10 books like Traction

By Gino Wickman,

Here are 10 books that authors have personally recommended if you like Traction. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Scaling Up

By Verne Harnish,

Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Is Scaling Up a textbook? Yes. Can it be a struggle to read cover-to-cover? Also yes. But once you’ve proven that your business model is viable, is Scaling Up a tried-and-true reference for keeping you encouraged and on track for taking your organization to the next level? Resoundingly: Yes!

But reading Harnish is more than an exercise in practicality. My mentor likes to say that leading a business often consists of making a decision in the face of extreme ambiguity… and then doggedly putting in the work to turn that decision into the right decision. Entrepreneurship, whether as a sole operator or heading an org chart, can be lonely. Harnish reminds us that we’re not alone: Many have faced similar challenges, and if they’ve found a way through, so can we.

Scaling Up

By Verne Harnish,

Why should I read it?

2 authors picked Scaling Up as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the International Book Awards for General Business


Winner of the Readers' Favorite International Book Award for Non-Fiction Business



It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…


Great By Choice

By Jim Collins, Morten T. Hansen,

Book cover of Great By Choice

Is this my favorite Jim Collins book? Maybe! It is honestly hard to choose. I own, and regularly re-read, all of them. I find Great By Choice to be the most practical of the set, giving the entrepreneur meaty things to consider as they build the strategy of their next company—or the next strategy of the one they’re currently leading!

Great By Choice

By Jim Collins, Morten T. Hansen,

Why should I read it?

1 author picked Great By Choice as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

THE NEW STUDY
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced…


The Culture Solution

By Matthew Kelly,

Book cover of The Culture Solution: A Practical Guide to Building a Dynamic Culture so People Love Coming to Work and Accomplishing Great Things Together

From the author of The Dream Manager comes a book that will challenge and inspire the core of your organization. Kelly’s bread-and-butter as a business coach and motivational speaker shows in his writing style—be prepared to have the six key lessons reinforced through repetition (great for those of us who read in short bursts with lots of life happening in between). But this book has a strong practical aspect too. Applying its lessons will fill your to-do list for months to come!

The Culture Solution

By Matthew Kelly,

Why should I read it?

1 author picked The Culture Solution as one of their favorite books, and they share why you should read it.

What is this book about?

Culture is about creating empowerment, not entitlement . . .

Culture is not about bringing your dog to work, free lunches, unlimited vacation, or even casual Fridays. Culture is not a collection of personal preferences.

Our thinking about culture has been kidnapped and polluted by the spectacular, attention-grabbing fads that 99 percent of organizations cannot implement. It is time to get beyond these "here today, gone tomorrow" illusions that foster entitlement, complacency, and mediocrity, so we can start implementing the timeless principles that are: The Culture Solution.

The six foundational principles of a Dynamic Culture are universal and unchanging. In…


The 6 Types of Working Genius

By Patrick M. Lencioni,

Book cover of The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team

Lencioni’s latest work gave words to inner frustrations that I’ve felt my entire life. Six Types of Working Genius finally gave me permission to admit that I’m not tenacious! As a leader, I need to lean into the geniuses I have and build a leadership team that complements me and shores up my weaker areas. And, I need to do the same at every level of my organization.

This book will be key to leaders for years to come, giving them the tools they need to build and grow teams that will be more enthusiastic, more energetic, and more effective than ever before. 

The 6 Types of Working Genius

By Patrick M. Lencioni,

Why should I read it?

1 author picked The 6 Types of Working Genius as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times best-selling author Patrick Lencioni unveils a truly groundbreaking new model that will change the way we think about work and teams forever.

The 6 Types of Working Genius is the fastest way to help people identify the type of work that brings them joy and energy, and avoid work that leads to frustration and burnout.

Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
 
In classic Lencioni fashion, Pat brings…


America the Ingenious

By Kevin Baker,

Book cover of America the Ingenious: How a Nation of Dreamers, Immigrants, and Tinkerers Changed the World

Michael Nesmith was famous for being a member of “The Monkees,” but his family was rich before that success. His mother, Bette Nesmith, a secretary, and amateur artist, invented Liquid Paper in 1958. She sold her company to Gillette in 1979 for $49,500,000. This book chronicles the amazing achievement of hundreds of people just like Bette. Some became famous (Orville Wright, Levi Strauss, Fred, and Donald Trump, Helen Keller), whereas others were outshone by their creations. The author explains the thought processes, work systems, promotional efforts, and production demands behind each creative person’s journey from idea to finished product. Superb drawings enhance the explanations of machines, bridges, tunnels, and skyscrapers.

America the Ingenious

By Kevin Baker,

Why should I read it?

1 author picked America the Ingenious as one of their favorite books, and they share why you should read it.

What is this book about?

