The best books that help retailers learn and apply digital marketing

Dario Sipos Author Of Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing
By Dario Sipos

Who am I?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.


I wrote...

Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

By Dario Sipos,

Book cover of Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

What is my book about?

Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost. You will be entirely ready to start and run your retail content marketing process, continuously and consistently.

Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.

The books I picked & why

Shepherd is reader supported. We may earn an affiliate commission when you buy through links on our website. This is how we fund this project for readers and authors (learn more).

Building a Storybrand: Clarify Your Message So Customers Will Listen

By Donald Miller,

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Why this book?

When I started my marketing journey I did it like everyone else, by speaking mostly about my business and company, thinking that is the best method to convince customers to work with me. After years of already working in marketing, I stumbled upon this book. By reading this book I realized I was wrong on so many levels in my marketing approach because of using incorrect words and speaking about the wrong subjects to potential customers. This book taught me most of the things I now know about creating a great brand story that truly engages with customers. This is one of my favorite reads that I gladly recommend to all my clients, knowing that it will have a tremendously positive effect on their business.


Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

By Gil Gildner, Anya Gildner,

Book cover of Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Why this book?

After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.


Digital Marketing Strategy: An Integrated Approach to Online Marketing

By Simon Kingsnorth,

Book cover of Digital Marketing Strategy: An Integrated Approach to Online Marketing

Why this book?

As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.


Reengineering Retail: The Future of Selling in a Post-Digital World

By Doug Stephens,

Book cover of Reengineering Retail: The Future of Selling in a Post-Digital World

Why this book?

This book introduced me to the concept of a complete reinvention of retail, from brick and mortar to online shops, including changes in how consumers shop. Retail is considered slow and without the possibility for any drastic improvement. Reengineering Retail explores the revolution in retail by giving a glimpse into future developments. This book is the only one where the author’s vision is a future where every part of the existing retail experience will be transformed. The author bravely discusses the change of core economic revenue models, which helped me to understand a new potential roadmap to the future.


Omnichannel Retail: How to Build Winning Stores in a Digital World

By Tim Mason, Miya Knights,

Book cover of Omnichannel Retail: How to Build Winning Stores in a Digital World

Why this book?

Mantra “omnichannel” is one of the most common terms that retailers throw around, yet not many understand it truly. The physical retail experience needs an urgent revamp as users shift rapidly to internet shopping. While the majority of purchases are currently still done offline, the majority of customers seek content and advice online before buying goods in-store. I recommend this book to everyone that wants to truly understand omnichannel retail because it describes opportunities for the brick and mortars stores that can be taken from the digital revolution.


5 book lists we think you will like!

Interested in digital marketing, marketing, and customer success?

5,888 authors have recommended their favorite books and what they love about them. Browse their picks for the best books about digital marketing, marketing, and customer success.

Digital Marketing Explore 6 books about digital marketing
Marketing Explore 81 books about marketing
Customer Success Explore 9 books about customer success

And, 3 books we think you will enjoy!

We think you will like Delivering Happiness, Storyworthy, and Cultish if you like this list.