The most recommended e-commerce books

Who picked these books? Meet our 14 experts.

14 authors created a book list connected to e-commerce, and here are their favorite e-commerce books.
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Book cover of The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

Richard Holden Author Of Money in the Twenty-First Century: Cheap, Mobile, and Digital

From my list on books about the digital economy.

Why am I passionate about this?

I’m an economics professor, but I also have a column in Australia’s leading financial newspaper so I really appreciate authors who can tackle complex topics in an accessible manner. I’m also both extremely interested in and do academic research on topics to do with technologies like two-sided platforms, cryptocurrencies, blockchain, and artificial intelligence. All these books made me think harder about the big issues in these areas, and how to combine rigorous research with what is actually happening—often at breakneck speed—in the real-world digital economy.

Richard's book list on books about the digital economy

Richard Holden Why did Richard love this book?

Well, the author is a friend of mine but it’s also on a topic close to my own academic research interests. So it was kind of compulsory reading for me, but it might be the most enjoyable compulsory reading I’ve ever done.

I thought NFTs were just a gimmick to do with internet pictures. But the authors explain, with great examples, that NFTs are best thought of as a new technology for creating digital assets. And better still, providing the true owner with irrefutable proof of ownership of these digital assets.

What I took away was that NFTs are a new technology for tracking property rights. And since property rights have been fundamental to economic development for millennia, this is a topic one can’t afford not to understand.

By Steve Kaczynski, Scott Duke Kominers,

Why should I read it?

1 author picked The Everything Token as one of their favorite books, and they share why you should read it.

What is this book about?

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers…


Book cover of The Internet Galaxy: Reflections on the Internet, Business, and Society

Raphael Cohen-Almagor Author Of Confronting the Internet's Dark Side: Moral and Social Responsibility on the Free Highway

From my list on the internet's history, development, and challenges.

Why am I passionate about this?

Raphael Cohen-Almagor, DPhil, St. Catherine’s College, University of Oxford, is Professor of Politics, Olof Palme Visiting Professor, Lund University, Founding Director of the Middle East Study Centre, University of Hull, and Global Fellow, Woodrow Wilson International Center for Scholars. Raphael taught, inter alia, at Oxford (UK), Jerusalem, Haifa (Israel), UCLA, Johns Hopkins (USA), and Nirma University (India). With more than 300 publications, Raphael has published extensively in the field of political philosophy, including Liberal Democracy and the Limits of Tolerance; Challenges to Democracy; The Right to Die with Dignity; The Scope of Tolerance; Confronting the Internet's Dark Side; Just, Reasonable Multiculturalism, and The Republic, Secularism and Security: France versus the Burqa and the Niqab.

Raphael's book list on the internet's history, development, and challenges

Raphael Cohen-Almagor Why did Raphael love this book?

This book analyzes the impact of new technology on society. Castells shows that the internet has become the backbone of modern economy and business, creating a global network society. Imagination is instigating and enabling tremendous changes in every aspect of life. But many of us do not fully grasp the potential of new technology. To make the most of this modern galaxy, we need to understand how it operates, its logic, its benefits, and constraints, and how to manage it effectively. Castells argues that modern communication enables control but it also enables freedom. It is the role of government and organisations to see that the internet is developed and used in ways that are consistent with a social order in which people are enabled to become responsible human beings. In this edifying and quite accessible book, Castells explains the galaxy of networks, how it began, how it shapes new and…

By Manuel Castells,

Why should I read it?

1 author picked The Internet Galaxy as one of their favorite books, and they share why you should read it.

What is this book about?

The Web has been with us for less than a decade. The popular and commercial diffusion of the Internet has been extraordinary - instigating and enabling changes in virtually every area of human activity and society. We have new systems of communication, new businesses, new media and sources of information, new forms of political and cultural expression, new forms of teaching and learning, and new communities.

But how much do we know about the Internet - its history, its technology, its culture, and its uses? What are its implications for the business world and society at large? The diffusion has…


Book cover of The Everything Store: Jeff Bezos and the Age of Amazon

Shawn Swyx Wang Author Of The Coding Career Handbook

From my list on developers who want no-bullshit career advice.

Why am I passionate about this?

I have advised thousands of developers on their career journey and have always been shocked at how many people don’t have a good sherpa on their path if they didn’t luck out with a good boss or industry friends to help them find their way. I think everyone deserves a third path other than work and immediate friends to figure out their career journey and I think the right books and online mentors can accelerate your career if you feel stuck in a local minima.

Shawn's book list on developers who want no-bullshit career advice

Shawn Swyx Wang Why did Shawn love this book?

People judge your career success not just by your individual capabilities, but by the impact of the companies you have worked at.

