100 books like The Right-brain Business Plan

By Jennifer Lee, Kate Prentiss (illustrator),

Here are 100 books that The Right-brain Business Plan fans have personally recommended if you like The Right-brain Business Plan. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Book cover of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

Since I write about artist entrepreneurs for my job, I wanted to learn about how an artist can go from creating art to creating art and selling it. So, I picked up this book.

I love how the author drew from her experiences as a Wall Street analyst and successful art business owner. Schulman provides an actionable guide for launching and maintaining a creative business.

This book inspired me to take action in my own business and made me believe that success is possible no matter the field.  

By Miriam Schulman,

Why should I read it?

1 author picked Artpreneur as one of their favorite books, and they share why you should read it.

What is this book about?

A step-by-step guide for creatives to transform your passion into a profitable business.

Whether you're a musician, photographer, painter, writer, dancer, singer, or any other creative with aspirations of making a living from your art, this is the perfect time to turn your creative ideas into a sustainable business. With gatekeepers no longer controlling the market, anyone with a laptop and a dream can make a thriving living from their creativity.

This is the definitive sales and marketing playbook for anyone looking to make a living from their art. Each page provides the inspiration and practical steps you need to…


Book cover of How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

This book demonstrates that anyone can be creative, regardless of their background, profession, or society’s definition of a creative person.

Even though the examples in the book are largely artists’ stories, Brito presents them in a way that I can apply to my career. The book inspires me to explore new ways of thinking and problem-solving. What resonated with me the most were the examples of artists who faced setbacks but transformed their approaches, ultimately achieving success.

The book also delves into the stories of well-known entrepreneurs who pivoted, providing me with inspiration for sticking with an entrepreneurial project when it gets challenging.

By Maria Brito,

Why should I read it?

1 author picked How Creativity Rules the World as one of their favorite books, and they share why you should read it.

What is this book about?

Axiom Business Book Award Winner in Entrepreneurship Category

Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today's most precious skill.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the…


Book cover of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

I have read this book five times, and every time, I feel as if I picked up a new epiphany or distinction about how to launch (or relaunch) a business online. Over the years, I have paid the author, Jeff Walker, tens of thousands of dollars to attend his in-person training and seminars.

I can hardly believe how many of his "secrets" he reveals so openly inside a $27 book. It really does teach how to sell almost anything online, how to create huge “profit events”, and how to do it with excellence and integrity.

By Jeff Walker,

Why should I read it?

2 authors picked Launch as one of their favorite books, and they share why you should read it.

What is this book about?

The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…


Book cover of A Short Guide to a Happy Life

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

A dear friend gave me this book many years ago. I am recommending this book because choosing to be a creative entrepreneur is an unconventional career path. I chose entrepreneurship because it felt true to who I am, not because it’s going to make me rich and that’s off the beaten path.

This book resonates with me because it reminds me to prioritize love, gratitude, and the pursuit of my passions in work and life.

By Anna Quindlen,

Why should I read it?

1 author picked A Short Guide to a Happy Life as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times bestselling author Anna Quindlen’s classic reflection on a meaningful life makes a perfect gift for any occasion.

“Life is made of moments, small pieces of silver amidst long stretches of tedium. It would be wonderful if they came to us unsummoned, but particularly in lives as busy as the ones most of us lead now, that won’t happen. We have to teach ourselves now to live, really live . . . to love the journey, not the destination.”

In this treasure of a book, Anna Quindlen, the bestselling novelist and columnist, reflects on what it takes…


Book cover of Traction: Get a Grip on Your Business

Scott Greenberg Author Of Stop the Shift Show: How to Turn Your Struggling Hourly Workers Into a Top-Performing Team

From my list on managing employees and building teams.

Why am I passionate about this?

I’m fascinated with the relationship between personal growth and professional performance. Why is it in the same environment, doing the same work, some people can excel while others struggle? Most chalk it up to external circumstances that can’t be controlled. Others focus on tactics. But I’ve learned top-performers are masters at the human side of their work–the way they think, lead and serve–and that’s what gives them their edge. All of my work centers around infusing hard skills with improved soft skills, and getting better results in the process. That’s the stuff I find delicious, and it’s what I speak and write about.

Scott's book list on managing employees and building teams

Scott Greenberg Why did Scott love this book?

What I loved about this book was its very systemized approach to evaluating and improving an organization.

I’m interested in the human elements of business, and this book places great emphasis on aligning the right people with the right roles, totally gelling with my philosophy. It simplifies the process of strategic planning. EOS has become quite common in the business world, and this book spells out exactly how to move through it.

Really good stuff here. 

By Gino Wickman,

Why should I read it?

8 authors picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet…


Book cover of Finish Big: How Great Entrepreneurs Exit Their Companies on Top

John F. Dini Author Of Your Exit Map: Navigating the Boomer Bust

From my list on business owners planning a transition.

Why am I passionate about this?

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

John's book list on business owners planning a transition

John F. Dini Why did John love this book?

Bo Burlingham is an original editor for Inc. Magazine, leading that publication from its founding in Boston through its acquisition and relocation to New York CIty. This collection of “real life” exiting stories is entertaining and a quick read. The subjects are actual business owners, although most had middle-market companies that attract far more interest than the average Main Street (Under $3,000,000 value) businesses. As the author says, “No two exits are exactly alike.” 

By Bo Burlingham,

Why should I read it?

1 author picked Finish Big as one of their favorite books, and they share why you should read it.

What is this book about?

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.

