Reengineering Retail
Book description
Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and…
Why read it?
1 author picked Reengineering Retail as one of their favorite books. Why do they recommend it?
This book introduced me to the concept of a complete reinvention of retail, from brick and mortar to online shops, including changes in how consumers shop. Retail is considered slow and without the possibility for any drastic improvement. Reengineering Retail explores the revolution in retail by giving a glimpse into future developments. This book is the only one where the author’s vision is a future where every part of the existing retail experience will be transformed. The author bravely discusses the change of core economic revenue models, which helped me to understand a new potential roadmap to the future.
From Dario's list on help retailers learn and apply digital marketing.
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