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The Mind Of The Strategist: The Art of Japanese Business Paperback – August 22, 1991

by Kenichi Ohmae (Author)
4.6 4.6 out of 5 stars 115 ratings
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A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the company, and overcome competition
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  1. Print length
    304 pages
  2. Language
    English
  3. Publisher
    McGraw Hill
  4. Publication date
    August 22, 1991
  5. Dimensions
    5.4 x 1 x 7.9 inches
  6. ISBN-10
    0070479046
  7. ISBN-13
    978-0070479043
  8. See all details
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Editorial Reviews

From the Publisher

Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.

From the Back Cover

A Masterful Analysis of Company, Customer, and Competition

Kenichi Ohmae-voted by The Economist as “one of the world's top five management gurus”-changed the landscape of management strategy in The Mind of the Strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.

Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.

“In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith.”-Journal of Marketing

“A fascinating window into the mind of one of Japan's premier strategists…full of ideas about how to improve strategic thinking.”-Michael E. Porter, Graduate School of Business Administration, Harvard University

Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (August 22, 1991)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 0070479046
  • ISBN-13 ‏ : ‎ 978-0070479043
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.4 x 1 x 7.9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 115 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
115 global ratings

Top reviews from the United States

Brent Elder
5.0 out of 5 stars Good book!
Reviewed in the United States on November 15, 2019
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Good read, despite the age of this book the info is relevant.
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Ingo Leung
5.0 out of 5 stars Refreshing perspective on strategy
Reviewed in the United States on November 27, 2001
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'The Mind of The Strategist' provides a refreshing perspective on strategy; it focuses on the way a good strategist would think, rather than the model or methodology that he/she would use. The discussion about strategy is carried out by Ohmae in a humane manner, which makes the book both an inspiring & enjoyable read.
2 people found this helpful
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Bruce Pharr
4.0 out of 5 stars The 3C's of Marketing Analysis
Reviewed in the United States on April 21, 2008
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In 1975, Kenichi Ohmae, a director at the management-consulting firm McKinsey & Company, published `The Mind of the Strategist: The Art of Japanese Business.' While it is now considered a somewhat dated classic on Japanese corporate strategy, its core premise is very relevant to marketing: The purpose of strategy is to maximize competitive advantage, strategy begins with analysis, and the `strategic triangle' of customers, competitors, and company is an effective analysis framework for identifying competitive advantage.

I initially read the book in 1985, recently reread it, and I've used the `strategic triangle' as the starting point of every marketing plan I've developed and written. Simply put, I analyze customer needs by market segment, examine how competitors meet those needs, and determine my company's competitive advantages and disadvantages. This method of analysis yields two critical insights:

