The best e-commerce books

Many authors have picked their favorite books about e-commerce and why they recommend each book.

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Selling on Amazon for Dummies

By Deniz Olmez, Joseph Kraynak,

Book cover of Selling on Amazon for Dummies

Selling on Amazon For Dummies is essential practical reading when it comes to selling on Amazon. It walks merchants through the process of building a business on Amazon almost anywhere in the world, as long as you have access to a computer and the internet. It covers the basics of selling on Amazon, from getting started to using its fulfillment services, Fulfilled By Amazon.


Who am I?

Having managed to convert a passion for shopping and curiosity about digital technologies into a 25-year-long career as a journalist and publisher, and analyst and research director latterly, I’m lucky to have been able to bring my knowledge and experience to bear in advising retailers and their technology providers on strategy and best practice. So, it was a natural progression for me and my co-author to research and dissect their biggest disruptor, Amazon, as a subject for our own book. The books I’ve recommended here are some of those I felt really helped me understand the dynamics shaping today’s shopping experiences and their impact on the wider world we live in.


I wrote...

Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

By Natalie Berg, Miya Knights,

Book cover of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

What is my book about?

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike, and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.

Expert Secrets

By Russell Brunson,

Book cover of Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers

If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your customers from their current situation to where they want to be using your expertise. If done correctly, your target customers will be banging your door down to hire you for your expertise to accelerate their own personal goals and elevate your income!

Who am I?

As a 15-year-old, Peter started his first business remodeling houses. He hired help older than him so they could drive him to the job sites. Peter used this first business to help finance his college education. After graduating from the University of Kansas, Peter started his career working in the Space Shuttle Mission Control Center at NASA's Johnson Space Center in the Houston, TX metro, and in the evenings, Peter received his M.B.A. from the University of Houston. It was through his initial career experiences, that Peter discovered he wanted to help businesses become the best that they could be in pursuit of their vision.


I wrote...

Free Enterprise

By Peter Lange,

Book cover of Free Enterprise

What is my book about?

Free Enterprise is the culmination of a life's work in successful sales and marketing. In this definitive guide, bestselling author Bronson introduces many of the most innovative marketing strategies and tactics into their clearest and most applicable form to date. The aim is to assist anyone in the world with a small to mid-sized business take advantage of all the mostly-free social and general media access. The goal is to assist these individuals on a worldwide basis for the purpose of inspiring free trade at the most elementary level. The more this level of commerce is encouraged, free trade is encouraged, the greater the opportunities for world peace. It's friendship and world peace through commerce, one small vendor at a time.

Digital Marketing Strategy

By Simon Kingsnorth,

Book cover of Digital Marketing Strategy: An Integrated Approach to Online Marketing

As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.

Who am I?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.


I wrote...

Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

By Dario Sipos,

Book cover of Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

What is my book about?

Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost. You will be entirely ready to start and run your retail content marketing process, continuously and consistently.

Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.

Omnichannel Retail

By Tim Mason, Miya Knights,

Book cover of Omnichannel Retail: How to Build Winning Stores in a Digital World

Mantra “omnichannel” is one of the most common terms that retailers throw around, yet not many understand it truly. The physical retail experience needs an urgent revamp as users shift rapidly to internet shopping. While the majority of purchases are currently still done offline, the majority of customers seek content and advice online before buying goods in-store. I recommend this book to everyone that wants to truly understand omnichannel retail because it describes opportunities for the brick and mortars stores that can be taken from the digital revolution.

Who am I?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.


I wrote...

Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

By Dario Sipos,

Book cover of Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

What is my book about?

Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost. You will be entirely ready to start and run your retail content marketing process, continuously and consistently.

Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.

Bitcoin

By Dominic Frisby,

Book cover of Bitcoin: The Future of Money?

Most digital technologies crucially rely on cryptography for their security, but few are entirely built from cryptography. Bitcoin is – simply – cryptography. The idea that money can be created from cryptography is a little bit mind-blowing, even for a cryptographer like myself. Dominic Frisby wrote one of the first, and finest, books about the leading cryptocurrency Bitcoin. He explores not just the incredible story of the founding of Bitcoin, but also gives an accessible explanation of how it works and what role it might play in our wider financial system. If you have let the term 'cryptocurrency’ wash over you but remain just a tiny bit curious, this book is your best route towards enlightenment. Whether you then decide to invest in any cryptocurrency is another matter altogether!


Who am I?

I am a cryptography professor, which sadly doesn’t mean I spend my time breaking secret messages (at least not every day). I first studied cryptography simply because it was fun and interesting. It still is – but today it is unbelievably important, underpinning the security of almost everything we do in the digital world. I believe that developing a notion of 'cyber common sense’ is a vital life skill since so much of what we do is digital. A basic understanding of cryptography and its societal impact provides a superb foundation for making sense of digital security, so I’ve selected some of my favourite reads to get you started.


I wrote...

Cryptography: The Key to Digital Security, How It Works, and Why It Matters

By Keith M. Martin,

Book cover of Cryptography: The Key to Digital Security, How It Works, and Why It Matters

What is my book about?

Cryptography plays a critical role in our everyday lives. It underpins the security of our mobile phone calls, credit card payments, web searches, internet messaging, and cryptocurrencies—in short, everything we do online. Broadly defined as a set of tools for establishing security cyberspace, cryptography enables us to protect and share our information. Understanding the basics of cryptography is the key to recognizing the significance of the security technologies we encounter every day, which will then help us respond to them. In clear, concise writing, information security expert Keith Martin answers all these questions and more, revealing the many crucial ways we all depend on cryptographic technology. Essential reading for anyone with a password, Cryptography offers a profound perspective on personal security, online and off.

The Everything Store

By Brad Stone,

Book cover of The Everything Store: Jeff Bezos and the Age of Amazon

If the book about Amazon I co-authored is about the digital technology smarts and business strategy that has propelled the company to its dominant position, then Stone’s book is the perfect counterpoint, examining the ethos and culture of Amazon established by its founder and chairman, Jeff Bezos. It is essential reading for anyone wanting to better understand the company’s evolution and success. 


Who am I?

Having managed to convert a passion for shopping and curiosity about digital technologies into a 25-year-long career as a journalist and publisher, and analyst and research director latterly, I’m lucky to have been able to bring my knowledge and experience to bear in advising retailers and their technology providers on strategy and best practice. So, it was a natural progression for me and my co-author to research and dissect their biggest disruptor, Amazon, as a subject for our own book. The books I’ve recommended here are some of those I felt really helped me understand the dynamics shaping today’s shopping experiences and their impact on the wider world we live in.


I wrote...

Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

By Natalie Berg, Miya Knights,

Book cover of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

What is my book about?

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike, and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.

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