The best books for winning with the modern consumer

The Books I Picked & Why

The Everything Store: Jeff Bezos and the Age of Amazon

By Brad Stone

The Everything Store: Jeff Bezos and the Age of Amazon

Why this book?

If the book about Amazon I co-authored is about the digital technology smarts and business strategy that has propelled the company to its dominant position, then Stone’s book is the perfect counterpoint, examining the ethos and culture of Amazon established by its founder and chairman, Jeff Bezos. It is essential reading for anyone wanting to better understand the company’s evolution and success. 


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Selling on Amazon for Dummies

By Deniz Olmez, Joseph Kraynak

Selling on Amazon for Dummies

Why this book?

Selling on Amazon For Dummies is essential practical reading when it comes to selling on Amazon. It walks merchants through the process of building a business on Amazon almost anywhere in the world, as long as you have access to a computer and the internet. It covers the basics of selling on Amazon, from getting started to using its fulfillment services, Fulfilled By Amazon.


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Makeover: How Mobile Flipped the Shopping Cart

By Stephan Schambach

Makeover: How Mobile Flipped the Shopping Cart

Why this book?

If Amazon has revolutionised commerce by making it easy for us to shop online, Makeover is the best book written yet on what this means for the physical shopping experience and traditional brick-and-mortar retail store or mall. It examines the changing dynamics of retailers’ business and consumer relationships while showing how mobile is transforming those relationships and the ways in which retail can and must adapt to thrive. 


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The Mall (Downside)

By S.L. Grey

The Mall (Downside)

Why this book?

I love the fact this book was the first in a series of spooky stories that takes you into the shopping mall when the shutters are down and lights are off. It’ll make sure you never see shopping in a mall the same again. The ‘author’ is actually a partnership between a crime novelist and a holder of a post-religious apocalyptic fiction doctorate. 


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The Fourth Industrial Revolution

By Klaus Schwab

The Fourth Industrial Revolution

Why this book?

Written by the founder and executive chairman of the World Economic Forum, this book is a must-read for anyone wanting to understand how the technological revolution will change our lives. It begins to unravel the seemingly irreconcilable differences between our insatiable appetite for convenience and consumption with equity and sustainability. 


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