Why did I love this book?
Anyone who expects to be a leader understands that they must be a persuasive communicator: to gain buy-in for their goals and projects, to help others rally around a mission or cause, to build loyalty among team members, to energize people to “go the extra mile” when they’re tired and see few rewards for their efforts.
This book identifies, categorizes, and illustrates the six ways leaders communicate to reach people logically and emotionally to change hearts and minds. I love this book because it rings true to my own experience.
24 authors picked Influence as one of their favorite books, and they share why you should read it.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…