Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry
By Marc Benioff, Carlye Adler
Why this book?
Marc Benioff, the founder of Salesforce, more or less wrote the playbook for B2B startups. In Behind the Cloud, he shares a lot of the tactics that helped make Salesforce the market leader that it is today. Benioff’s work helped shape Software-as-a-Service (SaaS) and the Cloud for B2B entrepreneurs. On and all, it’s a very entertaining book with a lot of interesting ideas.
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