45 books like Return On Influence

It’s weird to recommend this book to get better at persuading. But if I had read it before presenting new ideas, I would have saved thousands of dollars in development costs and shortened the time it took to persuade others to back me. His main idea is “The minimum viable product.”

So, instead of spending too much time and money developing my idea before talking to anyone, trying to make it perfect, I showed a 2-slide mockup of the idea to a friend, who said “I would NEVER use this. It takes up too much time. I just want something quick and dirty to help me write a persuasive email.” Wow! Her comment blew my mind and prevented me from spending a fortune on an impractical tool.

I love this book because his techniques are so practical and easy to use.

I re-read his book when I was in the middle of a difficult business negotiation over Zoom and email and followed his directions step by step. This led to a positive outcome for both of us.

He makes sure that you are very clear on what is essential for you, enables you to figure out the sometimes hidden motivations of the other person, and guides you through on what to say and do next. I will go through it again the next time I am preparing a negotiation.

Firstly, Suzannah makes a case for why all of us should seek out opportunities to make presentations and what can happen to our careers if we don’t, and then she shows exactly how to make presentations that get results! 

I love her way of showing how to focus on the audience and what they need and want. This is important as I have noticed how quickly I and other people get bored by boring presenters. Her Diamond presentation structure gave me an easy, quicker way to create a great presentation. And I really love her 5-Step Business Storytelling Structure: Who, Problem, Solution, Execution, Results. This is a great way to focus on the client and demonstrate, without bragging, why they need what I have to offer.

I have read this book so many times! It changed how I communicate with people operating from the Traditional Male Model or the Traditional Female Model.

She explains that someone’s Operating Metaphor can be “Life is a game” or “Life is like a traditional classroom”. Game players want to win, and students want to get a great evaluation or pass an exam, so I need to shift my communication style for each. 

And who knew that women and men have different definitions of common terms? A lie is either: “Saying something that is not true” or “Something that is not true and harmful!” This book showed me how specifically to develop my flexibility and stop being so judgy!

Big numbers are just as amazing to kids as dinosaurs, and for the same reason. They’re so incredibly huge that they boggle the mind. This book helps kids comprehend big numbers using everyday objects and scenarios. If a million kids sat on each other’s shoulders, how high would they be able to reach? How long would it take to count to a million? Once they master a million, your kid will be well on their way to tackling quadrillions, nonillions, and, heaven help us, decillions!

Money is often thought of as a valuable thing, like gold or silver. 

This leads us to presume that it must be finite in quality due to its scarcity. Drawing on anthropological studies of objects such as Yap stones, massive stone disks found on a far-flung island in the Pacific Ocean.

Martin shows instead that money is not so much a thing but an abstract system for tracking who has what and who is entitled to what, similar to what the anthropologist Keith Hart has called a “memory bank.” By rethinking money along these lines, we might be able to rethink how we decide who gets what and who doesn’t get what in our communities.

Viviana Zelizer opened the world of money and relationships for me. I read her when I was doing my doctoral thesis on money, banking, and Anglo-Celtic consumers in Australia. 

Her basic tenet is that money is a social phenomenon. Money shapes and is shaped by social relationships and cultural values. Viviana’s work helped transform my thesis about banking to that of money and marriage.

It was my first step to becoming a sociologist of money and discovering how researching money opens the whole field of human relationships. 

This is based on a lecture given by Grierson in London in 1970. (Do you see a pattern? Lectures can make entertaining books.)

He was the world’s most famous numismatist (expert on coins). A professor at the University of Cambridge, UK, for seventy years (!), he spent most of his salary collecting medieval coins, donating 20,000 of them to the university’s museum—the world’s premier collection. But coins were invented around 700 B.C., while money has been around for 6000 years.

In this book he speculates on money’s origins (in Babylonian temples)—linking it to the ancient practice of Wergeld (blood money). He hypothesized that money originates as a measure of debt owed to victims. Hence, the link of money to debt and sin made by Atwood. Money is not a “thing” but a record of indebtedness.

Today, it is tax debt that drives money: you work hard to get money to… show more.

In the west, China is often perceived as a recent entrant onto the world stage.

The sweeping historical perspective of this book quickly disavows any such notion. Horesh presents evidence of the significant circulation of Chinese coins across Eurasia under the Tang dynasty (618-907). This subsequently expanded to include India and Sri Lanka and even reached East Africa under the voyages of Zheng He (1371-1453). Horesh cleverly weaves the evolving situation in China over the centuries with that of the rest of the world and so the reader ends up with much more than just a Chinese-based history.

Perhaps the biggest takeaway, however, is that a global role for China's currency in the modern era would be no more than a return to the position it occupied in past epochs.

When I first met him at the University of Fribourg, Switzerland in 1969, I was immediately fascinated by Bernard Schmitt’s passion for scientific research and by his novel approach to monetary macroeconomics.

Three years later I started working with him as a teaching and research assistant and went on working as his closest collaborator until his death in 2014. The other two co-editors of this book also had the privilege to work closely with him.

Conceived as an homage to Schmitt’s legacy, this book is a collection of contributions explaining the historical origin, the analytical content, and the current relevance of Schmitt’s quantum macroeconomic analysis.