1. The market segments to target now based on present competitive advantage.

2. The market segments that offer the best future opportunities based on size, projected growth rate, and a company's ability to quickly and economically gain a competitive advantage.
9 people found this helpful
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Az Copper
5.0 out of 5 stars The consultants "bible"
Reviewed in the United States on August 8, 2015
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I'm not currently a strategy consultant but I'm preparing for interviews. Mentors have told me this is their "bible" in strategy consulting. Do yourself a favor and buy it, read it, and implement it into whatever you're doing now. It will increase your performance.
5 people found this helpful
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Jimi
5.0 out of 5 stars Five Stars
Reviewed in the United States on April 14, 2015
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Provides much food for thought
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Gerard Kroese
5.0 out of 5 stars Creating the right mind-set for strategy formulation
Reviewed in the United States on February 23, 2002
Kenichi Ohmae was Chairman of the Japan office of McKinsey & Company, the world-famous strategy consulting firm. He has been described as "Mr. Strategy" and has written several books and articles on strategy-related topics.
Kenichi Ohmae believes that successful business strategies do not result from rigorous analysis but from a particular state of mind. "In what I call the mind of the strategist, insight and consequent drive for achievement, often amounting to a sense of mission, fuel a thought process which is basically creative and intuitive rather than rational." He uses theoretical knowledge from the various academic scholars and puts them in its place - "a place distinctly secondary to creative intuition in the tool kit of the successful strategist." The book split up in three parts, each consisting of 5 to 7 chapters.
In Part I - The Art of Strategic Thinking, the author concentrates on the basics of the mental process. In Chapter 1 - Analysis: The Starting Point, Ohmae introduces the strategic thinking process. He introduces various useful diagrams and flow processes for a more reliable recipe for success: "the combination of analytical method and mental elasticity that I call strategic thinking." In the chapters 2 to 6, the author explores the different directions the strategic thinker can pursue in quest of innovative strategies. In the final chapter of Part I, Ohmae explains how the right mindset for strategic thinking and how to develop the required strategy.
In Part II - Building Successful Strategies, Ohmae shifts his focus from process to content. "In the construction of any business strategy, three main players must be taken into account: the corporation itself, the customer, and the competition." He refers to them as the three C's or the strategic triangle. Within the next three chapters, Ohmae discusses the strategies based on those three C's: (1) "Customer-based strategies are the basis of all strategy. ... There is no doubt that a corporation's foremost concern ought to be the interest of its customers rather than that of its stockholders and other parties. In the long run, the corporation that is genuinely interested in its customers is the one that will be interesting to investors." (2) "Corporate-based strategies are functional. Their aim to maximize the corporation's strenghts relative to the competition in the functional areas that are critical to success in the industry." (3) "Competitor-based strategies can be constructed by looking at possible sources of differentiation in functions ranging from purchasing, design, and engineering to sales and servicing. The main point to remember is that any difference between you and your competitors must be related to one or more of the three elements that jointly determine profit: price, volume, and cost." In the final chapter of Part II, Ohmae discusses corporate strategy. He claims that corporate strategy needs to address two issues: First, the integration between the individual business and the total corporation. And second, should there be a corporate strategy that is different from the individual business.
Part III - Modern Strategic Realities discusses the environmental factors influencing strategy thinking and strategy formulation. The chapters in this part are not as much related to each other as the previous parts. Ohmae identifies and discusses five economic trends that have an impact on long-term business strategies, whereby he notes that the strategic thinker needs to take those trends into consideration when shaping strategies. Due to those economic trends, seven major changes are ongoing in a global perspective. Ohmae discusses those seven changes in a very interesting chapter 14. In the next chapter, the author discusses the various myths and realities about Japan products and Japanese companies, and discusses the four main differences between Japanese and Western companies. This chapter provides some great insights into Japanese strategic and business thinking. In Chapter 16, Ohmae tackles strategic decision making. Ohmae believes that founders of successful businesses do not simply gamble. In his opinion entrepreneurs follow a five-step process for successful, foresighted management decision making: (1) Clear definition of the business domain. (2) Logical hypothesis based on an extrapolation of forces at work in the business environment. (3) Focus on a few strategic options, instead of many, open to the business. (4) The company must pace its strategy and not overreach itself. (5) Management must be prepared to change the basic direction of the business, if conditions demand it. Each of these five steps are discussed in detail. In the final chapter of the book, the author discusses strategy formulation: "... to bring insight to fruition as a successful strategy takes method, mental discipline, and plain hard work." He also discusses the creativity required for the development of business strategy.
Yes, I do like this book. And yes, I do find it difficult to write a review about it. This book is not a guide or framework into Japanese strategic thinking. In fact, Ohmae only really spends one chapter on the difference between Japanese and Western business systems. It is more about the right mind-set for strategy formulation and strategy development. There are some great lines in this book, and the various figures, diagrams and sketches are extremely useful. I wish that I had read this book several years ago as it gives great insights into the strategy process and development. But again, this book is not a guide or framework. It is an excellent complement to books such Porter's 'Competitive Strategy' (1980) and 'Competitive Advantage' (1985). Highly recommended to anybody interested in strategic management and strategy development/process. The authors uses a very simple US-English writing style.
42 people found this helpful
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Dave Hamme
4.0 out of 5 stars The Definitive Guide to TRUE Strategic Planning
Reviewed in the United States on June 3, 2013
Verified Purchase
First published in Japan in 1975, The Mind of the Strategist is a timeless collection of insights about strategic planning. Not the misguided planning exercises practiced in most corporations today, but true strategic planning focused on beating the competition. With a clarity exceeding contemporary strategic advice, Kenichi Ohmae shares the mechanics behind good strategic thinking - taking insights, information, trends, events, situations, and conditions and rearranging them to obtain a relative advantage. This leads to the most profound statement in the book "The sole purpose of strategic planning is to enable a company to gain, as efficiently as possible, a sustainable edge over its competitors." To obtain a foundational understanding of strategic planning, there is no better book available today.
3 people found this helpful
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Top reviews from other countries

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Sneha
5.0 out of 5 stars Used book in good condition
Reviewed in India on April 21, 2023
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This is a used book in a good condition at a decent price. Received the book with good package as well. Thank you!!
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Sneha
5.0 out of 5 stars Used book in good condition
Reviewed in India on April 21, 2023
This is a used book in a good condition at a decent price. Received the book with good package as well. Thank you!!
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Cliente Amazon
5.0 out of 5 stars Ok
Reviewed in Spain on May 2, 2020
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Ken Wong
5.0 out of 5 stars MUST READ
Reviewed in Canada on March 9, 2016
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I first read this book in the early 1980's when it was initially published. I have reviewed it several times since. While the content remains as relevant today as it did then, the true magic in this book is that it offers a very logical approach to thinking your way to improved financial performance. Indeed, it helped me organize the mounds of material I read while a doctoral student at Harvard and continues to help me determine how new media and digital approaches fit into marketing strategy and execution. A short read...but a must read!
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Davide
5.0 out of 5 stars Grande Libro!
Reviewed in Italy on August 6, 2015
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Consigliatissimo, un libro sul management che consiglio a chiunque voglia avere un approccio più realistico su quello che è la strategia giapponese del management!
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Stella
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on April 8, 2014
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This is a great book, have nothing else to say. The book was well-packed and arrived in great condition. Pages quality is goof
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