Here are 100 books that Omnichannel Retail fans have personally recommended if you like
Omnichannel Retail.
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I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.
Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
In Part 1, you’ll learn the hard skills crucial to a marketing career, like:
organic search (SEO)
paid advertising (PPC)
social media marketing
reporting & analytics
branding & copywriting
email marketing
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
This book introduced me to the concept of a complete reinvention of retail, from brick and mortar to online shops, including changes in how consumers shop.
Retail is considered slow and without the possibility for any drastic improvement. Reengineering Retail explores the revolution in retail by giving a glimpse into future developments. This book is the only one where the author’s vision is a future where every part of the existing retail experience will be transformed. The author bravely discusses the change of core economic revenue models, which helped me to understand a new potential roadmap to the future.
Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.…
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
Dan Moe is a savvy former buyer and in this book he explains all of the analysis and decision points that good buyers consider. A great basic primer to help new buyers gain skills or experienced buyers hone their instincts. The examples throughout the book make every concept easy. And it’s a short read at ~140 pages.
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
As a retailer, you are often critical in a young person’s career. FYI, gives excellent advice for managers looking to give direct feedback and coaching to their team. With outstanding suggestions for how to write clear feedback and suggested development plans, it is the best resource I know when writing performance reviews.
As a genderqueer non-binary person who always felt alone and invisible, it has been incredible to see the change taking place, particularly in YA, as more and more trans and non-binary authors get to tell their stories. Had I been able to read even one of these books as a teen, I might’ve avoided many years of unhappiness. Also, I’ve always been drawn to fantasy and science fiction, perhaps due to my need and desire to escape mundane reality, but I truly love how these genres let the imagination run riot, particularly when authors imagine kinder and more accepting worlds for LGBT+ people.
I hate Ikea stores. To me, they are hellish landscapes and this book—set in a fictional store modelled after Ikea—just gets me! This novella is a hilarious romp through the multiverse, balancing swashbuckling adventure with quiet yet razor-sharp insight into the ebb and flow of romantic relationships. This story shows that navigating love can be even more complicated than navigating interdimensional wormholes!
Nino Cipri's Finna is a rambunctious, touching story that blends all the horrors the multiverse has to offer with the everyday awfulness of low-wage work. It explores queer relationships and queer feelings, capitalism and accountability, labor and love, all with a bouncing sense of humor and a commitment to the strange.
When an elderly customer at a Swedish big box furniture store ― but not that one ― slips through a portal to another dimension, it’s up to two minimum-wage employees to track her across the multiverse and protect their company’s bottom line. Multi-dimensional…
Having managed to convert a passion for shopping and curiosity about digital technologies into a 25-year-long career as a journalist and publisher, and analyst and research director latterly, I’m lucky to have been able to bring my knowledge and experience to bear in advising retailers and their technology providers on strategy and best practice. So, it was a natural progression for me and my co-author to research and dissect their biggest disruptor, Amazon, as a subject for our own book. The books I’ve recommended here are some of those I felt really helped me understand the dynamics shaping today’s shopping experiences and their impact on the wider world we live in.
If Amazon has revolutionised commerce by making it easy for us to shop online, Makeover is the best book written yet on what this means for the physical shopping experience and traditional brick-and-mortar retail store or mall. It examines the changing dynamics of retailers’ business and consumer relationships while showing how mobile is transforming those relationships and the ways in which retail can and must adapt to thrive.
Retail is in the midst of a head-to-toe makeover. The customer has already evolved - she has left the world of channels and platforms and now seeks to engage with her preferred brands on the go through a device in the palm of her hand. Retail, of course, must change with her. But while the customer simply changed her habits, retail as an industry must engage in a full makeover. Retailers must look at all their relationships and reassess, reconfigure, relaunch. This book examines the web of retail relationships, shows how mobile is transforming those relationships and the ways in…
I grew up in London and became interested in history from multiple visits to the British Museum and the Museum of London, but it was on an undergraduate trip to Pompeii that I realized that I was capable of explaining archaeological remains. That realization led me back to Pompeii and then Rome, but also to tracking down the archaeology of Roman roads. Writing has become important to me, perhaps, because I’m dyslexic and I’ve had some struggles to write in the past. Yet, as a dyslexic professor, working at Macquarie University (Sydney), I think I can offer students and readers explanations of history that reflect my ongoing passion for studying the past.
I adore this book because it explains the development of streets lined with shops that we see in Pompeii and identifies this phenomenon as a key development in the Roman empire. Steve shows that shops develop as part of the façade to what were houses of the elite in the second century BCE, but then proliferate in the towns of Italy. Ultimately, he shows how shops also spread to the towns of the provinces. The implications for a fundamental change in urban life were immense. The book is full of archaeological data and painstaking study, which is concisely presented to the reader in an accessible manner.
Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration.
The Roman Retail Revolution offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material…
I love escaping into a story I know will have a dependably happy ending. I’m an avid reader of cozy mysteries because life is hard. I don’t need my fiction to be a mirror image of the horrors of the daily news. I like puzzling through the clues, trying to solve the mysteries before the characters reach the solution. Series are fun because you really get to know the protagonist and the people in his or her world. They become old friends. The best cozy mystery authors rise above the formula and create unique characters, plots, and settings.
While the setting and characters are standard for cozy mysteries, some elements make this a favorite series of mine. The setting is pretty typical–the second-hand up-cycling shop in a small New England town is run by a single woman. Elvis the cat helps solve the mysteries in a perfectly logical and cat-like manner.
Where this series differs is the tension of the long romance arc that lands exactly where I thought it should–after being afraid Sarah would go for the wrong Mr. Right. Additionally, in some cozies, the team-of-little-old-ladies trope is bland.
Ryan’s characters are distinct, with varied personalities and life experiences. While meeting the expectations of the cozy reader, the formula has been refreshingly improved, lifting this author above others in the genre.
Meet secondhand shop owner Sarah Grayson and her rescue cat, Elvis, in the first novel in the New York Times bestselling Second Chance Cat Mystery series...
Sarah Grayson is the happy proprietor of Second Chance, a charming shop in the oceanfront town of North Harbor, Maine. At the shop, she sells used items that she has lovingly refurbished and repurposed. But her favorite pet project so far has been adopting a stray cat she names Elvis.
Elvis has seen nine lives—and then some. The big black cat with a scar across his nose turned up at a local bar when…
