Why did I love this book?
I have known Richard Rumelt for decades and served for seven years with him on the faculty at UCLA. He is the deepest thinker about strategy I know. Dick took over 30 years to write his first book for practitioners rather than academics, but it was certainly worth the wait. He explains how a good strategy is a specific and coherent response to, and approach for, overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it has the greatest effect. A bad strategy uses vague values, buzzwords, slogans, and unlikely goals. A good strategy has to be crafted and is not produced by adherence to some simple template. The book also puts the reader in the room with Rumelt in his interactions with top executives.
8 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…