My favorite books for nice people to be more persuasive

Why am I passionate about this?

Not many people know that I was so timid as a child; I used to burst into tears if I had to ask for something in a store. Now, I am known for my “out there” presentation style and mastery of words. Since 1982, I have been working with individuals and groups to help them get better at persuading, solving conflicts, and having inspiring relationships. So, how can you be a nice, caring person and still be persuasive, even with the most skeptical of people? These books helped me do this.


I wrote...

Book cover of Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

What is my book about?

Many people are just too nice; they don’t know how to influence, negotiate, or even ask for what they want. So, only the aggressive people win. Now, here’s a book to solve that problem.

This book helps you influence people one-on-one, in groups, and even in mass communication by showing you how to match their unconscious Motivation Triggers to gain their attention without being aggressive or manipulative. It gives practical strategies to increase your impact, improve relationships, and reduce conflicts. Learn which words open minds and which words close them. Have meaningful conversations so you can avoid confrontations. Words That Change Minds is available in 20 languages.

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The books I picked & why

Book cover of Return On Influence: The New Currency for Leaders

Shelle Rose Charvet Why did I love this book?

This book helped me recall and explain the times when I really made a positive impact. It really IS about telling a compelling story.

I learned that I didn’t have to be a powerhouse; just tell the story in a way that makes a difference. It taught me how to gauge what level of influence I really have with people from lowest to highest: Compliance, Participation, Buy-In, Leadership, and Visionary. 

Instead of working with a team who are merely complying or participating at best, which means as a leader, I have to constantly check if the work has been done and done correctly, I can trust my colleagues to self-manage, deliver high-quality work and be a real part of our team.

By Susan Luke Evans,

Why should I read it?

1 author picked Return On Influence as one of their favorite books, and they share why you should read it.

What is this book about?

Life is about human connection and leadership is the influential tool used in the attainment of unparalleled success. In this unique approach, you will learn how to get your business to the top echelon from the inside out and get your team striving to give the best of themselves. How? Maximize your Return on Influence while learning how to lead in a manner that will capture attention. Communicating in an inspiring and creative way can increase both morale and productivity. In the modern global marketplace, career options are virtually endless and finding and keeping valuable employees can be akin to…


Book cover of Never Split the Difference: Negotiating as If Your Life Depended on It

Shelle Rose Charvet Why did I love this book?

I love this book because his techniques are so practical and easy to use.

I re-read his book when I was in the middle of a difficult business negotiation over Zoom and email and followed his directions step by step. This led to a positive outcome for both of us.

He makes sure that you are very clear on what is essential for you, enables you to figure out the sometimes hidden motivations of the other person, and guides you through on what to say and do next. I will go through it again the next time I am preparing a negotiation.

By Chris Voss, Tahl Raz,

Why should I read it?

6 authors picked Never Split the Difference as one of their favorite books, and they share why you should read it.

What is this book about?

THE HUGE INTERNATIONAL BESTSELLER

A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.

'Riveting' Adam Grant
'Stupendous' The Week
'Brilliant' Guardian
____________________________
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.

Rooted…


Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Shelle Rose Charvet Why did I love this book?

It’s weird to recommend this book to get better at persuading. But if I had read it before presenting new ideas, I would have saved thousands of dollars in development costs and shortened the time it took to persuade others to back me. His main idea is “The minimum viable product.”

So, instead of spending too much time and money developing my idea before talking to anyone, trying to make it perfect, I showed a 2-slide mockup of the idea to a friend, who said “I would NEVER use this. It takes up too much time. I just want something quick and dirty to help me write a persuasive email.” Wow! Her comment blew my mind and prevented me from spending a fortune on an impractical tool.

By Eric Ries,

Why should I read it?

7 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.

What is this book about?

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

----------

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time…


Book cover of From Nervous to Nailed It!: Find Your Voice, Present With Impact & Unleash Your Ultimate Speaking Potential

Shelle Rose Charvet Why did I love this book?

Firstly, Suzannah makes a case for why all of us should seek out opportunities to make presentations and what can happen to our careers if we don’t, and then she shows exactly how to make presentations that get results! 

I love her way of showing how to focus on the audience and what they need and want. This is important as I have noticed how quickly I and other people get bored by boring presenters. Her Diamond presentation structure gave me an easy, quicker way to create a great presentation. And I really love her 5-Step Business Storytelling Structure: Who, Problem, Solution, Execution, Results. This is a great way to focus on the client and demonstrate, without bragging, why they need what I have to offer.

Book cover of Genderspeak: Men, Women and the Gentle Art of Verbal Self-Defense

Shelle Rose Charvet Why did I love this book?

I have read this book so many times! It changed how I communicate with people operating from the Traditional Male Model or the Traditional Female Model.

She explains that someone’s Operating Metaphor can be “Life is a game” or “Life is like a traditional classroom”. Game players want to win, and students want to get a great evaluation or pass an exam, so I need to shift my communication style for each. 

And who knew that women and men have different definitions of common terms? A lie is either: “Saying something that is not true” or “Something that is not true and harmful!” This book showed me how specifically to develop my flexibility and stop being so judgy!

By Suzette Haden Elgin,

Why should I read it?

1 author picked Genderspeak as one of their favorite books, and they share why you should read it.

What is this book about?

Communications guru Suzette Haden Elgin bridges the gender gap. In this groundbreaking book, the internationally acclaimed author of The Gentle Art of Verbal Self--Defense helps you anticipate and avoid the frustrating conversational knots in which men and women all too often find themselves entangled. Picking up where other authors leave off, Suzette Haden Elgin arms you with her proven techniques for dealing effectively with verbal confrontation in your personal and professional lives. She zeroes in on how to: aeo Identify the differences between womena s and mena s perceptions of the world and avoid the dangerous semantic traps they create…


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What You Do To Me: A Novel

By Rochelle B. Weinstein,

Book cover of What You Do To Me: A Novel

Rochelle B. Weinstein Author Of When We Let Go

New book alert!

Why am I passionate about this?

Not only am I the author of seven women’s fiction novels, I’m a voracious reader who believes she was raised by Judy Blume and Sidney Sheldon. In our broken home, reading was an escape, a salve for the wound, a place where I felt heard and understood. My novels touch on deep emotions—real and relatable. If I don’t capture that feeling when I’m reading through my drafts, I dig deeper. And that’s the thing about a great book, that gut punch, that slide under my skin, I get you. There’s no better read than the one that pulls the heartstrings and gives you all the feels.    

Rochelle's book list on tugging on every one of your heartstrings

What is my book about?

What You Do To Me follows Rolling Stone reporter Cecilia James on the hunt to find the muse behind a famous love song, all while managing an estranged relationship with her father and boyfriend Pete.

Inspired by Hey There Deliah, the dual timeline stretches across the sunny beaches of 1970s Miami with star-crossed lovers Eddie and Sara, to the glittery music industry of 1990s LA. For music lovers and fans of that first, unforgettable love, What You Do To Me is the story of a love song with equal parts heart and harmony.

What You Do To Me: A Novel

By Rochelle B. Weinstein,

What is this book about?

From the bestselling author of This Is Not How It Ends comes a moving novel of two unfinished love stories and the music and lyrics that bring them together.

Journalist Cecilia James is a sucker for a love song. So when she stumbles across a clue to the identity of the muse for one of rock’s greatest, she devotes herself to uncovering the truth, even as her own relationship is falling apart.

While writing an article for Rolling Stone, Cecilia works to reveal the mystery that has intrigued fans and discovers a classic tale of two soulmates separated by fate and circumstance. Rock…


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