The best books for aspiring entrepreneurs

By Bryan and Jeffrey Eisenberg

Who are we?

Bryan and Jeffrey Eisenberg have been entrepreneurs since 1995 and have mentored, consulted & trained hundreds of entrepreneurs, including several startups that have become publicly traded companies. They are New York Times bestselling authors, and their books include Waiting for Your Cat to Bark, Call to Action, Be Like Amazon and they are currently writing a book for aspiring entrepreneurs to be released in 2021.

We wrote...

Be Like Amazon: Even a Lemonade Stand Can Do It

By Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams

Be Like Amazon: Even a Lemonade Stand Can Do It

What is our book about?

You’re on a road trip with an old man and a younger one. Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors, and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

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The Books I Picked & Why

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

By Robert T. Kiyosaki

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Why this book?

Not all of us start out with a rich dad. Learn how to think about money and cash flow like a wealthy person. There are three key ideas you will walk away with: Robert Kiyosaki shares how his two dads—his actual father (poor dad) and the father of his best friend (rich dad)—shaped his thoughts about money and investing. You don’t need to earn a high income to be rich. Finally, rich people make their money work for them.

Buy this book at:
Bookshop.org
Amazon

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The E Myth Revisited

By Michael E. Gerber

The E Myth Revisited

Why this book?

There is a difference between good at what you do and creating a business. This book will help you learn the value of working on your business, not just in your business. The book explains why 80% of small businesses fail, and how to ensure yours isn’t among those. Learn why you need to build a company that’s based on processes and systems and not on the work of a single person and their talent.

Buy this book at:
Bookshop.org
Amazon

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Why this book?

Learn how to use the 5 WHY method to examine problems and innovate quickly. The Lean Startup business approach focuses on the development and innovation of new products, which focuses on quick releases & iterations, gaining customer insight (without asking them), creative innovation, and big goals. The key is to ship out versions of the product as quickly as possible to get real data. Validate your assumptions and lessons and draw conclusions from this data, based on actual customer behavior.

Buy this book at:
Bookshop.org
Amazon

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Influence: The Psychology of Persuasion

By Robert B. Cialdini

Influence: The Psychology of Persuasion

Why this book?

If you want to persuade people in your marketing, social media and sales efforts, you need to understand how. You’ll learn the seven universal principles, how to use them to become skilled at the art of persuasion. The seven principles include: Reciprocation, Commitment & Consistency, Social Proof, Authority, Liking, Scarcity, and Unity. The new and expanded version added a seventh principle that he calls Unity, what we call finding your tribe.

Buy this book at:
Bookshop.org
Amazon

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Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Why this book?

Learn to master the Success model to improve your storytelling ability. They based the book on 10 years of study, where the Heath brothers answered the question: “Why do some ideas succeed while others die”? “A sticky idea is one that is understandable, memorable, and actually changes perspectives or behaviors. Not all ideas are sticky. Although with their process it is possible to turn them into sticky ideas. We have seen their concept of the “curse of knowledge” cost entrepreneurs tons of opportunity.