The best books for passionate innovators

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.


I wrote...

The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

By Stephen Wunker, Jennifer Luo Law, Hari Nair

Book cover of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

What is my book about?

Successful innovation ultimately comes down to people. Are they inspired? Aligned? Are decisions correct and clear? Is the culture appropriate? In my 25 years as an innovator, I’ve found that these factors make the biggest difference.

My most recent book distills what makes a leader both an innovator in their own right and a person who catalyzes innovation in their organization, no matter their current seniority or function. My co-authors and I didn’t just distill our own experiences. We interviewed 50 great innovative leaders—from Satya Nadella of Microsoft to the heads of Levi’s and Panera —and innovators in schools, successful entrepreneurs, and more. The book lays out in detail the four steps they follow to be great.

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The books I picked & why

Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth

Stephen Wunker Why did I love this book?

I read this book before a job interview with the author, and I kicked myself for not reading his works years earlier. Clay Christensen was a master of making the counter-intuitive simple and compelling and of showing why his theses really matter.

In this book, Clay laid out several of his most important theories—going well beyond the concept of Disruptive Innovation he’s most famous for. He illustrates the concepts with research and anecdotes, and his prose is always a joy to read. For anyone passionate about innovation, this book is simply a must. It’s a guidebook to success.

By Clayton M. Christensen, Michael E. Raynor,

Why should I read it?

2 authors picked The Innovator's Solution as one of their favorite books, and they share why you should read it.

What is this book about?

An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice…


Book cover of Where Good Ideas Come From: The Natural History of Innovation

Stephen Wunker Why did I love this book?

Sometimes, the most powerful stories are ones that are compellingly proven by history. In this book, Johnson uses a broad range of historical examples—the flush toilet, the pencil, evolution, and so many more—to show a clear pattern of how revolutionary ideas get their start.

His key theses are straightforward, like how ideas often start as a slow hunch that gradually gathers momentum and seemingly suddenly becomes full-fledged. They’re well-proven by his examples. But even if you didn’t terribly care about the principles he puts forward, you’d just love the vivid, elegant writing. It’s a wonderful read.

By Steven Johnson,

Why should I read it?

1 author picked Where Good Ideas Come From as one of their favorite books, and they share why you should read it.

What is this book about?

A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of…


Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Stephen Wunker Why did I love this book?

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.

By Richard Rumelt,

Why should I read it?

8 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of Diffusion of Innovations

Stephen Wunker Why did I love this book?

The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.

He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.

By Everett M. Rogers,

Why should I read it?

2 authors picked Diffusion of Innovations as one of their favorite books, and they share why you should read it.

What is this book about?

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle…


Book cover of Brave New World

Stephen Wunker Why did I love this book?

Perhaps you read this one in school, but most haven’t revisited the work since. I urge you to do so! People passionate about innovation need to keep humans foremost in their minds, not the machines (of any sort) that they create.

Huxley’s tale is famous because it’s both simple and profound. It’s also remarkably prophetic. As we focus intently on creating the new, this book reminds us of the bigger picture and calls into question the overall endeavor.

Early in my career, I was responsible for one of the world’s first smartphones. It was a wonderful achievement. But this book makes me think twice about whether I should be so proud.

By Aldous Huxley,

Why should I read it?

20 authors picked Brave New World as one of their favorite books, and they share why you should read it.

What is this book about?

**One of the BBC's 100 Novels That Shaped Our World**

EVERYONE BELONGS TO EVERYONE ELSE. Read the dystopian classic that inspired the hit Sky TV series.

'A masterpiece of speculation... As vibrant, fresh, and somehow shocking as it was when I first read it' Margaret Atwood, bestselling author of The Handmaid's Tale.

Welcome to New London. Everybody is happy here. Our perfect society achieved peace and stability through the prohibition of monogamy, privacy, money, family and history itself. Now everyone belongs.

You can be happy too. All you need to do is take your Soma pills.

Discover the brave new…


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Who Is a Worthy Mother?: An Intimate History of Adoption

By Rebecca Wellington,

Book cover of Who Is a Worthy Mother?: An Intimate History of Adoption

Rebecca Wellington Author Of Who Is a Worthy Mother?: An Intimate History of Adoption

New book alert!

Why am I passionate about this?

I am adopted. For most of my life, I didn’t identify as adopted. I shoved that away because of the shame I felt about being adopted and not truly fitting into my family. But then two things happened: I had my own biological children, the only two people I know to date to whom I am biologically related, and then shortly after my second daughter was born, my older sister, also an adoptee, died of a drug overdose. These sequential births and death put my life on a new trajectory, and I started writing, out of grief, the history of adoption and motherhood in America. 

Rebecca's book list on straight up, real memoirs on motherhood and adoption

What is my book about?

I grew up thinking that being adopted didn’t matter. I was wrong. This book is my journey uncovering the significance and true history of adoption practices in America. Now, in the wake of the U.S. Supreme Court’s overturning of Roe v. Wade, the renewed debate over women’s reproductive rights places an even greater emphasis on adoption. As a mother, historian, and adoptee, I am uniquely qualified to uncover the policies and practices of adoption.

The history of adoption, reframed through the voices of adoptees like me, and mothers who have been forced to relinquish their babies, blows apart old narratives about adoption, exposing the fallacy that adoption is always good.

In this story, I reckon with the pain and unanswered questions of my own experience and explore broader issues surrounding adoption in the United States, including changing legal policies, sterilization, and compulsory relinquishment programs, forced assimilation of babies of color and Indigenous babies adopted into white families, and other liabilities affecting women, mothers, and children. Now is the moment we must all hear these stories.

Who Is a Worthy Mother?: An Intimate History of Adoption

By Rebecca Wellington,

What is this book about?

Nearly every person in the United States is affected by adoption. Adoption practices are woven into the fabric of American society and reflect how our nation values human beings, particularly mothers. In the wake of the U.S. Supreme Court's overturning of Roe v. Wade, the renewed debate over women's reproductive rights places an even greater emphasis on adoption. As a mother, historian, and adoptee, Rebecca C. Wellington is uniquely qualified to uncover the policies and practices of adoption. Wellington's timely-and deeply researched-account amplifies previously marginalized voices and exposes the social and racial biases embedded in the United States' adoption industry.…


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