"Finish Big is for all those founder/leaders who want to do more than take...it is for the ones who want to leave something behind." Simon Sinek, author of Start with Why and Leaders Eat Last

"Practical and profound, fast-moving and thought-provoking, masterful in its clear prose and compelling stories- Bo Burlingham has once again done a tremendous service in deploying his craft." Jim Collins, author of Good to Great and co-author of Built to Last and Great by…


Book cover of Originals: How Non-Conformists Move the World

Dorothy Suskind Author Of Workplace Bullying: Finding Your Way to Big Tent Belonging

From my list on why work sometimes sucks and what to do about it.

Why am I passionate about this?

The truth is, I’ve never fit in. I'm always asking questions like: Why do we do it that way? And, what if we tried this instead? These types of questions, however, though intriguing to me and other creatives, make the keepers of the status quo really nervous. As a professor and narrative inquiry researcher, I study the stories of people who've been silenced—extracting the characters, plot, and setting these narratives have in common. For workplace abuse survivors, a salient theme is they think big! To support this mission, I'm on the Executive Board and serve as the Education Director for the National Workplace Bullying Coalition and am a regular contributor to Psychology Today. 

Dorothy's book list on why work sometimes sucks and what to do about it

Dorothy Suskind Why did Dorothy love this book?

It was my research on creativity that led me to study workplace abuse.

Surprisingly, there are remarkable similarities among targets of bullying; most salient, they tend to shake the status quo at work while exploring and offering novel solutions to institutionalized problems. Unfortunately, as Grant details in his research, instead of embracing these innovators as forecasters of the future, organizations attempt to silence and minimize their contributions.

However, creatives are not in it for the money or accolades, but for the love of the game and dedication to the mission, thus when they are forced to bow to tradition and play smaller than who they were born to be, they exit the stifling work environment, thus further stagnating an already lagging work culture.

In this book, Grant brilliantly hails the power of the creative to both change our minds and change the world, urging institutions to give them space to…

By Adam Grant,

Why should I read it?

3 authors picked Originals as one of their favorite books, and they share why you should read it.

What is this book about?

The #1 New York Times bestseller that examines how people can champion new ideas in their careers and everyday life-and how leaders can fight groupthink, from the author of Think Again and co-author of Option B

"Filled with fresh insights on a broad array of topics that are important to our personal and professional lives."-The New York Times DealBook

"Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life.…


Book cover of Getting Everything You Can out of All You'Ve Got: 21 Ways You Can out-Think, out-Perform, and out-Earn the Competition

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

If ever I have read a book that made a bold promise on the cover and then fully delivered on that promise in the pages of the book itself, it's this one. Reading this book (more than once) has literally helped me outthink, outperform, and outearn my competition.

Jay Abraham is truly the "guru to the gurus" in business growth. I found this book to be the best distillation of Jay's teachings I have ever encountered. It’s been worth more than 100 times the $30 I paid for it. 

By Jay Abraham,

Why should I read it?

1 author picked Getting Everything You Can out of All You'Ve Got as one of their favorite books, and they share why you should read it.

What is this book about?

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!

Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took…


Book cover of Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Hasard Lee Author Of The Art of Clear Thinking: A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions

From my list on becoming great at decision-making.

Why am I passionate about this?

I’m a U.S. Air Force Fighter pilot who has dedicated my life to the subject of decision-making. When flying, my job is to make thousands of decisions on each flight, often with limited information and lives on the line. My calling now is to share the lessons that I’ve learned with the world to allow them to make better, quicker decisions, and to have more confidence in their thinking. 

Hasard's book list on becoming great at decision-making

Hasard Lee Why did Hasard love this book?

I enjoyed this book because it helped me to understand why bold ideas often don't get off the ground in big organizations.

These ideas are usually sought after and destroyed by the organization itself because the incentives of the managers who approve the ideas aren’t aligned. However, there is a solution that Safi goes into in depth.

A must-read for people who want to change the world. 

By Safi Bahcall,

Why should I read it?

2 authors picked Loonshots as one of their favorite books, and they share why you should read it.

What is this book about?

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print…


Book cover of Faith Driven Entrepreneur: What It Takes to Step Into Your Purpose and Pursue Your God-Given Call to Create

Lowell W Busenitz Author Of Soul Work: Finding God in Your Entrepreneurial Pursuits

From my list on growing your faith at work.

Why am I passionate about this?

I have long been passionate about helping people connect with God through their work. After graduating from college, I worked in full-time minister for six years and then became an entrepreneur. Was I dropping off a spiritual cliff by leaving full-time ministry? I later pursued my PhD and became a professor. At the University of Oklahoma, I became a top researcher and co-founded the Center for Entrepreneurship. The impact of work on my faith has long been an important issue for me. I ultimately gained valuable insights from God that enhanced my spiritual journey. In my book, I explain the profound significance of work for knowing God. 

Lowell's book list on growing your faith at work

Lowell W Busenitz Why did Lowell love this book?

I love participating in the creative process with my work. This book helped me understand that the creative process enables me to bring greater honor and glory to my God. It is helping me to better understand how entrepreneurship provides a great opportunity to commune with God and to know him better through my work.

This book helped me discover the potential God wants to unleash within me through my creative endeavors and can help others flourish. The creative process helps us see something bigger than anything any of us could ever make, that is, to engage with God, who meets all of our needs. 

By Henry Kaestner, J. D. Greear, Chip Ingram

Why should I read it?

2 authors picked Faith Driven Entrepreneur as one of their favorite books, and they share why you should read it.

What is this book about?

“I’m excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book.” ―Lecrae

Entrepreneurship can be a lonely journey. But it doesn’t need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you.

The work you do today―the company you’ve built, the employees you work with, the customers you serve, the shareholders you report to, all of it―serves as an active part of what God wants to accomplish on earth.

You are not alone in this journey.…


5 book lists we think you will like!

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