100 books like The New Economics for Industry, Government, Education

Ken began his career as an Assistant Professor of German Studies at the University of North Carolina. After ten years in academe, he went to the Harvard Business School, following which he embarked on a 36-year career banking. Ken worked at Shawmut Bank, Bank of New England, and from 1990 through 2019 at Silicon Valley Bank. Mr. Wilcox earned a master’s degree in business administration from Harvard Business School, as well as a PhD in German studies Ohio State University. He published Leading Through Culture: How Real Leaders Create Cultures that Motivate People to Achieve Great Things and soon he'll be publishing a second book One Bed Two Dreams: When Western Companies Fail in China.

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

I'm a programmer and technical author at Octopus Deploy and I'm deeply interested in DevOps. Since the 1950s, people have been studying software delivery in search of better ways of working. We’ve seen many revolutions since Lincoln Labs first introduced us to phased delivery, with lightweight methods transforming how we wrote software at the turn of the century. My interest in DevOps goes beyond my enthusiasm for methods in general, because we now have a great body of research that adds to our empirical observations on the ways we work.

I am an international authority for my award-winning research on the Vested® business model for highly collaborative relationships. I began my research in 2003 by studying what makes the difference in successful strategic business deals. My day job is the lead faculty and researcher for the University of Tennessee’s Certified Deal Architect program; my passion is helping organizations and individuals learn the art, science, and practice of crafting highly collaborative win-win strategic business relationships. My work has led to seven books and three Harvard Business Review articles and I’ve shared my advice on CNN International, Bloomberg, NPR, and Fox Business News.

My career in business strategy as a manager, consultant, and academic developed via my lifelong passion for military strategy and tactics, reading countless books on the Battle of Marathon through to the Third (!) World War. When I was introduced to business strategy in an MBA program, it was love at first lecture. I progressed to a doctorate in “Business Policy” at Harvard Business School as the second doctoral student of the then unknown Michael Porter. My main contribution has been the concept of global strategy for multinational companies. My focus is now on how Chinese companies are moving from imitation to innovation and reinventing management control.

Leadership is always the key to success in strategic planning for any organization. Great leaders can drive their organizations to success, while poor leadership can crater the organization and take generations for it to rebuild. A good leader is essential in the aspect of providing good morale for the employees of the organization. Good leadership factors cause the organization to be seen as cutting edge and as an organization that others want to go work for in an effort to be better themselves. An organization with a superior strategic planning process, will have great leaders and employees to not only formulate the plan, but also execute the plan successfully.  

Hi! I’m Danny Rusteen, and I live and breathe STRs. I’ve been hosting, co-hosting, and managing property since 2013. In 2017, I started living full-time in Airbnbs, that’s more than just a fun fact, it gives me a unique perspective that no other expert has. Maybe it’s why my calendar is full all year round. I see Airbnb as a tool for peace. I'm going to get philosophical for a moment. Airbnb creates connections that never otherwise would have existed. Instead of letting the TV tell you what country X thinks of country Y, it's better to find out from real people: hosts and the locals you interact with.

I had an epiphany at Amazon, when we ran A/B tests at scale and observed the low success rate: we learned to adjust our intuitions. I recall the denial at Microsoft when I proposed to evaluate features with A/B tests “because over 50% of them failed to improve key metrics at Amazon.”  The typical response? We have better program managers. When we started to evaluate ideas at Microsoft, over 2/3 of them failed to improve key metrics, and at Bing, the rate was about 80%. By 2019, most large products at Microsoft were making data-driven decisions with over 100 A/B test treatments launched every workday. I currently teach an A/B Testing class.

In 2009, I opted out of a career in consulting to pursue a PhD in Sociology and to research women who opt out of successful careers to live and work on their own terms. I was convinced that it wasn’t a women’s issue but a contemporary one and I later went on to research men opting out. As I collect stories of people who opt out and in, it becomes clear that opting out is a symptom of contemporary organizational cultures and the way we are expected to work. I’m on a mission to change working life as we know it and these books have been enormously helpful to me. 

We first met about 10 years ago at Sheffield Hallam University, bonding as work colleagues over a love of enabling students to understand wealth management and finance in a way that we hoped they would find interesting and accessible. The books we chose mix our love of storytelling and making finance accessible by using real-world experiences. They do this in a unique way, challenging the reader to think about their understanding and perspective, something we try to do every day. It has been lovely to reread these books before writing the reviews, reminding us of what makes us tick. We hope they help you to find your tick too.