Shoe Dog: A Memoir by the Creator of Nike
Why this book?
Let’s face it; most business books are like medicine, we read them because we think they’ll make us better, but we really don’t enjoy them. Not the case with Shoe Dog. Phil Knight, the founder of Nike, spent serious time learning how to write from a fictional author. The book reads like a novel you can’t put down, you feel like you’re right there with Phil in the sweltering heat, selling sneakers out of the trunk of his car. This book inspired me to write my book with the guiding principle that it “not taste like medicine.”