“Among the many rewards of America the Ingenious, Kevin Baker’s survey of Yankee know-how, is stumbling on its buried nuggets. . . . Baker examines a wide range of the achievements that have made, and still make, America great again—and again.”
—The Wall Street Journal

All made in America: The skyscraper and subway car. The telephone and telegraph. The safety elevator and safety pin. Plus the microprocessor, amusement park, MRI, supermarket, Pennsylvania rifle, and Tennessee Valley Authority. Not to mention the city of Chicago or jazz or that magnificent Golden Gate Bridge.
 
What is it about America that makes it…


The Entrepreneurial State

By Mariana Mazzucato,

Book cover of The Entrepreneurial State: Debunking Public vs. Private Sector Myths

Mazzucato points out that the great technological breakthroughs we enjoy in the 21st century were not, despite propaganda to that effect, the result of corporate R&D, but instead were underwritten by the US government and its various agencies. This means that the government takes enormous financial risks, such as developing the Internet, GPS, and other technologies, while corporate America enjoys the fruit of these risks by licensing patents owned by the government.    

The Entrepreneurial State

By Mariana Mazzucato,

Why should I read it?

4 authors picked The Entrepreneurial State as one of their favorite books, and they share why you should read it.

What is this book about?

In this sharp and controversial expose, Mariana Mazzucato debunks the pervasive myth that the state is a laggard, bureaucratic apparatus at odds with a dynamic private sector. She reveals in detailed case studies, including a riveting chapter on the iPhone, that the opposite is true: the state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation. The repercussions could stunt economic growth and increase inequality. Mazzucato teaches us…


The E-Myth Revisited

By Michael E. Gerber,

Book cover of The E-Myth Revisited

When you start a side hustle, you will more than likely be the one doing most, if not all, of the work. However, at a certain point, you will need to bring in the help of others in order to scale your business. The E-Myth clearly defines the three roles within a business; the technician, the manager, and the entrepreneur. At first, you will fill all of these roles. This book is crucial for the turning point in your side hustle in which you want to get out from “behind the wheel.” 

The E-Myth Revisited

By Michael E. Gerber,

Why should I read it?

3 authors picked The E-Myth Revisited as one of their favorite books, and they share why you should read it.

What is this book about?

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…


New Sales. Simplified.

By Mike Weinberg,

Book cover of New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Everyone needs a handbook and New Sales. Simplified. is a good choice! I like Mike Weinberg’s book for several reasons, the first being his emphasis on Prospecting. While most sales experts have caved to the mob that runs the online marketing platforms that promised to replace salespeople, Mike flies in the face of the “prospecting is dead” crowd and shows you how to do it and how to get results. A must-have in any salesperson’s library!

New Sales. Simplified.

By Mike Weinberg,

Why should I read it?

1 author picked New Sales. Simplified. as one of their favorite books, and they share why you should read it.

What is this book about?

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.

With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

In New Sales. Simplified., you will learn how to:

Identify a strategic list of genuine prospects Draft a compelling, customer focused "sales story" Perfect the proactive telephone…


The 4 Disciplines of Execution

By Chris McChesney, Sean Covey, Jim Huling

Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Four Disciplines of Execution is a great summary of the essential ideas on how to turn plans into outcomes, based on wide industry research that compared exceptional performers to teams that just wasted time. The real gem in the book is distilling the difference between lagging and leading indicators, and providing models for measuring value in the short term, so you can focus the work of your teams. 

The authors distilled the ideas into a simple model with a very clear vocabulary, that you’ll be able to use with your colleagues and stakeholders to speed up the discussions. For that alone, even if you’re up to date with modern product management methods, you should definitely read this book.

The 4 Disciplines of Execution

By Chris McChesney, Sean Covey, Jim Huling

Why should I read it?

1 author picked The 4 Disciplines of Execution as one of their favorite books, and they share why you should read it.

What is this book about?

Fully revised and updated, the definitive guide for leaders on how to create lasting organisational change.

Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's quite likely noone even noticed.

Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you've always dreamed of with a simple, repeatable, and proven formula. In this updated edition of…


Lean Analytics

By Alistair Croll, Benjamin Yoskovitz,

Book cover of Lean Analytics: Use Data to Build a Better Startup Faster

Other books will teach you to focus on outcomes, but then the next question is what kind of outcomes are worth focusing on. This is where Lean Analytics comes in. The real gem from this book is the model of Five Stages of Growth, suggesting a typical progression of outcomes that product managers should follow when growing a product from an idea to a marketplace winner. It’s an invaluable thinking tool for new and experienced product managers alike. In addition, the book documents what kind of metrics various successful products tracked throughout growth, and provides some amazingly useful reference values for key business metrics for different categories of software products.

This book is great as an introduction to business metrics for new product managers, focusing specifically on software products. I recommend reading this before any other metrics book, as it’s very practical and relatable.

Lean Analytics

By Alistair Croll, Benjamin Yoskovitz,

Why should I read it?

1 author picked Lean Analytics as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics…


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