Jeff Bezos is not strictly a developer, but arguably is the person who has most benefited from the rise of the Internet. Understanding the origin story of Amazon and AWS and how to maneuver your career within the bigger picture of tech megatrends is critical toward picking the right companies and projects to work on. 

By Brad Stone,

Why should I read it?

3 authors picked The Everything Store as one of their favorite books, and they share why you should read it.

What is this book about?

Medical information sciences are emerging as a vital field of study and practice. The subsequent explosion of data-- in administration, research, diagnosis, and treatment--along with the associated costs of maintenance, have become overwhelming. The volume brings together scholars and practitioners from disciplines concerned with the acquisition, analysis, accessibility, and application of information in medical practice and health care. The book is divided into five sections: the first part provides an overview of the field in general; the second deals with the problem of retrieval; the third part examines the control of health costs; the fourth focuses on medical decision support;…


Book cover of Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

Donald Cohen Author Of The Privatization of Everything: How the Plunder of Public Goods Transformed America and How We Can Fight Back

From my list on the battle between democracy and oligarchy.

Why am I passionate about this?

I have been reading, researching, and writing on the limitations of market capitalism and the unique and important role of government in meeting public needs for almost 30 years. I have come to firmly believe that we can’t – as a nation and planet – solve our most pressing problems without rebuilding trust in government and the capacity and authority of governing institutions. We can’t eliminate poverty, eradicate structural racism, protect our environment and the planet without democratic institutions that have the power to do so. We need markets, but transferring too much power to the market has created many of the problems we face today. 

Donald's book list on the battle between democracy and oligarchy

Donald Cohen Why did Donald love this book?

Although published several years ago, this book is a timely investigation about the power of big tech on so many aspects of our lives.

The book focuses to a great extent on the impacts on the music, book, and newspaper industries that have been significantly disrupted by the tech industry. But it also alerts to the larger implications, especially as tech becomes increasingly dominant in our economy, democracy, and lives. 

By Jonathan Taplin,

Why should I read it?

1 author picked Move Fast and Break Things as one of their favorite books, and they share why you should read it.

What is this book about?

A Financial Times 'Best Thing I Read This Year'

LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape.

But it didn't have to be this way.

In Move Fast and Break Things, Jonathan Taplin offers…


Book cover of Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money

Brady Dale Author Of SBF: How The FTX Bankruptcy Unwound Crypto's Very Bad Good Guy

From my list on cryptocurrency, aka, magic space money.

Why am I passionate about this?

I’ve been writing about cryptocurrency since 2015, and full-time since 2017. I’ve worked for the biggest crypto news site in the world, CoinDesk, but now I write about it every day for a more mainstream audience. Cryptocurrency fits at a nexus at the kind of things I’m drawn to: It’s technological, it’s economic and it freaks people out. Unlike a lot of people who write about crypto, I’ve actually played around with the stuff. I’m not an investor, but I have used it. Using it is really the only way anyone gets to the point of grokking it, and I grok the stuff.

Brady's book list on cryptocurrency, aka, magic space money

Brady Dale Why did Brady love this book?

Digital Gold is a solid early history of Bitcoin, mainly from the perspective of the startups trying to make it work in the world. 

Nathaniel Popper, who was for years The New York Times’ cryptocurrency guy, manages to go out and recreate a bunch of early scenes from Bitcoin history, and some of those moments are pretty memorable: Like when a bunch of rich guys were passing around 10,000 bitcoin from mobile phone to mobile phone as they all tried it out for the first time. 

It’s mostly missing the miners and the deep cypherpunks, but it does walk you through the people who have taken Bitcoin from The Silk Road out onto main street.

By Nathaniel Popper,

Why should I read it?

3 authors picked Digital Gold as one of their favorite books, and they share why you should read it.

What is this book about?

Shortlisted for the Financial Times and McKinsey Business Book of the Year Award

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.

Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.

The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped…


Book cover of Omnichannel Retail: How to Build Winning Stores in a Digital World

Dario Sipos Author Of Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

From my list on help retailers learn and apply digital marketing.

Why am I passionate about this?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.

Dario's book list on help retailers learn and apply digital marketing

Dario Sipos Why did Dario love this book?

Mantra “omnichannel” is one of the most common terms that retailers throw around, yet not many understand it truly. The physical retail experience needs an urgent revamp as users shift rapidly to internet shopping. While the majority of purchases are currently still done offline, the majority of customers seek content and advice online before buying goods in-store. I recommend this book to everyone that wants to truly understand omnichannel retail because it describes opportunities for the brick and mortars stores that can be taken from the digital revolution.

By Tim Mason, Miya Knights,

Why should I read it?

1 author picked Omnichannel Retail as one of their favorite books, and they share why you should read it.

What is this book about?

FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an…


Book cover of Code: And Other Laws Of Cyberspace

Matthew Leising Author Of Out of the Ether: The Amazing Story of Ethereum and the $55 Million Heist that Almost Destroyed It All

From my list on tech, media, and finance.

