Here are 100 books that The Innovator's Solution fans have personally recommended if you like
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I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.
The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
I’ve spent most of my career helping companies figure out how to become more relevant to their customers. And the more time I spent understanding what makes a brand relevant, the more I realized it was the same thing that makes a life relevant.
Just as a brand needs to uniquely give something to its customers, human beings also need to give in some way to be relevant in this world.
So if what I write—and the books I recommend—can even in the smallest way guide some company or individual toward a more important, more meaningful, more relevant life…well then, I guess my job here will be done.
The message is simple: Offer something meaningfully different than anyone else to your prospective customers...clearly communicate that difference...and you’ll be on the path to greater relevance.
I can’t tell you how many times I’ve referred back to this book for guidance on category creation, naming, brand leadership, and more.
Positioning teaches you how to create a unique position for your brand in the minds of your target audience, and how to communicate that position effectively. It's all about standing out, being different, and showing your customers why they should choose you over your competitors.
Published more than 40 years ago, I find Positioning to be incredibly relevant and insightful even today. It continues to be a must-read for anyone looking to take their brand to the next level!
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting…
I sometimes describe myself as a stealth Zen teacher working in the business world. I've founded and been CEO of three companies, including the Search Inside Yourself Leadership Institute, a company I helped create and launch inside of Google's headquarters. I'm an executive coach and consultant to CEOs and leaders in the corporate and non-profit worlds. Prior to my business career I was a resident of the San Francisco Zen Center for 10 years. I'm the author of 5 books.
Though written more than 30 years ago, I continue to return to it for solid business, entrepreneurial, and life advice.
Peter Senge's theories can help businesses to clarify their goals, to better understand threats, and to recognize new opportunities. He introduces leaders and managers to a new source of competitive advantage, and offers an empowering approach to work.
Mastery of Senge's five disciplines enables managers to overcome their obstacles to growth and creates new futures for them and their companies. The five disciplines are drawn from science, spiritual wisdom, psychology, cutting-edge management thought, and Senge's own work with top corporations that employ his methods.
One of the seminal management books of the past 75 years, The Fifth Discipline is an international multi-million-copy bestseller. Written in an engaging and accessible way, with diagrams and illustrations, it will change the way you think and therefore way you and your team grows and develop. In the long run, the only sustainable source of competitive advantage is your organisation's ability to learn faster than its competitors....
'Senge explains why the learning organization matters, provides an unvarnished summary of his management principals, offers some basic tools for practicing it, and shows what it's like to operate under this system.…
My core value is realistic education—learning from each other’s errors and successes, but with full awareness of the difference between the determined past and the uncertain future. We can benefit from uncertainty, which I’ve been doing for a living as an engineer, academic researcher, and inventor. I make use of knowledge and science as much as possible, but I also know that strategic decisions for the uncertain future require skepticism and thinking to deal with the differences in a new circumstance. With my core value, I am passionate about sharing insights and knowledge that our formal education does not provide.
Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.
This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even benefit from uncertainty by skeptical thinking, strategic decisions, and teamwork based on enlightened self-interests.
This bottom-up thinking is thought-provoking for leaders who wish to build teams rather than herds. The insights in the book will help you to be better prepared for the unexpected, less likely to conform when you…
Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence
Everything in nature evolves by trial, error, and success. They didn't teach you this in school, even though you should know why the rigid laws of physics don't rule nature and don't inhibit your free-will decisions to try, fail, and succeed. As a guide to success, this book shows how skepticism, prudent use of science, and thinking lead to strategic decisions for the uncertain future.
Presenting real-life examples, the thinking in the book combines sharp analyses with broad analogies to show:
How to identify realistic knowledge and avoid harm due to overgeneralized concepts.
How to create new knowledge and solve…
In my younger days I was a graphic designer and copywriter, approaching brands largely from a creative viewpoint. Over the years I’ve discovered that creative work is much more powerful when harnessed to business strategy, and business strategy is much more powerful when combined with exceptional creative work. I’ve characterized the gulf between strategy and creativity as the “brand gap,” which has led to eight books on branding and a school for professional mastery called Level C.
It’s a startling question, especially for companies that focus on their own success instead of the success of their customers. But if you’re out to build a lasting brand, it’s the right question to ask. Schrage shows why the goal of innovation should not be to invent a great product but to create a great customer.
