The Innovator's Solution

By Clayton M. Christensen, Michael E. Raynor,

Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth

Book description

An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business…

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Why read it?

1 author picked The Innovator's Solution as one of their favorite books. Why do they recommend it?

After Positioning, this is the most influential book in brand innovation. The authors show how scrappy startups can disrupt incumbents with products and services that seem “not good enough” at first, but end up reordering an entire industry. They also show how incumbents can defend against such aggressive moves. A seminal work.

From Marty's list on brand strategy.

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