The most recommended e-commerce books

A Financial Times 'Best Thing I Read This Year'

LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape.

But it didn't have to be this way.

In Move Fast and Break Things, Jonathan Taplin offers… show more.

FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an… show more.

The Web has been with us for less than a decade. The popular and commercial diffusion of the Internet has been extraordinary - instigating and enabling changes in virtually every area of human activity and society. We have new systems of communication, new businesses, new media and sources of information, new forms of political and cultural expression, new forms of teaching and learning, and new communities.

But how much do we know about the Internet - its history, its technology, its culture, and its uses? What are its implications for the business world and society at large? The diffusion has… show more.

Shortlisted for the Financial Times and McKinsey Business Book of the Year Award

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.

Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.

The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped… show more.

Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and political thought on which this cryptocurrency is based emerges from ideas that travel the gamut, from Milton Friedman, F.A. Hayek, and Ludwig von Mises to Federal Reserve conspiracy theorists.

Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written… show more.

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing… show more.

Medical information sciences are emerging as a vital field of study and practice. The subsequent explosion of data-- in administration, research, diagnosis, and treatment--along with the associated costs of maintenance, have become overwhelming. The volume brings together scholars and practitioners from disciplines concerned with the acquisition, analysis, accessibility, and application of information in medical practice and health care. The book is divided into five sections: the first part provides an overview of the field in general; the second deals with the problem of retrieval; the third part examines the control of health costs; the fourth focuses on medical decision support;… show more.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your… show more.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .

But only if you know… show more.

There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's) control. Code , first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable cyberspace has no nature." It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberspace is becoming a highly regulable space, where behaviour is much more… show more.