The best books for aspiring entrepreneurs

Who are we?

Bryan and Jeffrey Eisenberg have been entrepreneurs since 1995 and have mentored, consulted & trained hundreds of entrepreneurs, including several startups that have become publicly traded companies. They are New York Times bestselling authors, and their books include Waiting for Your Cat to Bark, Call to Action, Be Like Amazon and they are currently writing a book for aspiring entrepreneurs to be released in 2021. 

We wrote...

Be Like Amazon: Even a Lemonade Stand Can Do It

By Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams

Book cover of Be Like Amazon: Even a Lemonade Stand Can Do It

What is our book about?

You’re on a road trip with an old man and a younger one. Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors, and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

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The books we picked & why

Book cover of Rich Dad Poor Dad

Bryan and Jeffrey Eisenberg Why did I love this book?

Not all of us start out with a rich dad. Learn how to think about money and cash flow like a wealthy person. There are three key ideas you will walk away with: Robert Kiyosaki shares how his two dads—his actual father (poor dad) and the father of his best friend (rich dad)—shaped his thoughts about money and investing. You don’t need to earn a high income to be rich. Finally, rich people make their money work for them.

By Robert T. Kiyosaki,

Why should I read it?

10 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…

Book cover of The E-Myth Revisited

Bryan and Jeffrey Eisenberg Why did I love this book?

There is a difference between good at what you do and creating a business. This book will help you learn the value of working on your business, not just in your business. The book explains why 80% of small businesses fail, and how to ensure yours isn’t among those. Learn why you need to build a company that’s based on processes and systems and not on the work of a single person and their talent.

By Michael E. Gerber,

Why should I read it?

4 authors picked The E-Myth Revisited as one of their favorite books, and they share why you should read it.

What is this book about?

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…

Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Bryan and Jeffrey Eisenberg Why did I love this book?

Learn how to use the 5 WHY method to examine problems and innovate quickly. The Lean Startup business approach focuses on the development and innovation of new products, which focuses on quick releases & iterations, gaining customer insight (without asking them), creative innovation, and big goals. The key is to ship out versions of the product as quickly as possible to get real data. Validate your assumptions and lessons and draw conclusions from this data, based on actual customer behavior.

By Eric Ries,

Why should I read it?

6 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.

What is this book about?


'The Lean Startup changes everything.' - Harvard Business Review


Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time…

Book cover of Influence: The Psychology of Persuasion

Bryan and Jeffrey Eisenberg Why did I love this book?

If you want to persuade people in your marketing, social media and sales efforts, you need to understand how. You’ll learn the seven universal principles, how to use them to become skilled at the art of persuasion. The seven principles include: Reciprocation, Commitment & Consistency, Social Proof, Authority, Liking, Scarcity, and Unity. The new and expanded version added a seventh principle that he calls Unity, what we call finding your tribe.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…

Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Bryan and Jeffrey Eisenberg Why did I love this book?

Learn to master the Success model to improve your storytelling ability. They based the book on 10 years of study, where the Heath brothers answered the question: “Why do some ideas succeed while others die”? “A sticky idea is one that is understandable, memorable, and actually changes perspectives or behaviors. Not all ideas are sticky. Although with their process it is possible to turn them into sticky ideas. We have seen their concept of the “curse of knowledge” cost entrepreneurs tons of opportunity.

By Chip Heath, Dan Heath,

Why should I read it?

8 authors picked Made to Stick as one of their favorite books, and they share why you should read it.

What is this book about?

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people…

You might also like...

The Finest Lies

By David J. Naiman,

Book cover of The Finest Lies

David J. Naiman Author Of The Finest Lies

New book alert!

Who am I?

Anyone with siblings knows the deal. Your sibling becomes your first best friend and closest confidant but also your first competitor and fiercest critic. Navigating that relationship as a teen is fraught with peril. If done poorly, it can leave deep scars. If successful, it can teach you the foundations of how to build healthy relationships for the rest of your life. This theme has everything a writer needs to craft an emotional narrative, and these books do it best.

David's book list on sibling rivalry that will inspire you to reconnect

What is my book about?

A mysterious stranger traps teen siblings in a precarious game where each must overcome their embittered past for the other to survive.

This suspenseful, yet winsome novel explores the power of family and forgiveness. But take heed. The truth can cut like shards of glass, especially for those who’d rather avoid it. Sometimes, only the finest lies will do.

The Finest Lies

By David J. Naiman,

What is this book about?

High schooler Nicole Hallett has just about had it with her brother Jay, so when a mysterious man appears with an offer to replace him with a better one, she doesn’t hesitate. Nicole has always been impulsive, but this time, she finds herself in predicament far worse than anything she’s experienced. Just like that, an average snow day—usually filled with hot cocoa and snowball fights—is commandeered by the stranger, who forces the siblings into a dangerous game.

Confronted by past reflections, tested by present complications, and threatened by future possibilities, Nicole has until the end of the day to disentangle…

5 book lists we think you will like!

Interested in small business, persuasion, and social psychology?

9,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about small business, persuasion, and social psychology.

Small Business Explore 27 books about small business
Persuasion Explore 21 books about persuasion
Social Psychology Explore 40 books about social psychology