis one of the most pressing problems of the twenty-first century. We have more stuff than we could ever need, and it isn’t making us happier. It’s bad for the planet. It’s cluttering up our homes. It’s making us stressed—and it might even be killing us.
A rising number of us are already turning our backs…
