Why am I passionate about this?
As an academic my work is in the area of political theory and my interest in ‘luxury’ came from the awareness that it involved questions of history (why was it seen as a threat to the Roman republic) and socio-political issues around inequality and consumerism. I was awarded a grant to start the investigation and my university (Glasgow) published it along with other awards and it got picked up by the media with the consequence I had my ‘ten minutes of fame’ as I was interviewed by newspapers and on the radio. My book is the eventual fruit of that study which has, in the words of more than one author, been judged ‘seminal’.
Christopher's book list on answering the question, what is ‘luxury’?
Why did Christopher love this book?
What is especially good about this book and what I found stimulating was the diversity of both its contents and the differing backgrounds of the authors. It succeeds in bringing together the perspectives of both academics and practitioners which together provide a book that is not only readable, informative, and up-to-date but which also puts forward a point of view. Its very breadth and occasionally provocative arguments will excite anyone with an interest in luxury whether producer, consumer, or critic. References to my book recur in acknowledgment of its benchmark status.
1 author picked Crafting Luxury as one of their favorite books, and they share why you should read it.
The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies. This book explores the many issues and debates surrounding the idea of luxury.
This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the impact this has on the consumer and their purchasing habits.
Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to 'new' luxury and…