10 books like Why We Buy

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Rajiv Sethi is an economist, currently a professor at Barnard College, Columbia University, and an external professor at the Santa Fe Institute. His research deals with information and beliefs, with particular focus on how stereotypes condition interactions among strangers. 

I took a job as a programmer at the Naval Research Laboratory, working for astronomers who needed someone to write the code that would analyze the data coming back from the experiments that they flew on satellites and spacecraft. The first day on the job they showed me a sheet of FORTAN code and said “we want you to learn this.” It turned out to be the most fun thing I had ever done, and I went back to grad school and changed my major to computer science. I ended up as the Lanh and Oanh Nguyen Endowed Chair of Software Engineering in the Department of Computer Science at Iowa State University.

I am a product of Sputnik and the threat of nuclear war. Both turned me into a long-time reader of science fiction and a perpetual student in trying to understand how the world works and why? If we have free will, why do so many things seem to be predetermined? If we are rational beings, why do so many of our choices seem so absurd? And if a new world is possible, why can’t we bring it into existence? I was a professor of politics for 30 years (and I was respected! See “Soylent Green.”) and most of my research and writing try to answer these questions.

I am a lifelong educator who believes that everyone can create a better future by changing behaviors, practicing leadership skills, and improving outcomes across time and place—at home, work, and community. If you believe in lifelong learning, join me in elevating the courage, capacity, and wisdom of people everywhere through Choosing Leadership. This book is an accessible, educational tool that provides a structured approach combining individual written reflection with discussion to create collective wisdom in groups. Together, we can change the global conversation about leadership—from heroic mythic beings called “Leaders” to diverse human beings that I call “Champions.”

I’m an executive coach, personal branding consultant, and reputation management expert helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive towards ideal opportunities. A long-time passionate supporter of the military, I volunteer to help veterans transitioning to civilian careers. My work with veterans comes from gratitude for their sacrifice. I regularly speak at military installations, podcasts, and events on veteran transition and hiring, teach in the TAP program at the US Air Force Academy, and serve on the Board of Directors at Project Sanctuary, which focuses on healing military families. Since 2012, I’ve also been a writer for Military.com.

As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do. 

As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do. 

As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.