I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.
Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I boast a two-decade-long career in the software industry. Over the years, I have diligently honed my programming skills across a multitude of languages, including JavaScript, C++, Java, Ruby, and Clojure. Throughout my career, I have taken on various management roles, from Team Leader to VP of Engineering. No matter the role, the thing I have enjoyed the most is to make complex topics easy to understand.
This book fundamentally changed how I think about business processes and problem-solving. I was drawn into the story of a plant manager struggling to save his factory and found Goldratt’s Theory of Constraints incredibly insightful for me as a programmer inside a development team.
The narrative format made complex concepts easy to understand and apply. I learned to identify and address bottlenecks in any system, which has been invaluable in both professional and personal contexts. Despite being a business book, I found it engaging and applicable to my day-to-day challenges as a programmer.
*A Graphic Novel version of this title is now available: "The Goal: A Business Graphic Novel"
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by…
I have worked in IT for over 25 years, creating and securing software. I am completely obsessed with ensuring that our software is more reliable, that its integrity can be trusted, and that it keeps our secrets safe. I am not only a computer scientist but an ethical hacker who works hard to create a dialogue between software developers and all of the people who work in our security industry. I am a teacher, a community leader, and a computer nerd who shares messages and lessons wherever she goes.
Accelerate is a book about data. The authors used data collected during their PhD projects in order to prove The DevOps is effective.
They have all sorts of different ways to measure DevOps, it sufficiency, and the fact that way more projects succeed when you do DevOps, rather than waterfall methodology.
The book essentially show can be used as evidence of return on investment when modernizing your IT department. I am a person who loves data, and thus I absolutely love this book. Also, if you listen to the audiobook version, one of the authors reads it to you and her personality really shines through in a fun way.
I really enjoyed listening to Nicole read a book about to me about data!
Accelerate your organization to win in the marketplace.
How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance and what drives it using rigorous statistical methods. This book presents both the findings and…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
This book is all about brand building and it was integral to my advertising copywriting days.
Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.
Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and…
I’ve always been interested in finding new ways for organizations to operate. When I was early in my career, I always had a habit of questioning the conventional wisdom of policies and procedures. I always want to know if the actions that we’re doing are delivering the results that we’re expecting. This led me on a journey to understand how teams function and to go beyond the easy answers.
It’s amazing how invisible work can destroy the productivity of a team.
This book teaches why it’s critical to make your work visible. It has a bend towards agile working environments, but it can honestly be used anywhere with a little bit of adaptation.
The author uses the idea of a “time thief” to help illustrate her point and to help you, the reader, conceptualize just what this lack of visible work is costing you.
Today's workers are drowning: nonstop requests for time, days filled to the brim with meetings, and endless nights spent heroically fixing the latest problems. This churn and burn is creating a workforce constantly on the edge of burnout.
In this updated edition, IT time management expert Dominica DeGrandis reveals the real crime of the century time theft, one of the most costly factors impacting enterprises in their day-to-day operations.
Through simple solutions that make work visible, DeGrandis helps people round up the five thieves of time and take back their lives with time-saving solutions. Chock-full of exercises, takeaways, real-world examples,…
I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too.
I love this book because it gives an insider’s view of Amazon’s decision-making processes and culture that enabled all these amazing products to be created.
It shows that Amazon’s exponential growth for over two decades was not the outcome of luck, but of excellent management and leadership skills at every step of the way. Even if you are not interested in business, you will learn a lot about thinking in productive ways and making better decisions.
'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor
Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.
Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.
I am an international authority for my award-winning research on the Vested® business model for highly collaborative relationships. I began my research in 2003 by studying what makes the difference in successful strategic business deals. My day job is the lead faculty and researcher for the University of Tennessee’s Certified Deal Architect program; my passion is helping organizations and individuals learn the art, science, and practice of crafting highly collaborative win-win strategic business relationships. My work has led to seven books and three Harvard Business Review articles and I’ve shared my advice on CNN International, Bloomberg, NPR, and Fox Business News.
The authors view procurement transformation as a continual transformation evolving to meet dynamic economic, political, and supply chain requirements. I fully support Chick and Handfield’s premise that raw power will be replaced with collaboration. “Collaboration is the new way,” they assert, adding. “The old adversarial posture of procurement is as outmoded as it is inappropriate.” Chick and Handfield call for a clear break between older or past-generation procurement practices and those of today. In short, they argue that everything done and learned in the past will not be useful in the dawn of procurement’s new value proposition, where the goal for all parties is value, not just lowest cost pricing.
WINNER: ACA-Bruel 2015 - Grand Prix
Businesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies.
The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing…
I have worked in cybersecurity for over 20 years and think it’s one of the most important topics in our modern world. Everyone needs to be secure–from young kids to elderly people avoiding online scams. As a practicing Chief Security Officer, I work with security technology and people every day, and I’m getting to live my childhood dream of being a writer helping people understand these complex challenges. Security is a part of the foundation of Maslow’s Hierarchy of Needs and allows everyone to live up to their full potential as humans. People are the most important part of security, and you don’t need a degree in computer science to be cyber secure.
This book was one of the biggest inspirations for me when I wrote my book.
Running a team of technology experts is really hard, so instead of writing a reference manual or an inspirational leadership memoir, Kim tells the story of a group of people who work together to learn the same best practices that have been in use for decades in the manufacturing and project management industries.
This hits close to home since I can recognize myself and many of my colleagues in each of the vivid characters.
***Over a half-million sold! And available now, the Wall Street Journal Bestselling sequel The Unicorn Project***
"Every person involved in a failed IT project should be forced to read this book."-TIM O'REILLY, Founder & CEO of O'Reilly Media
"The Phoenix Project is a must read for business and IT executives who are struggling with the growing complexity of IT."-JIM WHITEHURST, President and CEO, Red Hat, Inc.
Five years after this sleeper hit took on the world of IT and flipped it on it's head, the 5th Anniversary Edition of The Phoenix Project continues to guide IT in the DevOps revolution.…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
Product discovery is the way in which great product teams learn whether or not they’re building something of value. Teresa has distilled and sharpened this practice into a set of tools and techniques that she delivers in her signature direct style. Must read for all product managers and UX designers.
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help…
