97 books like Where Good Ideas Come From

By Steven Johnson,

Here are 97 books that Where Good Ideas Come From fans have personally recommended if you like Where Good Ideas Come From. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.

By Richard Rumelt,

Why should I read it?

8 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

I read this book before a job interview with the author, and I kicked myself for not reading his works years earlier. Clay Christensen was a master of making the counter-intuitive simple and compelling and of showing why his theses really matter.

In this book, Clay laid out several of his most important theories—going well beyond the concept of Disruptive Innovation he’s most famous for. He illustrates the concepts with research and anecdotes, and his prose is always a joy to read. For anyone passionate about innovation, this book is simply a must. It’s a guidebook to success.

By Clayton M. Christensen, Michael E. Raynor,

Why should I read it?

2 authors picked The Innovator's Solution as one of their favorite books, and they share why you should read it.

What is this book about?

An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice…


Book cover of Brave New World

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

Perhaps you read this one in school, but most haven’t revisited the work since. I urge you to do so! People passionate about innovation need to keep humans foremost in their minds, not the machines (of any sort) that they create.

Huxley’s tale is famous because it’s both simple and profound. It’s also remarkably prophetic. As we focus intently on creating the new, this book reminds us of the bigger picture and calls into question the overall endeavor.

Early in my career, I was responsible for one of the world’s first smartphones. It was a wonderful achievement. But this book makes me think twice about whether I should be so proud.

By Aldous Huxley,

Why should I read it?

20 authors picked Brave New World as one of their favorite books, and they share why you should read it.

What is this book about?

**One of the BBC's 100 Novels That Shaped Our World**

EVERYONE BELONGS TO EVERYONE ELSE. Read the dystopian classic that inspired the hit Sky TV series.

'A masterpiece of speculation... As vibrant, fresh, and somehow shocking as it was when I first read it' Margaret Atwood, bestselling author of The Handmaid's Tale.

Welcome to New London. Everybody is happy here. Our perfect society achieved peace and stability through the prohibition of monogamy, privacy, money, family and history itself. Now everyone belongs.

You can be happy too. All you need to do is take your Soma pills.

Discover the brave new…


Book cover of Diffusion of Innovations

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.

He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.

By Everett M. Rogers,

Why should I read it?

2 authors picked Diffusion of Innovations as one of their favorite books, and they share why you should read it.

What is this book about?

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle…


Book cover of How Stella Saved the Farm: A Tale about Making Innovation Happen

Ron Ashkenas Author Of Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done

From my list on simplifying your organization.

Why am I passionate about this?

As an organizational consultant, and a business writer, I’ve always been fascinated by Mark Twain’s comment that he would've written a shorter letter if he had more time. It’s a wonderful reminder that simplicity and clarity require hard work and won’t happen by itself. As part of the consulting team that worked with Jack Welch to transform GE in the 1990s, I saw firsthand that leaders actually have the power to simplify their organizations, and that it can make a huge difference. What they need is a playbook for how to do this, and that was my intention when I wrote Simply Effective. Since then I’ve seen “simplicity” become a driving force for business success. 

Ron's book list on simplifying your organization

Ron Ashkenas Why did Ron love this book?

Yes, Stella is a book – but it’s really a fable about how to cut through corporate inertia and bureaucracy to drive innovation.

When I first read it, I was blown away – a story about farm animals saving their farm from bankruptcy – with lots of clear and compelling messages. And it was actually fun to read. Since I first learned about it from one of the authors (we were working with a common client), I’ve recommended it to lots of other executives, and it’s made a difference.

One of the key lessons from Stella is that truly transformative innovation often needs to be separated from the core business – with different resources, budgets, metrics, and expectations. Otherwise it’s going to be in competition with the core business – and it will end up getting the short end of the stick in terms of money and people.

Then when…

By Vijay Govindarajan, Chris Trimble,

Why should I read it?

1 author picked How Stella Saved the Farm as one of their favorite books, and they share why you should read it.

What is this book about?

Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times.

Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action?

Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small…


Book cover of A Whole New Mind: Why Right-Brainers Will Rule the Future

Craig Detweiler Author Of Honest Creativity: The Foundations of Boundless, Good, and Inspired Innovation

From my list on creativity and deepening your spirituality.

Why am I passionate about this?

I blame my mother. She took us to the public library every week and let us check out as many books as we could carry. Consequently, reading was a joy rather than a burden. The writing came after I got over my false assumptions about English Lit and Modern Poetry. As a screenwriter, I craft silly stories to make audiences laugh. That’s why I watch movies after an exhausting week. As an author, I gravitate towards non-fiction–trying to reconcile my artistry with my faith. I’ve written about movies, music, video games, technology, and art–with an eye toward lifting our spirits and comforting our aching souls.

Craig's book list on creativity and deepening your spirituality

Craig Detweiler Why did Craig love this book?

I get frustrated by organizations and systems that are so devoted to metrics that they miss the creative opportunities at hand.

Daniel Pink’s A Whole New Mind flips the script on the AI-driven world we’re inheriting, insisting that the right-brained approach to creativity will unlock a brighter future for us all. I’ve found that his focus on story and design moves audiences far more than spreadsheets and PowerPoints.

Pink reminds us why empathy and playfulness are the kinds of superpowers we must rediscover amid so much machine learning.

By Daniel H. Pink,

Why should I read it?

4 authors picked A Whole New Mind as one of their favorite books, and they share why you should read it.

What is this book about?