Why am I passionate about this?

I am a writer and reporter who has spent two decades covering complicated topics for a wide audience. This started when I covered Wall Street for Bloomberg News, where I spent 17 years as a reporter, and continues to this day with my own crypto media company, DeCential Media. My love of distilling new technologies to their essence is what informs the best of my writing and comes with the added bonus of being able to interview and learn from some of the smartest people in tech and finance. 

Matthew's book list on tech, media, and finance

Matthew Leising Why did Matthew love this book?

Lessig lays out his vision for how the Internet should and should not be regulated in easy-to-understand prose that belies a powerful ideology. This book really helped me frame in my own book how new technologies, like the Internet, are approached by regulators and governments. The idea that code cannot be owned, lest it be manipulated, as Lessig states, unlocked a way for me to think and write about how blockchain should be approached as well. 

By Lawrence Lessig,

Why should I read it?

1 author picked Code as one of their favorite books, and they share why you should read it.

What is this book about?

There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's) control. Code , first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable cyberspace has no nature." It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberspace is becoming a highly regulable space, where behaviour is much more…


Book cover of Selling on Amazon for Dummies

Miya Knights Author Of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

From my list on for winning with the modern consumer.

Why am I passionate about this?

Having managed to convert a passion for shopping and curiosity about digital technologies into a 25-year-long career as a journalist and publisher, and analyst and research director latterly, I’m lucky to have been able to bring my knowledge and experience to bear in advising retailers and their technology providers on strategy and best practice. So, it was a natural progression for me and my co-author to research and dissect their biggest disruptor, Amazon, as a subject for our own book. The books I’ve recommended here are some of those I felt really helped me understand the dynamics shaping today’s shopping experiences and their impact on the wider world we live in.

Miya's book list on for winning with the modern consumer

Miya Knights Why did Miya love this book?

Selling on Amazon For Dummies is essential practical reading when it comes to selling on Amazon. It walks merchants through the process of building a business on Amazon almost anywhere in the world, as long as you have access to a computer and the internet. It covers the basics of selling on Amazon, from getting started to using its fulfillment services, Fulfilled By Amazon.

By Deniz Olmez, Joseph Kraynak,

Why should I read it?

1 author picked Selling on Amazon for Dummies as one of their favorite books, and they share why you should read it.

What is this book about?

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon-a business that can be built…


Book cover of The Politics of Bitcoin: Software as Right-Wing Extremism

David Gerard Author Of Attack of the 50 Foot Blockchain: Bitcoin, Blockchain, Ethereum & Smart Contracts

From my list on cryptocurrency and finance crimes.

Why am I passionate about this?

I started writing about bitcoin and cryptocurrency for the funny dumb crook stories. It was ridiculous and arrogant in a particular way that needed and needs puncturing. Somehow this turned into a second job as a finance journalist specialising in the area. The crypto promoters are reprehensible, but their self-sabotaging foolishness makes their comeuppance extremely satisfying. I feel I’m making the world a better place with this.

David's book list on cryptocurrency and finance crimes

David Gerard Why did David love this book?

For Attack, I knew I had to explain the libertarian origins of bitcoin, and Golumbia’s book supplied my reference list for chapter 2. I recommend this book to anyone who wants to understand why bitcoin.

The political currents that went into bitcoin include several strains that are now accepted as the normal Silicon Valley political position—the “Californian ideology.” Bitcoin shares an ancestry with Silicon Valley startup culture, internet free speech movements, the right wing of transhumanism, and the neoreactionary political movement.

It’s a short book, but it does its homework thoroughly. Cryptocurrency still follows the bitcoin political template in 2023.

By David Golumbia,

Why should I read it?

1 author picked The Politics of Bitcoin as one of their favorite books, and they share why you should read it.

What is this book about?

Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and political thought on which this cryptocurrency is based emerges from ideas that travel the gamut, from Milton Friedman, F.A. Hayek, and Ludwig von Mises to Federal Reserve conspiracy theorists.

Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written…


Book cover of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Andreas Ioannou Author Of Entrepreneur Makeover

From my list on digital marketing that will help you to stand out.

Why am I passionate about this?

I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.

Andreas' book list on digital marketing that will help you to stand out

Andreas Ioannou Why did Andreas love this book?

The Traffic Secrets book will teach you how to attract your dream customers to your websites and sales funnels. 

The author, Russell Brunson, is the CEO and co-founder of Clickfunnels (a software company). 

He is also the author of the bestselling books DotCom Secrets and Expert Secrets.

In his Traffic Secrets book, Russell Brunson reveals 20 of the most effective ways to increase the traffic in your funnel.

By Russell Brunson,

Why should I read it?

1 author picked Traffic Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your…