Why did I love this book?
A great first read to understand the psychology of shopping and how retail stores use that to their advantage. A good entry whether you want to understand how store design can influence your customers or how you yourself are influenced when you shop. Paco Underhill is highly regarded throughout the retail design industry as being someone who uses “retail anthropology” to study shoppers in their native habitat. Great whether you are a retailer or a shopper.
3 authors picked Why We Buy as one of their favorite books, and they share why you should read it.
Synopsis coming soon.......