Why did I love this book?
Innovation comes in unusual sizes and shapes, but few over the past half-century have had as much impact as the mundane, rectangular steel shipping container that is the star of The Box. The best entrepreneurs come up with ideas that solve problems, and Marc Levinson tells the story of the trucking executive who reinvented the way products are moved around the globe. Put simply, containerization made globalization possible. "It was not routine for shoppers to find Brazilian shoes and Mexican vacuum cleaners in stores in the middle of Kansas. Japanese families did not eat beef from cattle in Wyoming, and French clothing designers did not have their exclusive apparel cut and sewn in Turkey and Vietnam," Levinson notes. Shipping may not sound sexy, but he takes us on a fascinating journey about a transformational innovation.