From the list on having more influence at work.
Who am I?
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Melina's book list on having more influence at work
Discover why each book is one of Melina's favorite books.
Why did Melina love this book?
We can’t have a list about influence without including the godfather of the space, Robert Cialdini.
The original version of this book featured six principles of persuasion when it came out in 1984 and has sold over 5 million copies around the world. In 2021, Dr. Cialdini released a new and expanded version with a 7th principle of influence. The full set now includes: reciprocity, commitment/consistency, consensus / social proof, authority, liking, scarcity, and (now) unity.
If you have not yet read this book and want to increase your influence at work (and anywhere in your life) Influence is an absolute must read. Yes, it is long at over 500 pages, but (much like Cialdini himself) they are all pure gold.