According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.
In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers.
Schrage’s primary insight is that innovation is an investment…
In my younger days I was a graphic designer and copywriter, approaching brands largely from a creative viewpoint. Over the years I’ve discovered that creative work is much more powerful when harnessed to business strategy, and business strategy is much more powerful when combined with exceptional creative work. I’ve characterized the gulf between strategy and creativity as the “brand gap,” which has led to eight books on branding and a school for professional mastery called Level C.
Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book—it’s a practical guide to addressing customers’ desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, but she also presents the results with lightness and clarity.
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we…
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
Perhaps you read this one in school, but most haven’t revisited the work since. I urge you to do so! People passionate about innovation need to keep humans foremost in their minds, not the machines (of any sort) that they create.
Huxley’s tale is famous because it’s both simple and profound. It’s also remarkably prophetic. As we focus intently on creating the new, this book reminds us of the bigger picture and calls into question the overall endeavor.
Early in my career, I was responsible for one of the world’s first smartphones. It was a wonderful achievement. But this book makes me think twice about whether I should be so proud.
**One of the BBC's 100 Novels That Shaped Our World**
EVERYONE BELONGS TO EVERYONE ELSE. Read the dystopian classic that inspired the hit Sky TV series.
'A masterpiece of speculation... As vibrant, fresh, and somehow shocking as it was when I first read it' Margaret Atwood, bestselling author of The Handmaid's Tale.
Welcome to New London. Everybody is happy here. Our perfect society achieved peace and stability through the prohibition of monogamy, privacy, money, family and history itself. Now everyone belongs.
You can be happy too. All you need to do is take your Soma pills.
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.
He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle…
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
Sometimes, the most powerful stories are ones that are compellingly proven by history. In this book, Johnson uses a broad range of historical examples—the flush toilet, the pencil, evolution, and so many more—to show a clear pattern of how revolutionary ideas get their start.
His key theses are straightforward, like how ideas often start as a slow hunch that gradually gathers momentum and seemingly suddenly becomes full-fledged. They’re well-proven by his examples. But even if you didn’t terribly care about the principles he puts forward, you’d just love the vivid, elegant writing. It’s a wonderful read.
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of…
I’ve spent my entire professional life dealing with how technology impacts business. I started out writing code to improve the operations of retail stores and factories. I managed teams developing products from videophones to cellphones. I’ve had a front-row seat to the evolution of the music business, from selling CDs to streaming files to billions of fans. These experiences provided the background for writing a book about tech disruption in the music business, starting with the phonograph and leading to Generative AI. The books on this list gave me the broader historical perspective I needed and the context to understand how other industries dealt with their own seismic changes.
Successful companies almost always struggle to deal with the threats posed by new technologies. They fail to recognize the dangers posed by new entrants, and they are slow to move to the “next big thing.”
I think Christenson wrote THE seminal book on this topic and gave me the tools to understand this from both a theoretical and practical perspective.
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books…
Business development and projects have fascinated me since my studies and my first experiences in companies. Time and again, I think I have understood what it's really all about... and shortly thereafter, completely new insights emerge that challenge previously perceived assumptions and thus enable leaps in performance. This is sometimes exhausting, but I wouldn't want to miss this path of development! Today I help management teams to improve their business results quickly and sustainably by guiding them to question assumptions, find new perspectives and thereby enable performance leaps.
Of course, when I started to apply the insights from "Critical Chain" over and over again in different companies, not everything always went smoothly. That was frustrating—for me and the people I worked with. Every company—or rather, every business—has its own idiosyncrasies. Understanding that and being able to take it into account when accelerating an entire project portfolio was crucial. Reading Reaching the Goal helped me a lot in this. Ricketts writes from his many years of experience at IBM.
"There is no doubt that this is a truly original and groundbreaking work in applying the Theory of Constraints. I run a services company and learned some things about the services business. Anyone involved in large services companies needs to look at what John is proposing. I will definitely quote this material frequently."
ChadSmith, Managing Partner, Constraints Management Group
"The information presented in this book is badly needed by service providers who struggle to balance supply and demand with their resources."
Carol A. Ptak, CFPIM, CIRM
"The techniques that John brings to light in this book are the bridge from…
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