Why did I love this book?
Viviana Zelizer opened the world of money and relationships for me. I read her when I was doing my doctoral thesis on money, banking, and Anglo-Celtic consumers in Australia.
Her basic tenet is that money is a social phenomenon. Money shapes and is shaped by social relationships and cultural values. Viviana’s work helped transform my thesis about banking to that of money and marriage.
It was my first step to becoming a sociologist of money and discovering how researching money opens the whole field of human relationships.
1 author picked The Social Meaning of Money as one of their favorite books, and they share why you should read it.
A dollar is a dollar--or so most of us believe. Indeed, it is part of the ideology of our time that money is a single, impersonal instrument that impoverishes social life by reducing relations to cold, hard cash. After all, it's just money. Or is it? Distinguished social scientist and prize-winning author Viviana Zelizer argues against this conventional wisdom. She shows how people have invented their own forms of currency, earmarking money in ways that baffle market theorists, incorporating funds into webs of friendship and family relations, and otherwise varying the process by which spending and saving takes place. Zelizer…