The Lean Startup

It’s weird to recommend this book to get better at persuading. But if I had read it before presenting new ideas, I would have saved thousands of dollars in development costs and shortened the time it took to persuade others to back me. His main idea is “The minimum viable product.”

So, instead of spending too much time and money developing my idea before talking to anyone, trying to make it perfect, I showed a 2-slide mockup of the idea to a friend, who said “I would NEVER use this. It takes up too much time. I just want something… show more.

The Lean Startup is a book that presents a new approach to entrepreneurship and innovation that focuses on creating products that meet the needs of customers while minimizing waste and maximizing efficiency.

Ries argues that many startups fail because they spend too much time and resources building products that customers don't want, and that a better approach is to quickly develop and test ideas using a process of continuous improvement.

Ries outlines a framework for implementing a lean startup approach, which includes identifying the target customer, creating a minimum viable product, and using rapid experimentation and feedback to improve the… show more.

This is an amazing how-to, hands-on book, that really guides and help entrepreneurs to manage their startup.

You can tell that Eric Ries is highly acquainted with entrepreneurship, and has developed a methodology, that if implemented in the right way, can significantly reduce the high probability of a startup to fail. 

Few books had as big of an influence on the way startups get built than The Lean Startup by Eric Ries. A lot of the ideas introduced in this book have become critical parts of how businesses go to market today. The Lean Startup is also a foundation of my book, Lean B2B. The principles covered in the book provide a framework for how to think about validating and growing a B2B startup.

If you're an entrepreneur seeking practical advice to help think through challenges you are likely to face, and the problems that you need to avoid, read The Lean Startup. Eric Reis writes lucidly about what separates winners from losers, and he does it from the vantage point of a founder who has both succeeded and failed - and learned lessons from both experiences: When to stay the course, and when to pivot. How to figure out what customers will pay for. Why management matters. "Instead of making complex plans that are based on a lot of assumptions, you… show more.

Learn how to use the 5 WHY method to examine problems and innovate quickly. The Lean Startup business approach focuses on the development and innovation of new products, which focuses on quick releases & iterations, gaining customer insight (without asking them), creative innovation, and big goals. The key is to ship out versions of the product as quickly as possible to get real data. Validate your assumptions and lessons and draw conclusions from this data, based on actual customer behavior.

An essential approach to building new businesses by focusing on experimentation and learning to make smart decisions based on data. In this instant classic, Ries shows you how you can test ideas without wasting time and energy and then move quickly without taking unnecessary risks.  It’s a must-read for anyone who wants to be a 10% Entrepreneur.