Why did I love this book?
When I started my marketing journey I did it like everyone else, by speaking mostly about my business and company, thinking that is the best method to convince customers to work with me. After years of already working in marketing, I stumbled upon this book. By reading this book I realized I was wrong on so many levels in my marketing approach because of using incorrect words and speaking about the wrong subjects to potential customers. This book taught me most of the things I now know about creating a great brand story that truly engages with customers. This is one of my favorite reads that I gladly recommend to all my clients, knowing that it will have a tremendously positive effect on their business.