10 books like The Innovator's Solution

By Clayton M. Christensen, Michael E. Raynor,

Here are 10 books that authors have personally recommended if you like The Innovator's Solution. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Positioning

By Al Ries, Jack Trout,

Book cover of Positioning: The Battle for Your Mind

Do you have competition? Most of us do. And unless you know how to stand out, you're just one more player in your industry. You need to know how to set yourself apart from your competition... how to communicate that you're different, better, and offer more advantages than your competitors. This is an important book that teaches you how to construct your USP: Unique Selling Proposition, so that your business is PREFERRED over the other guys. When you're preferred, you're the one who gets the business. And it requires more than a clever name and a nice website. This book will open your eyes wide. Most business owners don’t have a clue about this topic. Don’t you be one of them!

Positioning

By Al Ries, Jack Trout,

Why should I read it?

2 authors picked Positioning as one of their favorite books, and they share why you should read it.

What is this book about?

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting…


The Fifth Discipline

By Peter M. Senge,

Book cover of The Fifth Discipline: The Art & Practice of the Learning Organization

This book is chock-full of valuable ideas and insights that you can use as a leader to create a learning organization, better understand why you think the way you do, and learn how to think more critically and deeply about the challenges and opportunities you face. This book opened my eyes to the mental models we construct – consciously or unconsciously – and how these frame our thinking. It also contains one of my favorite maxims: The easy way out usually leads back in.

The Fifth Discipline

By Peter M. Senge,

Why should I read it?

2 authors picked The Fifth Discipline as one of their favorite books, and they share why you should read it.

What is this book about?

One of the seminal management books of the past 75 years, The Fifth Discipline is an international multi-million-copy bestseller. Written in an engaging and accessible way, with diagrams and illustrations, it will change the way you think and therefore way you and your team grows and develop. In the long run, the only sustainable source of competitive advantage is your organisation's ability to learn faster than its competitors....

'Senge explains why the learning organization matters, provides an unvarnished summary of his management principals, offers some basic tools for practicing it, and shows what it's like to operate under this system.…


Who Do You Want Your Customers to Become?

By Michael Schrage,

Book cover of Who Do You Want Your Customers to Become?

It’s a startling question, especially for companies that focus on their own success instead of the success of their customers. But if you’re out to build a lasting brand, it’s the right question to ask. Schrage shows why the goal of innovation should not be to invent a great product but to create a great customer.

Who Do You Want Your Customers to Become?

By Michael Schrage,

Why should I read it?

1 author picked Who Do You Want Your Customers to Become? as one of their favorite books, and they share why you should read it.

What is this book about?

Who do you want your customers to become?

According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.

In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers.

Schrage’s primary insight is that innovation is an investment…


Decoding the New Consumer Mind

By Kit Yarrow,

Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy

Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book—it’s a practical guide to addressing customers’ desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, but she also presents the results with lightness and clarity.

Decoding the New Consumer Mind

By Kit Yarrow,

Why should I read it?

1 author picked Decoding the New Consumer Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we…


The Innovator's Dilemma

By Clayton M. Christensen,

Book cover of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

I hate the way people toss around the term, disruption, to describe everything under the sun, neutering the value of the term in describing why disruption matters. Christensen’s book relies on empirical research, not hyperbole, to describe what makes innovations disruptive and why many companies fail to respond to disruptive innovations. I use the book and a series of Harvard Business Review articles co-authored by Christensen in one of my classes as a way to help my students understand the unique challenges of marketing disruptive innovations. Inevitably, the students who resist the concepts the most are the ones who write several years after graduation about how they are seeing Christensen’s concepts playing out in their markets. 

The Innovator's Dilemma

By Clayton M. Christensen,

Why should I read it?

3 authors picked The Innovator's Dilemma as one of their favorite books, and they share why you should read it.

What is this book about?

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books…


The Experience Economy

By B Joseph Pine II, James H Gilmore,

Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money

Economists Gilmore and Pine, trace economic value through the agrarian, industrial and service age and pioneer thinking on the importance of “staging” experiences. This book created a tectonic shift from transactional “customer service” to emotionally engaging “customer experiences.” In a world where customer satisfaction is table stakes, The Experience Economy shows readers how to drive emotional engagement and repeat business.

The Experience Economy

By B Joseph Pine II, James H Gilmore,

Why should I read it?

1 author picked The Experience Economy as one of their favorite books, and they share why you should read it.

What is this book about?

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages,…


Raving Fans

By Sheldon Bowles, Ken Blanchard,

Book cover of Raving Fans

This is another book that uses the business fable motif. But within the storyline, you'll find a boatload of insights as to what a leader and a team needs to understand regarding the difference between producing a superior product and producing raving fans - - which is something that I've found most leaders and teams fail to intuitively grasp.

Raving Fans

By Sheldon Bowles, Ken Blanchard,

Why should I read it?

1 author picked Raving Fans as one of their favorite books, and they share why you should read it.

What is this book about?

With a new foreword by Ken Blanchard

A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day - in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottom-line results.

Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what…


Pour Your Heart Into It

By Howard Schultz,

Book cover of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

This book is by the founder of a company that has successfully navigated the stages of growth from a start-up to a sustainably successful organization and become a global champion or recognized leader in its space. Accordingly, the book is from the “horse’s mouth.” Schultz and his coauthor take the reader on the journey of the development of one of the classic entrepreneurial successes of our time. He details the challenges, his thinking, and the responses that were made to create the Starbucks of today. The book provided s the reader with a rare opportunity to participate in the Starbucks journey from a vision to the reality of building a great company. 

Pour Your Heart Into It

By Howard Schultz,

Why should I read it?

2 authors picked Pour Your Heart Into It as one of their favorite books, and they share why you should read it.

What is this book about?

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee…


I'll Be Back

By Shep Hyken,

Book cover of I'll Be Back

If you’re looking for a book on customer service or customer experience, you have to read one of Shep Hyken’s books! Shep is the world’s top customer service expert, a hall-of-fame speaker, and one of my biggest mentors (you could say I’m his superfan!). His most recent book, I’ll Be Back is my personal favorite of his because of its focus on the organizational culture that’s needed to drive a customer-centric brand. 

I'll Be Back

By Shep Hyken,

Why should I read it?

1 author picked I'll Be Back as one of their favorite books, and they share why you should read it.

What is this book about?

How do you build a business that thrives during good times and bad? Is there a strategy that can set up  your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.
 
Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from…


Excellence Wins

By Horst Schulze, Dean Merrill,

Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Horst Schulze started as a bellboy and became the best hotelier in the world. He is the one who created the leading hotel chain Ritz Carlton. He won the Baldridge Quality Award twice. No one else has achieved that. But what's really interesting about this book is not the result, but the way he got there: how did he achieve this great goal? 

Anyone involved in service can learn extremely valuable lessons from this book. And in the process, you will also get to know Horst Schulze as a person. Because at the core of him lies the secret of success; he is a role model and leader.

Excellence Wins

By Horst Schulze, Dean Merrill,

Why should I read it?

1 author picked Excellence Wins as one of their favorite books, and they share why you should read it.

What is this book about?

Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.

For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…


5 book lists we think you will like!

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