Bryan and Jeffrey Eisenberg have been entrepreneurs since 1995 and have mentored, consulted & trained hundreds of entrepreneurs, including several startups that have become publicly traded companies. They are New York Times bestselling authors, and their books include Waiting for Your Cat to Bark, Call to Action, Be Like Amazon and they are currently writing a book for aspiring entrepreneurs to be released in 2021.
Not all of us start out with a rich dad. Learn how to think about money and cash flow like a wealthy person. There are three key ideas you will walk away with: Robert Kiyosaki shares how his two dads—his actual father (poor dad) and the father of his best friend (rich dad)—shaped his thoughts about money and investing. You don’t need to earn a high income to be rich. Finally, rich people make their money work for them.
It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena. It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.
Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…
There is a difference between good at what you do and creating a business. This book will help you learn the value of working on your business, not just in your business. The book explains why 80% of small businesses fail, and how to ensure yours isn’t among those. Learn why you need to build a company that’s based on processes and systems and not on the work of a single person and their talent.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…
Learn how to use the 5 WHY method to examine problems and innovate quickly. The Lean Startup business approach focuses on the development and innovation of new products, which focuses on quick releases & iterations, gaining customer insight (without asking them), creative innovation, and big goals. The key is to ship out versions of the product as quickly as possible to get real data. Validate your assumptions and lessons and draw conclusions from this data, based on actual customer behavior.
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…
If you want to persuade people in your marketing, social media and sales efforts, you need to understand how. You’ll learn the seven universal principles, how to use them to become skilled at the art of persuasion. The seven principles include: Reciprocation, Commitment & Consistency, Social Proof, Authority, Liking, Scarcity, and Unity. The new and expanded version added a seventh principle that he calls Unity, what we call finding your tribe.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
Learn to master the Success model to improve your storytelling ability. They based the book on 10 years of study, where the Heath brothers answered the question: “Why do some ideas succeed while others die”? “A sticky idea is one that is understandable, memorable, and actually changes perspectives or behaviors. Not all ideas are sticky. Although with their process it is possible to turn them into sticky ideas. We have seen their concept of the “curse of knowledge” cost entrepreneurs tons of opportunity.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
My core value is realistic education—learning from each other’s errors and successes, but with full awareness of the difference between the determined past and the uncertain future. We can benefit from uncertainty, which I’ve been doing for a living as an engineer, academic researcher, and inventor. I make use of knowledge and science as much as possible, but I also know that strategic decisions for the uncertain future require skepticism and thinking to deal with the differences in a new circumstance. With my core value, I am passionate about sharing insights and knowledge that our formal education does not provide.
Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.
This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even benefit from uncertainty by skeptical thinking, strategic decisions, and teamwork based on enlightened self-interests.
This bottom-up thinking is thought-provoking for leaders who wish to build teams rather than herds. The insights in the book will help you to be better prepared for the unexpected, less likely to conform when you…
Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence
Everything in nature evolves by trial, error, and success. They didn't teach you this in school, even though you should know why the rigid laws of physics don't rule nature and don't inhibit your free-will decisions to try, fail, and succeed. As a guide to success, this book shows how skepticism, prudent use of science, and thinking lead to strategic decisions for the uncertain future.
Presenting real-life examples, the thinking in the book combines sharp analyses with broad analogies to show:
How to identify realistic knowledge and avoid harm due to overgeneralized concepts.
How to create new knowledge and solve…
You’re on a road trip with an old man and a younger one. Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors, and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.
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