This is a book that you have to read. A Whole New Mind is a groundbreaking look at how we should live our lives in a world turned upside down by rising affluence, the outsourcing of good jobs abroad, and the computerization of our lives a world fast shifting from the Information Age to the Conceptual Age. Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to be when we grew up. But Mum and Dad were wrong. The future belongs to a very different kind of person - a person with a very different kind of mind.…


Book cover of Creativity: The Psychology of Discovery and Invention

Claudia Kalb Author Of Andy Warhol Was a Hoarder: Inside the Minds of History's Great Personalities

From my list on how our chaotic, imperfect minds crackle with genius.

Why am I passionate about this?

As a kid, I read the New Yorker—first, just the cartoons; later, the articles—and dreamed about becoming a writer. Sentences danced in my head as I fell asleep. I’ve always been especially interested in human behavior and the match-up between our insides and outsides. How do the roadmaps in our brains inform the way we act around others? Over the years, I’ve read hundreds of studies and interviewed countless experts to inform my writing about well-known figures like Leonardo da Vinci, Abraham Lincoln, Marilyn Monroe, and Maya Angelou. But I’m just as captivated by everyone outside the spotlight. We all have stories to tell.

Claudia's book list on how our chaotic, imperfect minds crackle with genius

Claudia Kalb Why did Claudia love this book?

Hungarian-American psychologist Mihaly Csikszentmihalyi tackles a colossal question in Creativity: how do people come up with new ideas?

I love the scope of this book, which journeys from breakthroughs in science to experimentation in jazz. I love the myths the author debunks, including the out-of-nowhere “aha” moment: Ideas don’t just burst into consciousness, they emerge from a lifetime of knowledge and experience that comes before them.

And I love that Csikszentmihalyi concludes his book with a chapter about how we, his readers, can enhance our own creativity. Key takeaways: cultivate curiosity; look for surprises in the ordinary; allow yourself to sit still and reflect; create a space that nurtures your soul. 

By Mihaly Csikszentmihalyi,

Why should I read it?

2 authors picked Creativity as one of their favorite books, and they share why you should read it.

What is this book about?

“Although the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too.” —  Library Journal (starred review)

The classic study of the creative process from the bestselling author of Flow.

Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi (“The leading researcher into ‘flow states.’”  — Newsweek) reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred…


Book cover of The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Dr. Caroline Brookfield Author Of The Reluctant Creative: 5 Effortless Habits to Expand Your Comfort Zone

From my list on trying new things even if you are scared.

Why am I passionate about this?

I was driven to become a veterinarian for as long as I could remember. Then, in high school, I developed a love of performance. I felt stuck. Should I choose art or science? I chose science, and despite a great career, I felt like something was missing. When I reconnected with my creativity through stand-up comedy, entrepreneurship and other non-artistic creative outlets, I found out what I had been missing. Why do we drop creativity for science? It was a common story. I dove into the research on creativity, and was blown away by how a bit of creativity can make us happier, more resilient, and make workplaces more effective.

Dr.'s book list on trying new things even if you are scared

Dr. Caroline Brookfield Why did Dr. love this book?

As I read this book, I felt like the author was looking into my soul. I loved the short, punchy observations and challenges to anyone seeking to share their creativity. The Resistance is a force universal to everyone who is trying to share a little piece of themselves, and I love the way that it is broken down in this book.

I realized that when I could see what was holding me back from expressing myself, I was able to find strategies to mitigate that fear. This book was instrumental in my ability to express myself as an author and speaker. 

By Steven Pressfield,

Why should I read it?

22 authors picked The War of Art as one of their favorite books, and they share why you should read it.

What is this book about?

A succinct, engaging, and practical guide forsucceeding in any creative sphere, The War ofArt is nothing less than Sun-Tzu for the soul.

What keeps so many of us from doing what we long to do?

Why is there a naysayer within? How can we avoid theroadblocks of any creative endeavor—be it starting up a dreambusiness venture, writing a novel, or painting a masterpiece?

Bestselling novelist Steven Pressfield identifies the enemy thatevery one of us must face, outlines a battle plan to conquer thisinternal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve…


Book cover of Invent and Wander: The Collected Writings of Jeff Bezos

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why did Tom love this book?

No surprises. Self-made businessperson, with persistence and imagination.

This book is unusual. It is literally written by Bezos over decades of developing Amazon. It is mainly his annual reports to the shareholders! So it gives a continuous picture of the growth of the empire.

My favourite practical tip, is his executive meeting process. Meeting begins with a 6-page (with a 1-page summary) briefing, to reread for the first 20 minutes of as meeting in silence, then discussed. No presentation with slides and pretty pictures, and soothing ambiguous words.

The briefing is the result of hard work, in advance, crafting it to be useful. Wow! 

By Jeff Bezos,

Why should I read it?

1 author picked Invent and Wander as one of their favorite books, and they share why you should read it.

What is this book about?

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.

In this collection of Jeff Bezos's writings&#8212his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas&#8212you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about…


Book cover of The Right-brain Business Plan: A Creative, Visual Map for Success

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

Writing a business plan is a daunting task, no matter if you’re left or right-brain dominant. I needed a tool to kickstart the process.

Since I’m in a creative field, I decided to check out this book. I liked how the exercises in this book made writing a business plan more interesting and, dare I say, fun. The book helped me uncover my unique strengths, and I drew from them to write my business plan.

By Jennifer Lee, Kate Prentiss (illustrator),

Why should I read it?

1 author picked The Right-brain Business Plan as one of their favorite books, and they share why you should read it.

What is this book about?

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover…


5 book lists we think you will like!

Interested in innovation, entrepreneurs, and economics?

11,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about innovation, entrepreneurs, and economics.

Innovation Explore 81 books about innovation
Entrepreneurs Explore 293 books about entrepreneurs
Economics Explore 388 books about economics