I’m passionate about the extraordinary world of the ordinary consumer. Organizations are much more likely to succeed when they are, too. I’m a marketing professor at Saint Joseph’s University in Philadelphia, U.S.A. I’m also a marketing consultant, an author (my Consumer Behavior textbook is the market leader globally), and a keynote speaker.
I wrote
The New Chameleons: How to Connect with Consumers Who Defy Categorization
The author is also a social psychologist (we were trained in the same Ph.D. program), and this book is one of the seminal works in the field. Bob Cialdini systematically applies well-worn rules of social attraction and power derived from voluminous research on attitudes and persuasion to marketing challenges. Many practitioners became aware of the complex dynamics of persuasion as a result of this book.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
Paco’s Why We Buy has been the gold standard for shopper marketers for many years. This book (and its more recently updated new edition) opens our eyes to the seemingly “random” behaviors of store shoppers. This was one of the first attempts to systematically study and optimize the use of retail space – as such it was a precursor to the many books on the customer experience we see today.
Erving Goffman’s work on impression management had a huge influence on me, beginning in my student days when I started to become fascinated by everyday interactions. The deliberate (and often convoluted) process of trying to control the impressions others form of us is integral to our modern-day understanding of brands and the social meanings they hold.
One of the defining works of twentieth-century sociology: a revelatory analysis of how we present ourselves to others
'The self, then, as a performed character, is not an organic thing ... it is a dramatic effect'
How do we communicate who we are to other people? This landmark work by one of the twentieth century's most influential sociologists argues that our behaviour in social situations is defined by how we wish to be perceived - resulting in displays startlingly similar to those of actors in a theatrical performance. From the houses and clothes that we use as 'fixed props' to…
In recent years, we’ve witnessed an explosion of interest in the subtle, yet powerful environmental cues that regular our behaviors. This focus on behavioral economics is a bit of a concession by economists that consumer behavior is not necessarily governed by the “rational” laws of homo economicus, where choices are calmly and rationally made with full knowledge of all the relevant parameters. This holds huge ramifications for marketing applications, but also for public policy issues (e.g., persuading employees to save more for retirement, promote organ donation, etc.
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*
An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
More than 2 million copies sold
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…
Today, everyone’s buzzing about “The Metaverse” and the steady integration of our offline and online lives. Stephenson’s novel introduced this concept, and it really impacted my thinking and research on virtual social identity as consumers spend more and more of their lives enmeshed in virtual worlds rather than in the physical space. A very prescient vision of the future of marketing and consumer behavior.
The “brilliantly realized” (The New York Times Book Review) breakthrough novel from visionary author Neal Stephenson, a modern classic that predicted the metaverse and inspired generations of Silicon Valley innovators
Hiro lives in a Los Angeles where franchises line the freeway as far as the eye can see. The only relief from the sea of logos is within the autonomous city-states, where law-abiding citizens don’t dare leave their mansions.
Hiro delivers pizza to the mansions for a living, defending his pies from marauders when necessary with a matched set of samurai swords. His home is a shared 20 X 30…
Consumers are changing, but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.
Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation of consumers who change their social identities as often as chameleons change colors.
To hide a corporation’s failure to properly service a space ship, Captain Jonas Stryker is prosecuted but saved from imprisonment by a dying man, who hires Stryker to collect asteroids for their mineral content. Stryker soon finds he must stop a shadowy corporate group called The Board, who employ space piracy, terrorism, and even weaponised asteroids to overthrow the Federation government.
Set in Lagrange points, space stations, the Moon and outback Australia, it is a fast-moving story with some speculative future technology. If you were interested in the NASA attempt to alter the orbit of the asteroid Dimorphos, you might…
When a trial to cover-up a corporate failure ends Captain Jonas Stryker's career, he wants revenge against The Board, a ruthless, shadowy organization with limitless funds that employs space piracy, terrorism, and even weaponised asteroids. Posing as a space miner, Stryker learns that The Board wants him killed, while a young female SCIB police agent wants retribution against him for having her career spoiled at his trial. As Stryker avoids attempts to kill him, he becomes the only chance to prevent The Board from overturning the Federation Government and imposing a Fascist-style rule. A story of greed, corruption and honour,…
